Deck Title: Ten Things I Have Learned about B2B Social Media. Session Title: Social Media Strategies that Work.

1. 10 THINGS I HAVE LEARNED ABOUT
B2B SOCIAL MEDIA
ASBPE Digital Bootcamp
Dan Blank
WeGrowMedia.com
@DanBlank
dan@danblank.com
973-981-8882
Monday, July 23, 12

2. Monday, July 23, 12

3. Monday, July 23, 12

4. American Society of
Journalists and
Authors
Monday, July 23, 12

5. @DanBlank
@OSchiffey
@ASBPE
Monday, July 23, 12

6. DON’T PUT THE
INTERN IN CHARGE
OF SOCIAL MEDIA
Monday, July 23, 12
1

7. HAVE STRATEGIC
GOALS
Monday, July 23, 12
2

8. BE A PERSON,
NOT A BRAND
Monday, July 23, 12
3

9. FOCUS ON THE
TOPIC, NOT THE
BRAND
Monday, July 23, 12
4

10. UNDERSTAND YOUR
AUDIENCE AS A
PERSON, NOT A ROLE
Monday, July 23, 12
5

11. DO ONE THING
REALLY WELL
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6

12. IF YOU AREN’T
MAKING
MEANINGFUL
RELATIONSHIPS,
WHY BOTHER?
Monday, July 23, 12
7

13. CREATE SMALL SAFE
EXPERIMENTS.
SHARE THE RESULTS.
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8

14. GET IN FRONT OF
THE PARADE
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9

15. TIE SOCIAL INTO
EVENTS YOUR
AUDIENCE CARES
ABOUT
Monday, July 23, 12
10

16. CARE
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11

17. Dan Blank
WeGrowMedia.com
@DanBlank
dan@danblank.com
973-981-8882
Monday, July 23, 12