Getting it Right in Mobile: How to Use Mobile to Build Relationships
Mobile Lead Generation
1. Mobile Lead Generation | Capture customers at the point of inspiration. Sync to CRM.
One of offline marketing’s key objectives is, of course, turning those eyes and ears into actual customers. Using mobile, lead
generation and capture becomes a seamless, integrated process. Here’s how Mobile Lead Generation works:
1) Call to action
Announce an opportunity for consumers to receive localized mobile offers. Text DEALSNOW to
Promote via offline and online channels, including web, radio and print. 67463 to receive
localized offers and
promotions!
2) Subscription
Consumers reply to an SMS prompt with their zip code, effectively opting
in to a mobile subscriber database for timely notifications.
3) Sales Offer
After signing up, consumers receive a message offering up a personalized
sales call that they can request on demand.
4) Data Sync
Benefits
Consumer information instantly synchronized to a database and/or CRM FOR THE BRAND
system. Sales can divvy up the leads manually or automatically. Instantly capture leads and
sync to a CRM system
4) Customer Lifetime Value
Brand can now stay in touch with consumer via a variety of channels, using FOR THE CONSUMER
the zip code and name fields to personalize and customize messaging. Localized, targeted offers and
option to connect with a brand
FOR BOTH
No hassle, personalized
engagement
Launch a cross-channel sales strategy today
For more information or about Waterfall’s Mobile Lead Generation Solution call us at 866-251-1200 or email sales@msgme.com