Empowering special people, in order to benefit the disabled individuals as well as their societies in lasting and meaningful ways!

1. Employ-abled
-Creating jobs for the differently abled
Business Plan: Community Development
Welingkar Institute of Management Development and
Research, Mumbai
Team Name: Givers
Team Members: Yogeeta Raisinghani
Ronak Gandhi
Event Category: Social Responsibility
E-mail address: rai.yogs@gmail.com / marshal3000in@yahoo.com
Mob: +919930477529 / +919773446447

2. Business Plan: Employ-abled
Executive Summary
Mission statement
To create comprehensive rehabilitation opportunities for the differently-abled persons so
as to facilitate integration into the mainstream of society, and to enrich the life of
differently-abled persons as well as the interfacing individuals and community.
Business opportunity
The Persons with Disabilities Act, 1995 mandates that: “The appropriate Governments
and the local authorities shall, within the limits of their economic capacity and
development, provide incentives to employers both in public and private sectors to ensure
that at least five per cent of their work force is composed of persons with disabilities.”
The business plan proposed is based on creating job opportunities for people with
disabilities by starting a training centre and a placement agency for differently abled
people. A job portal exclusively for differently abled people will be started to promote
the employment of disabled people within corporate India.
Objectives:
 Train and develop skills of differently abled people by setting up a training centre.
They will be taught basic computer skills, vocational skills, etc. and other skills
required by those specific individuals which will help to improve their
employability; at a nominal cost.
 Create employment opportunities for differently abled people by starting a
placement agency exclusively for them.
 Channelize the initiatives undertaken by NGOs and Government for employment
of differently abled people.
 Start a job portal exclusively for differently abled people, which will also attract
advertisers targeting this segment, and hence generate revenue.
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3. Business Plan: Employ-abled
 Helping differently abled people to become financially independent and thereby
helping their families also.
Target group
 Companies
 Unemployed differently abled people
 Advertisers for our job portal (Companies whose target customers are differently
abled people; for e.g.: Hearing aid manufacturers, wheel chair manufacturers,
etc.)
 NGOs and other bodies for training differently abled people
Feasibility Study and market Analysis
There are several placement agencies and training centers in the market today. But there
are none which are dedicated exclusively for disabled people. 70 million disabled in
India, and only 2% are educated and 1% employed [1]. With so many initiatives by the
Government of India and NGOs, it will be the next buzz word as a part of CSR activities
carried out by the organizations. There is a huge potential in this market.
Marketing strategy
 Tie-ups with NGOs to channelize existing initiatives; for carrying out training
activities for differently abled people; which will also benefit in building
company’s goodwill and brand.
 Use of social media networking for promotion.
 Job portal exclusively for differently abled people, this will attract advertisers
targeting that segment.
 Organizations willing to access information of candidates applying for jobs from
the job portal will have to take membership of the portal by paying subscription
fees.
[1]
Source: http://infochangeindia.org/2003060269/Disabilities/Features/70-million-
disabled-in-India-and-only-2-are-educated-and-1-employed.html
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4. Business Plan: Employ-abled
Financials
Investments involved in this project are as follows:
 Cost of setting up office for placement agency and training center
 Cost of creating and maintaining the website
Working Capital will be required for:
 Salaries to staff
 Administration cost
 Advertising expenditure
Sources of Income will be as follows:
 Income from placements done, i.e. commission received from companies where
differently abled people are placed by us.
 Fees received from people who join our training program.
 Income from advertising on job portal.
 Subscription income from organizations taking membership of our job portals to
access information of the registered candidates on it.
Implementation Strategy
 Launching the job portal exclusively for differently abled people
 Setting up Placement agency which will help create employment opportunities for
the differently abled people.
 Setting up training centers in association with NGOs and other non-profit
organizations for differently abled people to improve their skills and
employability factor.
Scalability and Sustainability
There are 70 million differently abled people in India. Out of which only 1% are
employed. One in every ten children is found disabled in India. This leaves us with an
immense potential of tapping this market. Organizations will be more than willing to
employ a differently abled person who is well trained and suited for the job. This will not
only provide employment to the differently abled person but will also help in building the
organization’s goodwill and brand.
Advertisers targeting differently abled people will advertise with us because this will be a
very nice platform for them to market their products or services and reach the right
customer.
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