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CONSUMER BEHAVIOR:the latest focus in social businessWhat kept coming up this conference season                     ERIC W...
A FEW OF MY SPRING 2011 SOCIAL EVENTS
STOWE BOYD • #140CONFCan regular,            !""#$%&&()$*&+,$-$.../()&0&1&2(.3/"34$constantengagementlead to betterperform...
DR. REY JUNCO, LOCK HAVEN UNIVERSITY
DOES “TOUCH” MAKE US PERFORM BETTER?!""#$56"72/"3489)3(3:84;<&26"=>>?$
CHOICE IMPACTED BY ENGAGEMENT IN SOCIAL
SOCIALLY-INSPIRED PURCHASE INTENTION IS NOT JUSTFOR B2C OFFERINGS1 in 2 leads to B2Bwebsites are comingfrom…Leads from Lin...
WHERE WILL CONSUMERS FIND MORE EMOTION?                  &34567,8494:;<9,=7<,+;3:>,?,@9,;A,+@B,CDEE,=UV>>>V>>>$=>V>>>V>>>$...
95%http://www.flickr.com/photos/myklroventine/!                         EMO!
THINK > DO > FEEL!!FEEL > DO > THINK!
http://www.flickr.com/photos/richardfisher/!
WHERE WOULD YOU RATHER ENGAGE?
blog.reyjunco.comslideshare.net/weave
THANK YOUERIC WEAVERAnt’s Eye ViewTo read more about how wehelp Fortune 500 brandssocialize their businesses andbetter eng...
An Ant's Eye View on 2011 Social Media Conferences
An Ant's Eye View on 2011 Social Media Conferences
An Ant's Eye View on 2011 Social Media Conferences
An Ant's Eye View on 2011 Social Media Conferences
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An Ant's Eye View on 2011 Social Media Conferences

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JULY 5, 2011 - The spring social media conference ends and one topic seems to rise above the rest: consumer behavior in the context of social media.

Publié dans : Business, Technologie

An Ant's Eye View on 2011 Social Media Conferences

  1. 1. CONSUMER BEHAVIOR:the latest focus in social businessWhat kept coming up this conference season ERIC WEAVER VP Digital Strategy • Ant’s Eye View • 30 Jun 2011
  2. 2. A FEW OF MY SPRING 2011 SOCIAL EVENTS
  3. 3. STOWE BOYD • #140CONFCan regular, !""#$%&&()$*&+,$-$.../()&0&1&2(.3/"34$constantengagementlead to betterperformanceor retention?
  4. 4. DR. REY JUNCO, LOCK HAVEN UNIVERSITY
  5. 5. DOES “TOUCH” MAKE US PERFORM BETTER?!""#$56"72/"3489)3(3:84;<&26"=>>?$
  6. 6. CHOICE IMPACTED BY ENGAGEMENT IN SOCIAL
  7. 7. SOCIALLY-INSPIRED PURCHASE INTENTION IS NOT JUSTFOR B2C OFFERINGS1 in 2 leads to B2Bwebsites are comingfrom…Leads from LinkedIn Groups most likely toconvert.Visitors from LinkedIn Groups most likely toattend webinars. @ABCDEFGHI$JKLC*$ED$=MN$O=O$PEGQBRHAJ$S$DAO$=>TT$
  8. 8. WHERE WILL CONSUMERS FIND MORE EMOTION? &34567,8494:;<9,=7<,+;3:>,?,@9,;A,+@B,CDEE,=UV>>>V>>>$=>V>>>V>>>$ !"#$%&(!F, *#H*2#F,, G*"H*+F, G*"H*+F, ,E)I,J4KK4;3,6345679, CMDNDDD,6345679, -#/,0#1.F, -#/,0#1.F,TUV>>>V>>>$ EL,J4KK4;3,6345679, CC,J4KK4;3,6345679,T>V>>>V>>>$ UV>>>V>>>$ >$ !"#$%&(!)*+, -#.%**(,-#/,01, *#*2#)*+, -#.%**(,-#/,01,
  9. 9. 95%http://www.flickr.com/photos/myklroventine/! EMO!
  10. 10. THINK > DO > FEEL!!FEEL > DO > THINK!
  11. 11. http://www.flickr.com/photos/richardfisher/!
  12. 12. WHERE WOULD YOU RATHER ENGAGE?
  13. 13. blog.reyjunco.comslideshare.net/weave
  14. 14. THANK YOUERIC WEAVERAnt’s Eye ViewTo read more about how wehelp Fortune 500 brandssocialize their businesses andbetter engage with customers,follow @antseyeview or visithttp://antseyeview.com

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