David webbar-9

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Jan Paul Roth

Technology Design

Right Tools?
• For SEOs
• For Marketers
• Dev Team
• The Boss
• Other people managing SEO
budgets

Collect data
• Referrals
• Search Terms
• URL
• and more…

What to do
• save info, keep history
• use info
• create rules
• implement
• track

What to do
Short Term
• use searches
• cherry pick
• provide content
Long Term
• attack the long tail

What to do with the
long tail?
HELP YOUR SEO GUY

Provide more specific content
^w+sw+sw+sw+(sw+)*$
(?|&)(start)=([^&]*) + Filters + Advanced
Segments
Get more out of you data
Provide CMS, Translation, Backend

What to do
• take long tail & analyze
• split up keywords
• create new sets of keyword groups
• create new combinations
• create new filters
• create new categories

Example
alquiler seat mono volumen rojo para boda barcelona

I need/use
• CMS, Backend, Something to play with
• Apache Log
• Analytics exports
• Texts, phrases, patterns
• Alchemy API
• Excel Tables + Pivot Tables
• Ideas
• Good team

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David webbar-9

1. The right SEO Tools for your company

2. Right Tools? • For SEOs • For Marketers • Dev Team • The Boss • Other people managing SEO budgets

3. Collect data • Referrals • Search Terms • URL • and more…

4. Logfiles

5. What to do • save info, keep history • use info • create rules • implement • track

6. Searches Internal / External

7. What to do Short Term • use searches • cherry pick • provide content Long Term • attack the long tail

8. What to do with the long tail? HELP YOUR SEO GUY

9. Provide more specific content ^w+sw+sw+sw+(sw+)*$ (?|&)(start)=([^&]*) + Filters + Advanced Segments Get more out of you data Provide CMS, Translation, Backend

10. What to do • take long tail & analyze • split up keywords • create new sets of keyword groups • create new combinations • create new filters • create new categories

11. Example alquiler seat mono volumen rojo para boda barcelona

12. I need/use • CMS, Backend, Something to play with • Apache Log • Analytics exports • Texts, phrases, patterns • Alchemy API • Excel Tables + Pivot Tables • Ideas • Good team

Editor's Notes

Create and apply rules to filter information: Example: Tools: Internal Links, Internal Link Intelligence, Tools: Ranking Reports, Tools: Phrase grouping, Tools: URL Targeting, Landing Page Optimization (Apache Log) Stronger pages Referral Pages stronger Manual Review
Comment: Let the user search what he wants, never force him!
Split up content Flat navigation, filters Target more keyword groups seperating different types of keywords Analize long term to determine different sets of keywords Target specific keywords creating targeted landing pages

David webbar-9

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Editor's Notes