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12 OF THE BEST GOOGLE MAPS APIs by Web Geo Services

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Harnessing Google’s potential for your business’ digital strategy

Fact: experts in the digital, retail or e-commerce sectors use Google Maps on a daily basis. But do you really know what goes on behind the Google Maps interface - specifically, how to make Google’s industry-leading APIs (Application Programming Interfaces) work for your business? As a Google Cloud Premier Partner, Web Geo Services is pleased to present 12 of the most exciting Google Maps APIs currently available - all essential tools for your business’ digital strategy.

What’s more, you’ll also discover 4 must-have APIs from Woosmap, one of Google Map’s most popular add-ons. Allowing you to manage and update your business’ digital database, Woosmap also supports searches, online itineraries and geolocation, allowing you to localise your customers instantly.

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12 OF THE BEST GOOGLE MAPS APIs by Web Geo Services

  1. 1. 12 OF THE BEST GOOGLE MAPS APIs Harnessing Google’s potential for your business’ digital strategy
  2. 2. Fact: experts in the digital, retail or e-commerce sectors use Google Maps on a daily basis. But do you really know what goes on behind the Google Maps interface - specifically, how to make Google’s industry- leading APIs (Application Programming Interfaces) work for your business? As a Google Cloud Premier Partner, Web Geo Services is pleased to present 12 of the most exciting Google Maps APIs currently available - all essential tools for your business’ digital strategy. What’s more, you’ll also discover 4 must-have APIs from Woosmap, one of Google Map’s most popular add-ons. Allowing you to manage and update your business’ digital database, Woosmap also supports searches, online itineraries and geolocation, allowing you to localise your customers instantly.
  3. 3. With Google Maps Javascript, your data is displayed via an interactive Google Maps layout - personalised with information, images and content relevant to your business. This API offers a made-to-measure, performance-oriented interactive map with just a few lines of code. Discover our solution when it comes to storing your location-based data: Woosmap Data API. Map your data with Google Maps JavaScript API 112 OF THE BEST GOOGLE MAPS APIs
  4. 4. Location-specific information with Google Places API With over 100 million locations updated daily, Google Places has the power to transform your business’ future. Thanks to Google Maps’ comprehensive digital database, Google Places is able to respond to location-based searches with just a few keystrokes via Google Places Autocomplete. This function allows for semi-automatic data entry, leading to quicker, easier and more accurate search results. 212 OF THE BEST GOOGLE MAPS APIs
  5. 5. Plan the perfect journey with Google Maps Directions API No more wrong turns with Google Maps Directions! Using information gathered from a specific location, address, or GPS coordinates, Google Maps Directions plots the fastest route from A to B according to the user’s preferred mode of transport. This innovative API also displays accurate information regarding ETAs, via both archived data (predictive travel time) and real-time traffic updates. Finally, Google Maps Directions displays parking information to US-based users, updated in real time. This exciting functionality is set to be rolled out worldwide in the coming months. 312 OF THE BEST GOOGLE MAPS APIs
  6. 6. Optimise local search results with Google Maps Distance Matrix API Google Maps Distance Matrix displays multiple itineraries at once - so you can choose the right option(s) for your business. This API displays estimated journey times and distances for multiple departure and arrival points. For your business, this means quicker, faster and more pertinent local results when localising or refining search result locations. 412 OF THE BEST GOOGLE MAPS APIs
  7. 7. Convert addresses to coordinates (and vice-versa) with Google Maps Geocoding API Google Maps Geocoding makes it possible to obtain GPS coordinates via an address - or vice- versa! This A PI is also used for assessing housing insurance claims. Banks and insurance businesses can cross-check addresses and latitude/longitude data in the case of unexpected damage, natural disasters or other unforeseen circumstances. For more information on this subject, stay tuned on the Web Geo Services blog! 512 OF THE BEST GOOGLE MAPS APIs
  8. 8. Keep in contact with Google Maps Geolocation API With Google Maps Geolocation, you can now geolocate connected devices via antenna/wifi triangulation. Initially developed for Internet of Things, this API allows businesses to locate and guide device users in areas where GPS signal is low or unavailable, such as public transport or shopping malls. 612 OF THE BEST GOOGLE MAPS APIs
  9. 9. Display locations in advance with Google Street View Image API When it comes to persuading users to visit in-store, there’s only one solution! Google Street View Image allows customers to make a “virtual visit” ahead of time, boosting your business’ online presence. This API is great for e-commerce professionals seeking to improve brand visibility. Even better, there’s no need to commission your own photos! 712 OF THE BEST GOOGLE MAPS APIs
  10. 10. 8 Streamline your journey with Real Time Traffic Real Time Traffic is included with Google Directions. This API offers real-time traffic updates, allowing users to adjust their departure times to accommodate delays, as well as proposing optimised routes and journey times, 12 OF THE BEST GOOGLE MAPS APIs
  11. 11. 912 OF THE BEST GOOGLE MAPS APIs Take advantage of archived travel data with Predictive Travel Time Accessed via Google Maps Directions and Google Maps Distance Matrix, Predictive Travel Time uses archived data to develop a personalised itinerary. Predictive Travel Time uses archived information to establish specific estimated travel times for a given route, according to the day/hour of travel. This allows your business to optimise delivery times and routes depending on peak times, including rush hour. In real terms, this time saved translates to just over one extra delivery per driver.
  12. 12. 1012 OF THE BEST GOOGLE MAPS APIs Improve page loading times with Google Static Maps API Google Static Maps allows you to implement maps as images. By integrating your map as a visual, this API’s optimised code reduces page loading times on your site or app.
  13. 13. 1112 OF THE BEST GOOGLE MAPS APIs Take customers to new heights with Google Maps Elevation API Google Maps Elevation gives users a never-before-seen look at the world around them, from the tops of the highest buildings to the bottom of the deepest oceans. Does your business offer delivery services? Maybe you’re a travel and hospitality professional? Google Maps Elevation offers users information on how to access previously uncharted territory, from multi-storey buildings to lakes and oceans.
  14. 14. 12 Tracking and security becomes a priority with Google Maps Roads API Speed Limits and Snap to Roads are integrated via Google Maps Roads. As its name suggests, Speed Limits warns users about changes to speed limits while on the road, while Snap to Roads reconstructs vehicles’ itineraries using GPS coordinates. 12 OF THE BEST GOOGLE MAPS APIs
  15. 15. DON’T MISS THESE 4 WOOSMAP APIs BONUS :
  16. 16. 1DON’T MISS THESE 4 WOOSMAP APIs Manage your data with Woosmap Data API Woosmap Data API enables businesses to centralise localised assets (points of sale, hotels, restaurants), and to synchronise data between Client Information System and Woosmap’s platform.
  17. 17. 2DON’T MISS THESE 4 WOOSMAP APIs Perform flexible local searches with Woosmap Local Search API With Woosmap Local Search, help your visitors to find relevant locations within your retail network. Use Woosmap Search API to power up your search engine with spatial queries.
  18. 18. 3DON’T MISS THESE 4 WOOSMAP APIs Take advantage of automatic customer location with Woosmap Local Recommendation API Woosmap Local Recommendation tells customers where to find the nearest point of sale based on their location. Combine this data with information on product availability to better respond to your customer’s needs, increasing your add-to-cart rate and significantly boosting conversion.
  19. 19. 4DON’T MISS THESE 4 WOOSMAP APIs Implementing geolocation couldn’t be easier thanks to Woosmap JavaScript API Woosmap JavaScript’s interactive map is the most effective way to display your assets data and show your customers how to get to the nearest point of sale.
  20. 20. Google Maps API features are key when it comes to implementing effective localisation strategies, offering information linked to itineraries, journey tracking, map display and street-level visualisation, and local search results. Combining Google Maps API and Woosmap API puts localisation data at the heart of your brand’s digital strategy. For more information about the impact Google Maps APIs can have on your business, visit our blog, where you’ll find all the latest in geolocation and localisation news. Visit the blog
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