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SEO Course Online | Search Engine Optimization Courses Online | WebHopers Academy

  1. 1. Things to be Covered • What is SEO? • Understanding SERP(Search Engine Results Page) • Keyword Research/Planning • Some Keyword Research Tools • Types of Keywords • Types of SEO a).On-Page SEO b).Off-Page SEO c).On-Site SEO • Local SEO • Google Algorithm and Updates • Some SEO Tools
  2. 2. What is SEO? Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines. In general, the more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
  3. 3. Understanding SERP Keyword (Searched Term) Paid Results (Ads) Map Results (Local Business)
  4. 4. Understanding SERP Organic Results (Free) Video Carousel (YouTube)
  5. 5. Keyword Research Keyword (Searched Term) Keywords are the words or phrases that a user types in a search engine’s (like Google, Bing etc.) search box, in order to get any information. They are also known as search queries.
  6. 6. Keyword Research Three Important Things to Consider 1. Search Count: The keywords that people most commonly use in their search queries. 2. Cost: Whether these people are likely to spend money. 3. Competition: Whether there is strong competition for the keywords being targeted.
  7. 7. Keyword Research Process Define all the Keywords Refine the list (Prioritize) Choose Best Keywords (on the basis of relevance, search count & competition) Integrate the selected Keywords onto your Website
  8. 8. Some Keyword Research Tools
  9. 9. Types of Keywords 1. Long-Tail Keywords (more than 3 words) 2. Short-Tail Keywords (3 or less words) 3. Short-Term Keywords (Fresh Keywords) 4. Long-Term Keywords (Evergreen Keywords) 5. Product Specific Keywords 6. Location Specific Keywords (Geo-Targeting Keywords)
  10. 10. Long-Tail Keywords (more than 3 Words) They have a much lower search volume compared to a short-tail keyword. But they make it up by being much less competitive.
  11. 11. Short-Tail Keywords (3 or less words) They have a much higher search volume compared to a long-tail keyword. They are highly competitive.
  12. 12. Short-Term Fresh Keywords They are something that has occurred recently OR is about to occur. Their trend rises so fast for a limited period of time and then it goes down.
  13. 13. Long-Term Evergreen Keywords They are relevant all the time. Their search volume might fluctuate a bit but, no major changes or drop downs.
  14. 14. Product Specific Keywords These are the terms used for Purchasing purposes. In this, customers are actually looking for a specific details like, pricing, specs etc. of a particular Product just before placing the order.
  15. 15. Location Specific Keywords In this, we target a specific City, State or Country. These are mainly for Local Businesses where we want to attract the Customers from the Local Area only.
  16. 16. Types of SEO On-Page SEO Off-Page SEO Title (Up to 67 Char.) Description (Up to 156 Char.) SEO Friendly URL Heading Tags (H1 to H6) Content (Text, Image, Media etc.) Interlinking Alt-text (Image Optimization) Canonical Tag Content Marketing •Guest Blogging •Article Submission •Web 2.0 Business Listing (Citations) Blog Commenting Social Sharing (Reddit, Scoop.it) Classified Ads On-Site SEO UI/UX (User-friendly) Speed Optimization Mobile Friendliness Robots.txt File Sitemaps Google Analytics & Google Webmasters Setup Social Links
  17. 17. On-Page SEO SEO-Friendly URL Title DescriptionSite-links
  18. 18. On-Page SEO H1 Tag (Keyword) Content Inter-Linking Keyword in Intro Paragraph
  19. 19. On-Page SEO PPT (Slides)
  20. 20. On-Page SEO PDF Video
  21. 21. Content Writing Process Identify your Audience Find the Keywords Write a Unique and Quality Content Define the Topic Optimize and Publish
  22. 22. Optimizing the Content (for SEO) Use your primary keyword in the page title Use the most important keywords higher up in the Body (Prominence) Study competitor’s Website (On-Page) Use keyword variations in your article
  23. 23. On-Site SEO Mobile-Friendly (Better Rankings) Not Mobile-Friendly (Poor Rankings)
  24. 24. On-Site SEO
  25. 25. On-Site SEO XML Sitemaps: an XML file that lists the URLs for a site. This allows search engines to crawl the site more efficiently
  26. 26. On-Site SEO Robots.txt File: also called Robots exclusion protocol. It is a Text file that tells Search Engines which pages on your website to Crawl or not to Crawl. Responsive Design: is about using HTML & CSS to automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices.
  27. 27. Local SEO Local SEO: is an effective way to market local business online, as it helps businesses promote their products & services to local customers at the exact time they're looking for them online.
  28. 28. Importance of NAP Consistency NAP Consistency is critical for businesses to rank well in the Map Results, because search engines take data into account when determining which Businesses to show for geo- targeted searches.
  29. 29. Citations
  30. 30. Google Algorithm Updates (Major)
  31. 31. Google Algorithm Updates (Major)
  32. 32. Other Google Updates EMD (Exact Match Domain): First launch Sep 2012 a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results. Exact match domains mean domains that match exactly for the search query. For example, if I sold blue widgets and owned the domain name www.bluewidgets.com, that would be an exact match domain. Site-Diversity Update: First launch June 2019 Google will aim to show no more than two results from the same domain for a particular query in the top results. Featured Snippet De-Duping: First launch Jan 2020 Google announced that URLs in Featured Snippets would no longer be appearing as traditional organic results.
  33. 33. Some Popular SEO Tools

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