61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead. It is essential that Small Business, startups and nonprofits focus on this as it is an easy fix. Read more on our blog - https://webserves.org/blog/blog-feed/

1. Mobile Optimization:
5 easy tips to make your
website mobile-friendly
https://webserves.org/blog/

2. Tip 1 : Responsive Design
Build your website using Responsive Design. Responsive
Design is the most popular and common way to make your
website friendly.
What is Responsive Design?
It is an approach to web page creation that “responds to” or
resizes itself by detecting the screen size and orientation of
visitor’s device. Websites using Responsive design use fluid
grids. All page elements are sized by proportion, rather than
pixels. So if you have three columns, you wouldn’t say
exactly how wide each should be, but rather how wide they
should be in relation to the other columns. Column 1 should
take up half the page, column 2 should take up 30%, and
column 3 should take up 20%, for instance.
If you host your website on a platform such as WordPress,
then you have access to a number of responsive design
templates which are inexpensive.
Given that nonprofits and small businesses work on a
shoestring budget, creating a website with responsive design
to be mobile-friendly seems like the best option (compared
to having a separate mobile website).
https://webserves.org/blog/

3. Tip 2 : Mobile-Optimized Content
This tip is for organizations with a large set of web
pages and complex website layout. Mobile-Optimized
Content will ensure that the visitors don’t abandon
your site and also get the relevant information quickly.
Make your landing pages mobile-friendly. For example,
Donation Page : Construct your donation form in such
a manner that it minimizes data entry. It can be really
painful on the mobile device to fill a long form. The
desktop site may have a longer version of the same
donation form. Make links and buttons easy to use
with call-to-action button being clearly visible on the
mobile device.
According to Google, 61% of users are unlikely to return to
a site on mobile if they had trouble accessing it and 40%
visit a competitor’s site instead
https://webserves.org/blog/

4. Tip 3 : Optimize Images and Video
All nonprofits share their stories
using strong images and
powerful videos. However, using
too many images or large files
video may slow down your page
speed on mobile devices.
An easy fix for that is to focus on
one high-quality image and
optimize the video. There are a
lot of tools, readily available,
which will let you resize your
media without compromising
the quality. For e.g, HTML5 for
videos
https://webserves.org/blog/

5. Tip 4 : Improve Page Load Speed
Try to keep your website page’s load time under 3
seconds. Research has shown anything above that
will result in higher abandonment rate. Mobile users
are tech savvy with high expectations so remove
anything that impacts your page load speed.
For instance, any kind of animations or pop-ups on
the landing page is unnecessary. Avoid adding too
many features such as flash page, javascript or
specialized plug-ins at all the time.
“40% of users abandon a website that takes more than 3 seconds
to load. 47% expect a web page to load in 2 seconds or less”
- Neil Patel Blog
https://webserves.org/blog/

6. Tip 5 : Keep it short & sweet
Mobile users want a simple and clean
design for the site they are accessing.
Online visitors are generally skimming
content on your landing page. Enhance the
user experience by choosing shorter
sentences, clear call-to-action for long
paragraphs.
Size and space your clickable buttons apart
to avoid unnecessary clicks.
https://webserves.org/blog/

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