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Creating Engagement: Best Practices in Social Media March 22, 2011 Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, Facebook: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Social Media Revolution Source: http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded#
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Familiarity Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Social Media Overview Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
What Is Social Media? ,[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Source: http://www.briansolis.com
Why Is Using Social Media Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
As Many People Are Using Social Media As Email! Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: The Kbuzz
What Can Social Media Do for You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Benefits of Social Media (% of Execs) Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
How Does Social Media Do This? ,[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
How Are Non-Profits Using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are some types of social media?
Major Social Media Tools Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com ,[object Object],[object Object],[object Object],Source: iStrategyLabs
Benefits and Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits and Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Blogs, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Netsquared.org
Example Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits and Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics ,[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Demographics, cont. Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: Social Media Today, Jan 2009
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
Demographics Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: ePlan, Summer 2008
Benefits and Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
How to Engage People Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
How to Engage People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
How to Engage People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
How to Engage People (Twitter specific) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com

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Yjlc meeting

  • 1. Creating Engagement: Best Practices in Social Media March 22, 2011 Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, Facebook: www.facebook.com/RLconsulting, W: www.rachel-levy.com
  • 2. Social Media Revolution Source: http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded#
  • 3.
  • 4.
  • 5. Social Media Overview Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
  • 6.
  • 7.
  • 9.
  • 10. As Many People Are Using Social Media As Email! Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: The Kbuzz
  • 11.
  • 12. Benefits of Social Media (% of Execs) Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
  • 13.
  • 14.
  • 15.
  • 16. Major Social Media Tools Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Example Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
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  • 27. Demographics, cont. Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: Social Media Today, Jan 2009
  • 28.
  • 29. Demographics Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: ePlan, Summer 2008
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  • 31. How to Engage People Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
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  • 34.