to Build Valuable Business Relationships
Agenda
Social Media vs. Social Networking
5 Tips
Do’s and Don’ts

About Us
WebsiteBiz is a Results-Driven Interactive Marketing Agency
• Founded in 1997
• Headquartered in Charlotte, NC
• 51st Fastest Growing Marketing Firm by Inc. Magazine
• Diverse Client List:
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What We Do
Online Marketing Capabilities
• Strategy and Research
• Search Engine Optimization
Display SEO/SEM
• Paid Search Marketing
Strategy,
• Email Marketing Design,
Analytics
• Display Advertising Email Social Media
Marketing
• Social Media
Performance Analytics
• Website design and testing
• Web Analytics
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Social Media Ad Spending Growth
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Tons of Social Networks
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Narrowing The Social Media Landscape
Online Conversation Drives Engagement
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Opportunity or Over-Hyped Fad?
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What is Social Media
Social media is…
○ content
○ created by people
○ using highly accessible and scalable publishing
technologies.
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My Favorite Stat
Years to Reach 50 millions Users:
○ Radio (38 Years),
○ TV (13 Years),
○ Internet (4 Years),
○ iPod (3 Years)
○ Facebook added 100 million users in less than 9 months…
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Social Media Changes Constantly
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Managing Change and Staying Focused
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The site has more than 250m active users globally
120m users use Facebook at least once each day and
more than 30 million users update their statuses at
least once each day.
The average user has around 120 friends on the site.
Every month, more than a billion photos are uploaded
to the site.
More than 50 translations available on the site
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Business Use?
○ Create and Moderate Page
○ Create Groups
○ Promote Events
○ Monitor Engagement = Friends & Fans
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Over the past 12 months, Twitter’s growth rate
>1000%
Over 50% of all updates are published using mobile
and Web-based tools, other than Twitter.com’s own
website.
Tuesday is the most active day for Tweeting, followed
by Wednesday and then Friday.
Twitter is now officially a term in the English
Dictionary. (Really)
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• Twitter is Real:
• Real people
• Talking about Real stuff
• In Real time
• Right now
• Questions you need to answer:
• Why do I want to be on Twitter?
• What do I want to get from Twitter?
• How will I measure it?
• Get Your Questions Answered
• www.business.twitter.com/twitter101/
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1. Make your profile client focused
2. Choose your connection strategy carefully
3. Get connecting
4. Use Search to find potential clients
and business partners
5. Give testimonials to get them
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Where Do you Go From Here?
Join A Social Network?
or
Create Your Own Community?
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Where Do you Go From Here?
Separate Business vs. Personal?
What are the Risks vs. Rewards?
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5 Tips to Jumpstart Your Strategy
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5 Tips for Personal Networking
1. Join LinkedIn.
o Get recommendations from previous employers
2. Start a Blog.
o Push content and links to local social networking
sites in your industry and field of interest
3. Connect with Companies.
○ Find current employees of the companies you’re
interested in
4. Clean up your Online image.
5. Connect with Alumni
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5 Tips: Entrepreneur and Business Owners
1. Find New Employees
2. Active Network
○ You never know where you next opportunity will
come from
3. Link to other Entrepreneurs or business owners
4. Clean up your Online image.
5. Make you small company look big
○ Create a community
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5 Tips: Marketing to Customers
1. Create Niche Applications to your target
demographic
2. Coolness Factor
○ Don’t sell the product, sell a community around the
product
3. Build an Army of Evangelists
4. Give Access to Experts
○ Leverage your resources
5. Listen to Your Customers
○ Collect data and feedback
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Social Networking Etiquette
Don’t Advertise
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Social Networking Etiquette
Don’t Forgot Who is
Watching
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Social Networking Etiquette
Don’t Be a Stalker
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Social Networking Etiquette
Don’t Forgot Who is
Watching
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Social Networking Etiquette
Don’t Spam Your
Network with APP
Invites, Polls, etc.
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Social Networking Etiquette
Do Participate
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Social Networking Etiquette
Do Be Yourself
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Social Networking Etiquette
Do Choose Quality over
Quantity
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Social Networking Etiquette
Do Reconnect
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Social Networking Etiquette
Do Contribute
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Social Networking Etiquette
Do Be A Person,
Not a Product
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What Can You Do Today?
Start discussing your
company’s social media
strategy
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What Can You Do Today?
Join
1. LinkedIn.com
2. Facebook.com
3. (Try) Twitter.com
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Questions
Thank You!
Kyle Bumgardner
1713 Cleveland Avenue
Charlotte, NC 28203
o. 704.338.1727
c. 704.813.4636
www.WebsiteBiz.com
www.Marketerinsight.com
Twitter: @kbsales
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