NM4210-Final Assignment Phase3a presentation

8. Novice User Profile Name Lee Teck Boon Age 19 Gender Male Education A Levels Ethnicity Chinese Family Status Single Family Size 4 Income $500 - $600 Housing Type HDB Flat Job Title Full-time National Serviceman Major Responsibilities Planning guard duty roster, army events Social Network Role Central Connector Personality and Self Image Introvert Acceptance of Innovation Mainstream Lifestyle Motivation Status Oriented Interests/Hobbies Chess/Swimming Media read/watched/listened to Newspapers/radio/TV/online shows Tenure of Online Usage 4 years Amount of Online Usage 8 hours/week Type of Usage Email, chatting, streaming media Connection speed Broadband Internet Device Desktop Computer Browser Internet Explorer Specific Online Behaviours Keep in contact with close friends Brand Loyalty Low; not into branded goods Buying Readiness Informed Emotional Goals Desires a device which will improve social standing Needs Phone with good specs Frustrations Cannot bring in camera phone/existing models not good

13. Advanced User Profile Name Jeremy Chong Age 24 Gender Male Education University Graduate Ethnicity Chinese Family Status Single Family Size 4 Income $3500 Housing Type HDB Flat Job Title Defence Systems Engineer Major Responsibilities Innovating/maintaining critical systems Social Network Role Information broker Personality and Self Image Outgoing, weary of self image Acceptance of Innovation Early adopter Lifestyle Motivation Status Oriented – strives for clear social position Interests/Hobbies Shopping/tennis Media read/watched/listened to Newspapers/radio/TV/online shows Tenure of Online Usage 10 years Amount of Online Usage 30 hours/week Type of Usage Email, chatting, streaming media Connection speed Broadband Internet Device Macbook Pro Browser Firefox Specific Online Behaviours Online shopping, Facebook Brand Loyalty Moderately strong Buying Readiness Informed Emotional Goals Desires a device which will bring him on par with fashionable friends Needs Phone with good specs/image Frustrations Cannot bring in camera phone/existing models not good

33. User Recommended Phone Models Shopping Cart Online Community Download Software (Hand-phone updates) Advertisements (of our products) Announcements HandPhone Processor Shopping Cart Language Selection Download Software (Hand-phone updates) User Recommended Phone Models Extra Battery Pack Upgrade Phone User Registration Suggestions and Feedback Hand-Phone Specifications (Descriptions) Email Application User Registration Promotion Offers/Deals Phone Repairs/ Malfunction HandPhone Accessories Camera Device User Login Panel Search for Hand-phone Company Contact Details Troubleshooting HandPhone Prices FM/Music Player Track Your Order Status Online Community User Login Panel Company Motto FAQ HandPhone Models Blue Tooth Personal Information Others Main Page (Home Page) About Us (Company Info) Customer Support Our Products Hand-Phone Features User Profile/Account

34. The End