Due to the poor quality of products it has become mandatory for exporters to conform to quality standards such as ISO and IEC respectively. Quality control is done by adopting two major processes, they are process quality control and consignment-wise inspection. Bureau of Quality Control plays a critical role in quality control and management. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc

1. Chapter 15
Quality Control And Pre-shipment
Inspection
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

2. Objectives
What are the objectives of quality control
Who sets the standards of quality
What are the methods of quality
inspection
What is the role of Bureau of Indian
standards
What are the problems of maintaining the
quality for exports
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

3. Introduction
The international market is very
competitive and quality of export
products is one of the important
determinants of business.
Inferior quality of exports damages the
credibility of not only the exporter but
also the nation.
Hence, there shall not be any
compromise on quality of exports.
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

4. Objectives Of Quality Control
1. Promoting and ensuring the image of
Indian goods exported to other countries.
2. Ensuring goods of assured quality only
move into the export markets.
3. Sustaining the foreign market
4. Inspiring confidence in the minds of
foreign buyers
5. Adhering strictly to technological
requirements accepted by foreign buyers
of the product.International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

5. 6. Ensuring sound and safe performance of
the products without causing any health
or safety hazards.
7. Observing conformity of rules and
regulations of the importing countries
8. Maintaining proper packaging for the
safety of the product during transit.
9. Eliminating the causes of complaints
10. Maximizing production and effecting
economies by International Marketing
standardization.
Chpater-15 Quality Control And
Pre-shipment Inspection

6. Quality Standards
Standards or specifications of quality
are prerequisites of quality control
because unless quality characteristics
are assessed, specified and measured,
quality control cannot be implemented.
Several goods are not allowed to be
exported out of India unless they
conform to specified standards.
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

7. Methods of Quality
Control/Inspection
In-process quality control
Consignment inspection
Export-worthy units
Voluntary inspection and certification
schemes
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

8. Role of Bureau Of Indian
Standards
The Indian Standards Institution (ISI),
set up by Government of India in 1947
with the active support of industrial,
scientific and technical organizations in
the country later renamed as Bureau of
Indian Standards, play a very important
role in quality control.
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

9. Problems In Maintaining
Quality For Exports
Lack of quality consciousness is a serious
problem.
One of the major problems in adhering to
the quality levels required by the importing
country is the difficulty in procurement of
the right type of raw materials,
components etc., needed for specific
application.
Drawbacks and inadequacies of facilities.
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection

10. Summary
Because of poor quality products the
exporters need to confirm with ISO or
IEC standards depending upon the
situation.
Process quality control and
consignment-wise inspection are the
two main methods of quality control.
The Bureau Of Indian Standards play a
very important role in quality control.
International Marketing
Chpater-15 Quality Control And
Pre-shipment Inspection