In this presentation we will discuss the supply chain management in e-commerce. The way supply and demand curve operates, it’s benefit and the way in which it dictates the e-market. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html

1. Supply Chain Management

2. Supply Chain Management
Physical Supply Chain
Basic Delivery to
Product customer
materials
Vertical Supply Chain
Open a Attract Link to sales
website customers organisation

3. Different Categories of Supply
Chains
Orders Orders Orders
Raw Material
Manufacturer Wholesaler Retailer
supplier
supplies supplies supplies

4. Benefits of SCM
i. Get the right product at the right place at
the least cost
ii. Keep Inventory as low as possible and
still offer superior customer service
iii. Reduce cycle times

5. Goals of SCM
• To cut costs
• Increase profits
• Improve performance in
relationships with
customers and suppliers
• Develop value added
services that give a
company a competitive
edge

6. Supply Chain Management
Inventory
Supplier Management Distribution
Management Management
Supply Chain Sales force
Management Productivity
Financial Payment Channel
Management Management Management

7. Critical Relationship of
Suppliers/Company
Cost
Quality
Suppliers/
Company
Flexibility
Speed

8. Fourth Strategy
Product specs
that your
suppliers must Tracking of
adhere to the needs
Your Customer
suppliers company (starting point)
Downstream part of Reverse flow of Upstream parts of
the value chain the value chain
Information

9. Supply Chain Design
plants
Distribution
suppliers customers
centres

10. Waves of Future (Economic
Change)
Current State
Global Business
Previous State Environment
Nation state Environment Users define Markets
Producers Define Markets Technology dominates
Manufacturing dominates Capital Investment
Capital Investment Business Alliances
Independent Businesses Focus on Value
focus on Price De-regulation and
Government Control/ Privatization
Regulation

11. Power Shift Response Trends
Strategic Alliances & value Late
chain Integration ’90s
Customer satisfaction & Growth Mid
Strategies ’90s
Early
Re-engineering & Downsizing ’90s
Quality & TQM ’80s
Productivity ’70s
Improvement
Producer-driven ’50s –
Economy ’60s

12. VCM Architecture
Systems
Core VCM End Users
company as a layer
knowledge
Repository

13. Characteristics of SCM - 1
• Sourcing of raw materials or finished
goods from anywhere in the world
• Centralised global business &
management strategy with hem less local
execution
• On-line, real time distributed information
processing providing total supply chain
information visibility
• Ability to manage information not only
within a company but across industries &
enterprises

14. Characteristics of SCM - 2
• Seamless integration of all supply chain
processes including third party suppliers,
information systems, cost accuring
standards and measurement systems
• Development & implementation of
accounting models
• Reorganisation of the supply chain
organisation into high-performance teams

15. Factors hindering re-combinant
business models
• Disparate data • Proprietary standards
models • Inertia & fear of
• Disparate trading change
partner capabilities • Competitiveness
• Disparate process based on business
models process differences
• Semantic • Point to point
heterogeneity interfaces
• Integration as trading
partner lockin

16. SCP Tools
• Strategic planning
tools
• Executive &
implementation
tools
• Tactical planning
tools

17. Tactical Planning
• Network • Transportation &
• Available to Promise(ATP) Scheduling
• Capable to Promise (CTP) • Manufacturing
• Capacity planning
• Demand planning
• Distribution planning
• Deployment planning
• Sales & operation

18. Enterprise Collaboration
Goals
Communicate
Coordinate
Collaborate

19. Supply Chain Foundation
COMMUNICATIONS
HEAD QUARTERS
E
INTRANET (AT THE
U E INTERNET PLANT ENTERPRISE)
WAREHOUSE
ERP SFA
PDM MARKETING
APPLICATIONS/ INTEGRATION
FUNCTIONS

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