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Constangy’s Mobile App Wins First Place in National Marketing Awards
Constangy’s Mobile App Wins First Place
in National Legal Marketing Awards
April 8, 2014
PR and Marketing Manager
Constangy, Brooks & Smith, LLP
ATLANTA - National labor and employment law firm Constangy,
Brooks & Smith, LLP achieved first place for its mobile app in the
Legal Marketing Association’s national awards program. Recognized
in the Online Interactive Marketing Tools category, the app provides
a comprehensive, entertaining resource for human resources
professionals, in-house counsel and members of the media, among
More than 200 entries were submitted for the annual Your Honor
Awards, which is the longest-running national award program that
recognizes excellence in legal marketing by promoting projects and
programs that provide innovation in the legal field. The judging
panel, which consisted of legal marketing professionals from across
the nation, recognized Constangy’s app for its creativity, execution,
achievement and overall excellence. The award was presented in
Orlando at the annual conference of the Legal Marketing
To download Constangy’s app for iPhone and iPad, visit the App Store
and search for “Constangy,” or follow this link to directly connect to
Constangy app’s download page. An Android version is set to be
released in the coming months for that growing market.
About the Constangy Mobile App
The app goes beyond offering bios, newsletters and firm information,
additionally providing quick guides and checklists on workplace
topics such as Affordable Care Act, FMLA, FLSA, unfair labor
practices, OSHA inspections and HIPAA compliance. The app’s
hands-on resources are rounded out with wage and hour calculators,
a glossary of employment law and general legal terms, an outside
links section and workers’ compensation calculators. For taking a
quick break while waiting in line or at the airport, there’s even a
In addition to the resources section, another add-on feature that
differentiates the app from the Constangy website is the Work Snips
section, which gives short, entertaining takes on the latest
workplace headlines from outside news sources. Posted often, the
Work Snips offer another outlet for Constangy to entertain in the app
while providing information.
“Gone are the days where law firms can hide behind staid corporate
images and still expect to retain and attract clients,” says Wasser.
“We live in a world where we are bombarded and overwhelmed with
news constantly, and the employment law arena is no exception.
We’re here to say that, yes, employment law insights can be fresh,
fun and entertaining – if you look in the right sources. Anyone who
has read our Employment & Labor Insider blog knows that. We’ve
always been known as a down-to-earth firm, and this app is another
extension of that.”
Constangy’s app employs social and mobile features by making
content shareable, offering location-based directions to its offices
and nearby hotels and restaurants, and using tap-to-call and
tap-to-email functions. Attorney bios also offer direct connections to
attorney LinkedIn profiles as well as attorneys’ Twitter feeds for
those who have them. App users can add Constangy attorneys
directly to their iPhone contacts through attorney bio screens as
About the Constangy Mobile App’s Features
· Includes scrollable headlines on the home screen to quickly
provide the latest from client bulletins and blog posts.
· Select content is shareable via social media.
· The Checklists and Guides section provides a variety of checklists
and short guides on a variety of workplace subjects, including:
- FLSA Exemption Test
- HIPAA Compliance
- OSHA Inspections
- Affirmative Action
- Benefits and Affordable Care Act
- Federal Record Keeping
- Unfair Labor Practices
· The Wage and Hour Calculators provide a way to compute
overtime premiums due on certain bonuses to non-exempt hourly
employees, as well as overtime premiums due on salaries for
non-exempt employees paid under the fluctuating workweek
· The glossary (Employment Law in 25 Words or Less) quickly
provides definitions of employment law and general legal terms and
will be continually updated with additional terms.
· The News section provides the latest in employment law news,
including newsletters, blog posts and posted events such as
seminars, webinars and workshops that you can sign up for right
from the app. This content is shareable within the app via social
media – such as LinkedIn, Twitter or Facebook - or can be sent via
· The Work Snips section provides a snarky take on workplace topics
from outside news sources with a short, Twitter-esque format.
· The People & Places section allows app users to quickly find
Constangy attorneys and offices, along with short bio and office
information, with one tap to call or e-mail. Users can connect with
Constangy attorneys on LinkedIn as well as to their Twitter feeds for
those who have them. App users can also get directions to our
offices based on their current location, and to some recommended
area restaurants and hotels too.
· The workers’ compensation calculators calculate “leave time” –
based on start date and either the number of weeks or the end date
– as well as life expectancy and present value of payments.
· The Helpful Links section houses a list of some often-used links for
in-house employment law counsel and human resources
professionals, such as SHRM, federal agencies such as DOL and NLRB,
judiciary sites, and legal and HR news sites.
· The game - what’s a lot of serious business without a little fun? We
hope app users enjoy playing “Constangy Take Five” while waiting in
line at the airport or just when needing a moment to relax after a
hard day. The icons within the game visually depict some of the
industries that Constangy represents: retail, financial services,
manufacturing, transportation, construction, hospitality and
About Constangy, Brooks & Smith, LLP:
Constangy, Brooks & Smith, LLP has counseled employers on labor
and employment law matters, exclusively, since 1946. The firm
is ranked as a Tier 1 firm by the 2014 U.S. News & World Report/Best
Lawyers Best Law Firms survey. Also named a “Go To” Law Firm in
Corporate Counsel and Fortune Magazine, Constangy represents
Fortune 500 global corporations and small companies across the
country. Its attorneys are consistently rated as top lawyers in their
practice areas by sources such as Chambers USA, Martindale-
Hubbell, and Top One Hundred Labor Attorneys in the United States.
More than 140 lawyers partner with clients to provide cost-effective
legal services and sound preventive advice to enhance the
employer-employee relationship. Offices are located in Alabama,
California, Florida, Georgia, Illinois, Massachusetts, Missouri, New
Jersey, North Carolina, South Carolina, Tennessee, Texas, Virginia
and Wisconsin. For more information, visit www.constangy.com, or
download our app for iPhone/iPad.