Presented to Hackers/Founders GDL on 10/30/2014

1. UX without UX
@UXWENDY
IS IT EVEN UX AT ALL?
Wendy Johansson
Director of UX, Design & Brand
@ H/F GDL | Oct. 30, 2014

2. @UXWENDY
HI, I’M WENDY
EDUCATION
• University of California, San Diego
• Cognitive Science
= Science of the brain
!
EXPERIENCE
• 1 failed startup
• 1 YC startup
• 1 startup that makes lots of $$$
• 1 startup that grew large and got acquired
• Wizeline - founding member

3. @UXWENDY
LEAN UX PROCESS
Learn
Measure Build

4. @UXWENDY
LEAN UX TOOLKIT
Learn
LEARN ABOUT YOUR USERS
Surveys Competitive Analysis
Userflow Diagram Card Sorting Dot Voting

5. @UXWENDY
LEAN UX TOOLKIT
Build
RAPID ITERATION
Whiteboarding Wireframes Prototypes

6. @UXWENDY
LEAN UX TOOLKIT
Measure
MAKE SURE YOUR GOALS WERE MET

7. @UXWENDY
LEAN UX - PRINCIPLES
Lean
•Ask why, not what
•Share early and often
•Define progress by goal
success, not by “doing stuff”

9. @UXWENDY
TINYURL.COM/UXWENDY
WIZELINE.COM