Presented @ ITESO in Guadalajara, Mexico 10/20/2014

1. LEAN UX
How to design
like a tartup
@UXWENDY
Wendy Johansson
Director of UX, Design & Brand
@ ITESO | Oct. 29, 2014

2. @UXWENDY
HI, I’M WENDY
EDUCATION
• University of California, San Diego
• Cognitive Science
= Science of the brain
!
EXPERIENCE
• Ooyala
• AppNexus
• Wizeline

3. @UXWENDY
WHAT IS UX?
USER
EXPERIENCE

4. @UXWENDY
WHAT IS UX?
USER
EXPERIENCE
Usability
Human-Computer
Interaction
Visual Design
Ergonomics
System
Performance
Messaging
Accessibility
User needs

5. @UXWENDY
LEAN UX TEAM
Ux
Eng
Product
User goals
Technical goals
Business goals
A Great
Product

6. @UXWENDY
LEAN UX TEAM
Ux
Eng
Product
User goals
Technical goals
Business goals
Interaction,
Performance,
Edge cases
Product
innovation,
Guide user
behavior
Scalable
systems
A Great
Product

7. @UXWENDY
LEAN UX PROCESS
Learn
Measure Build

8. @UXWENDY
LEAN UX TOOLKIT
Learn
INVESTIGATE AND UNDERSTAND
Surveys Competitive Analysis
Userflow Diagram Card Sorting Dot Voting

9. @UXWENDY
LEAN UX TOOLKIT
Build
EXPERIMENT AND ITERATE
Whiteboarding
Prototypes
Wireframes
Mocks

10. @UXWENDY
LEAN UX TOOLKIT
Measure
EVALUATE AND ANALYZE

11. @UXWENDY
LEAN UX - PRINCIPLES
Lean
•Ask why, not what
•Share early and often
•Define progress by outcomes,
not outputs

13. @UXWENDY
TINYURL.COM/UXWENDY
WIZELINE.COM