A short presentation describing 5 ways LinkedIn can be used to help professional services (accountants, bankers, solicitors etc) to grow their business and strengthen their brand.

1. for
Professional Services
By Asra Khan

2. Why LinkedIn?
 Professional Services depend on personal recommendations and
word-of-mouth advertising.
 With LinkedIn, you can monitor and actively influence this
process of word-of-mouth recommendations.
 LinkedIn can get you more business as well as a reputation of an
expert.
 You will learn new things while building an excellent network of
fellow practitioners.

3. 5 Ways to make LinkedIn work for you
 So how to make full use of LinkedIn? Follow these easy steps to
grow your business as well as your network.
 If you are an Accountant or a Solicitor looking for more clients
and better reputation, Social Media Marketing (especially
LinkedIn) can be a magic tool for you.
 Whether you are an independent professional or a full-fledged
practice, following are the points you must take heed of.

4. 1. Network with clients
 Connect with potential clients and generate quality leads.
 Fill out your profile so that it provides credibility and people
won’t shut you out taking you as a spammer.
 Use “Advanced Search” tool to target the people you want to
connect with.
 Leverage your existing network to get more clients and leads.
 While looking for clients, you can also develop some great
contacts for mutually beneficial collaborations and associations.

5. 2. Share your knowledge
 Get together with like-minded people and share knowledge
through Groups. Join or create a group of your interest.
 Join Groups to connect with fellow Accountants or Solicitors.
And you won’t realize when you’ll start getting leads because of
your contribution to these groups.
 With the help of these discussions and threads, you not only get
the “know-how” but as well the “know-who” which really can
make a difference.

6. 3. Show-off recommendations
 Request all your clients to recommend you on LinkedIn.
Nothing speaks louder then somebody else’s words about your
expertise.
 You can edit the lay-out of your LinkedIn profile to put your
“Recommendation” section even before your Experience section.
 This will highlight what your clients have to say about you and
will remove any doubts your potential clients might have about
your services.

7. 4. Prove your Expertise
 Make use of the “Answers” tool in LinkedIn to prove to your
client your expertise.
 You can answer questions and help people around the world,
establishing that you know your stuff.
 If yours happen to be the best answer, you’ll get a “Star”, which
appears on your profile saying that you are an expert.
 While answering questions, try to develop quality connections
which can turn in to leads or collaboration opportunities.

8. 5. Be Found
 While you have your own website to attract potential clients, the
SEO can sometimes be not as friendly.
 Make use of LinkedIn’s high ranking on Google. Fill up your
profile completely and use keywords.
 If your LinkedIn profile is complete and rightly worded, it will
easily show up on Google in a better position than your website.
 Word your title smartly, these can be keywords that you want to
be found for.

9. Need Help?
 Be active on LinkedIn because it demonstrates that you and your
firm are technologically up-to-date.
 Hire a Social Media Manager if you don’t have time to do it
yourself. Though Social Media is free, it is very time consuming.
 Or get in touch with us if you are after a professional Digital
Marketing strategy. We can design a strategy that suits your
purpose and can train your staff to execute it.
And no it doesn’t cost the Earth!

10. Connect with us
Asra Khan
Digital Marketing Executive
LinkedIn: http://uk.linkedin.com/in/asrak
Facebook: http://www.facebook.com/asra.twist
Twitter: #asra_khan
White Room Creative Agency
www.wrca.co.uk
Blog: http://wrca.co.uk/blog
LinkedIn Group: http://www.linkedin.com/groups?gid=4149702&trk=hb_side_g
Google+: https://plus.google.com/101267001631184833726
Twitter: #wcreativeagency
Facebook Page: http://www.facebook.com/whiteroomcreative

11. About White Room Creative Agency
White Room Creative is a Birmingham, UK based digital
marketing agency solving challenges with strategy, design
and technology. Combining different areas of strategic,
creative and technical expertise to deliver fully integrated
digital marketing solutions.
Services offered include Social Media Marketing, Web
Design & Development and all aspects of Digital Marketing.
For more information on what White Room Creative can do
for you, please visit www.wrca.co.uk or call us at
+44 (0)121 359 5844
Thank you