Dave started a company called WholesaleFund in 2010 to address the inefficiencies of distributing new hydration beverages to stores. He realized it was difficult to get products on shelves due to fragmented distribution and buyer channels. WholesaleFund created an online marketplace to make it easy for brands and buyers to connect and avoid wasting time dealing with these issues. Instead of raising money first, they tested their business model and built the platform, partnering with Tallwave for support. Today, WholesaleFund has helped many brands break into markets and get products onto shelves through their simple buyer platform.

1. #mystartupstory
This is the startup story of

2. This is Dave.

3. In 2010, Dave
was helping a
friend launch a
hydration
beverage into
the market.

4. EXCITING
This was really

5. Except he soon
discovered it was
very difficult to
get distribution.

6. Tradeshows
He was frustrated by the inefficiency of:
Fragmented
Buyer Channels
Fragmented
Distribution Channels

7. “Why is it so
difficult to
get a product
on the shelf?”

8. He wished he could just press a
And solve all these problems!
BUTTON

9. Then he realized...

10. ideas come from
painandthevisionof
a new world!
BIG

11. Luckily Dave had some experience solving complex
problems with simple and elegant solutions...
And so he
thought...

12. Lets create a simple-to-use
MARKETPLACE
And Wholesalefund was born...

13. We will make it easy for
Brands
And
Buyers

14. We will create something so they
can avoid all this wasted time dealing
with fragmented communication.

15. Now, how will we get the
money
for this great idea?

16. Got It!

17. Instead of raising a bunch of money and hoping
we get a software solution right...

18. NOW
Let’s just start doing it
And build the ideal experience we envision.

19. We will test our entire business model before we write a line of code.

20. This will help us accelerate
adoption
And give us time to
innovate
the most elegant software solution...

21. ...without being stuck
with a “clunky” wrong
answer.

22. Fast Forward to 201 2

23. We won the
Innovation Grant
from
The Arizona
Commerce
Authority
as a top 1%
Arizona
Company.

24. We couldn’t do it alone though...
So, we partnered with the leading
venture management firm,
Tallwave.

25. Fast Forward to Today

27. The Wholesalefund Buyer Platform!

28. And we’re
really
helping
people...

29. “Breaking into the market with a new product has many pitfalls,
obstacles and they all come with a learning curve that at times
can be overwhelming. Once we connected with WholesaleFund we
found out quickly that the Director of Marketing wanted us to feel
welcome. The attention to detail we have received by the staff at
WholesaleFund has reassured us that we have placed our business
with a broker that understands our unique product and one that
shares our vision. WholesaleFund has elevated our brand in the
market place like no other broker we have worked with before.
With the greatest confidence we know we have a partner that can
get the job done!”
Mandy Lackner
Mojobricks
CFO
Mandeo, LLC

30. And that’s the
Wholesalefund
startup story!
Thank you!