Gill is the keynote speaker at the 19th annual Self Care conference in London

1. Copyright © Nutshell Communications Ltd. All rights reserved.
Gill Phillips
#SelfCareConf
#WhoseShoes
@WhoseShoes
Social movements as a
catalyst for change
- putting theory into practice
19th Annual Self Care
Conference
26 September 2017

3. P.S. This doesn’t happen on Twitter!
“I really don’t know the answer
to this one, … sorry…
Phone a friend …

5. Gill Phillips @WhoseShoes nutshellcomms.co.uk matexp.org.uk

6. Whose Shoes? is a tool that looks at issues from different
perspectives
And gets people who wouldn’t normally talk together...
... talking about things that matter
Whose Shoes?®
#MatExp
#CovMindTheGap

7. Recession!

8. What is your ‘why’?
How will you
• Embrace self care for life?
• Engage other people?
• Bring about behaviour change?
• Bring about system change?

10. How do we start a social movement?

11. Build energy – start / join a conversation

12. Build a campaign
– about anything that matters to you!
Twitter
* Steller stories
Video
… and so much more!
*40,000 views in the first two days…

15. Storytelling

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19.  Placeholder – short #CovMindTheGap film
Copyright © Nutshell Communications Ltd. All rights reserved.

20. Graphics by New Possibilities.

21. Two Steller stories…
https://steller.co/whoseshoes/

22. #CovMindTheGap
umbrella
 https://www.instagram.com/feelgoodinsta/

23. Melissa’s poem

24. https://www.instagram.com/feelgoodinsta/
Meet my friend
Melissa
@talk2mels

25. What matters to people?

26. https://www.instagram.com/feelgoodinsta/

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28. What would you write on your own prescription?
https://www.instagram.com/feelgoodinsta/

29. Build the momentum – share the ideas
Regular two-day
events in Coventry

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System change and behaviour change

31. Ken

32. Crowdsourced feedback from all perspectives to create new
scenarios and poems for the Whose Shoes?® board game
Crowdsourcing – all voices
Copyright © Nutshell Communications Ltd. All rights reserved.

33. ✓ Pledges to take action
✓ Work closely together
✓ Find people who share
your passion
✓ Share results
We build wider networks through social media
#MatExp

34. The journey since
• Today we are part of a much bigger #MatExp
community
• Active engagement across social media
• 40 Trusts or regions using the board game to
talk to women and staff & spark improvement

35. Shaping the ‘Better Births’ vision in England
Graphic by Tom Bailey

36. ✓ Get creative
✓ Wall displays
✓ Graffiti board
✓ Cakes!
Social movement thinking…

37. No Hierarchy, Just People
Working
collaboratively
across boundaries

38. Lets play … Negativity bingo !

40. Build team spirit…

41. Hold events to get people
talking and thinking…
Florence Wilcock’s famous #lithotomychallenge

42. Turn it into a challenge to involve others…

43. Get writing!
✓ Blogs
✓ Newsletters

44. Write Steller Stories!

45. Inspire others…
Catherine and Leigh have each made a wonderful contribution to ’Nobody’s Patient’

46. Have a new challenge each month
– like Leeds…
2017
January: Lithotomy challenge
February: Language challenge
March: Focus on young parents
Reflect and write about it – like Sarah Winfield

47. 4 April 2017 – BBC news
Make it topical! 2017

48. Present your work at a global conference – 2016 …
Posters presented by Gill Phillips at the Quality and Safety Forum, April 2017,
Florence Wilcock (pictured) RCOG conference, June 2016

49. 2017…
– presenting at a global conference!

50. Thank people, appreciate them,
small rewards…

51. Spread the word

52. Rise to a challenge – and sing!a
The #MatExp RAP!
Crowdsourcing involves everyone
- and shares the work…
NHS Expo , 2016

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54. ‘Old power’ and ‘new power’ –
coming together through #MatExp

55. Our biggest platform yet …
#MatExp #BetterBirths the Musical –
NHS Expo main stage, 12 Sep 2017

56. Better Births and #MatExp
www.england.nhs.uk/expo | @ExpoNHS | #Expo17NHS #BetterBirths #MatExp

57. “Twinkle, Twinkle Little Star
Work together and we’ll go far…” 12 Sept 2017

58. Spreading the learning…
 New second edition of toolkit
http://www.londonscn.nhs.uk/publication/m
aternity-experience-workshops-a-guide-for-
running-events/
 Best Practice case studies
http://www.londonscn.nhs.uk/publication/co
-producing-maternity-solutions-case-studies/
http://www.londonscn.nhs.uk/publication/m
aternity-co-designed-case-studies-nobodys-
patient/
 Available to download from
London SCN publications

59. Spreading the learning…
Over 30 organisations now
have the new resources

60. Spreading the learning:
 At the launch of the National
Maternity and Newborn safety
collaborative Feb 17
 Quality and Safety forum April 17
http://theedge.nhsiq.nhs.uk/april-2017-nobodys-
patient-improving-care-experience-maternity-
services/

62. Lets play … Negativity bingo !

63. #DoAthon #DumptheDaftWords

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67. 1. Just Do It
2. Then do something else
3 Keep it fresh
4. Have fun
5.
Gill Phillips @WhoseShoes
Gill’s Top tips
#SelfCareConf

68. Social media, connections, storytelling,
leadership, friends, intrigue, fun,
personalities, empowerment, drawing
people in, drawing people, poems,
wacky stuff, #bakeoff, tour bus,
advent, lemons… and so much more.
“Just Do It !”
Gill Phillips @WhoseShoes
#JFDI

69. So - what is your ‘why’?
How will you …
• Embrace self care for life?
• Engage other people?
• Bring about behaviour change?
• Bring about system change?

70. Scope to build on
Whose Shoes?®
#CovMindTheGap
scenarios for self care
Copyright © Nutshell Communications Ltd. All rights reserved.

71. Copyright © Nutshell Communications Ltd. All rights reserved.
Thank you!
Gill Phillips
@WhoseShoes
www.nutshellcomms.co.uk