Presented by Erin Russell-Story, U.S. Department of Energy, on August 24, 2011, at the "Charge Up Wisconsin!" plug-in electric vehicle implementation meeting hosted by Wisconsin Clean Cities.

1. Erin Russell-Story
Clean Cities Program Clean Cities Regional Project Manager,
Mid-Atlantic/Great Lakes Region
Electric Vehicle Support Activities US Department of Energy
National Energy Technology Laboratory
Vehicle Technologies Program eere.energy.gov

2. Presentation Overview
• EV Market Drivers
• US DOE & Clean Cities Activities
• Clean Cities Tools and Resources
Clean Cities / 2

3. Electric & Plug-in Vehicle
Market Drivers
Clean Cities / 3

4. Goal: 1 Million Electric Vehicles by 2015
“With more research and
incentives, we can break our
dependence on oil with biofuels,
and become the first country to
have a million electric vehicles
on the road by 2015”
- President Barack Obama,
2011 State of the Union
Clean Cities / 4

5. PEV Market Drivers
1. CAFE/GHG Regulation
- The new standard = estimated combined average mile per
gallon (mpg) level of 34.1 mpg by 2016 – about a 45%
increase in only 5 years
2. Zero Emission Vehicle Mandates (ZEV)
- ZEV manufacturers earn maximum credits for each vehicle
sold, which can be traded to other manufacturers
- Effects vehicles sold in CA and “CA states”
3. Infrastructure (EVSE) Development
- ARRA’s Transportation Electrification program funding will
deploy about 20,000 electric charging locations across the
U.S.
Clean Cities / 5

6. Driver 4: Reduce Reliance on Petroleum
Transportation is dependant on foreign oil, electricity is diverse
Clean Cities / 6

7. Driver 5: PEV Deployment Programs
• A number of programs, both regional and national, are being
implemented by organizations to promote the
commercialization of EVs
• These organizations work with the private and public fleets,
potential retail customers and the manufacturers to promote
the deployment of Electric Vehicles
Clean Cities / 7

8. Fleet Customer Profile
Who are fleet customers? What are their characteristics?
 Charging mainly at work
Utilities  Drive 30 - 60 miles per day
 Average 12,000 miles / year
Corporate
 Value the lifetime operations
costs savings
Governments
 Use car mainly for inner city
business travel/commuting,
Universities deliveries, service calls and car
sharing fleets
 “Return to base” usage pattern
Commercial
reduces infrastructure requirements
in early stages
Clean Cities / 8

9. Consumer Costumer Profile
Who are consumer customers? What are their characteristics?
 Charging mainly at home
Commuters  Drive less than 40 miles per day
 Average 12,000 miles / year
 Value the lifetime operations
Soccer Moms &
cost savings and environmental
Dads
benefits
 Use car mainly for inner city
Students
travel/commuting, shuttling,
shopping and school
Shoppers  “Return to home” usage pattern
reduces extended infrastructure
requirements in early stages
Clean Cities / 9

10. US DOE & Clean Cities Activities
Clean Cities / 10

11. American Recovery and Reinvestment Act (ARRA)
• Through the Recovery Act, USDOE is investing $12
billion in advanced vehicle technologies.
• This includes more than $5 billion to electrify America’s
transportation sector, matched at least dollar per dollar
by private companies.
• $2.4 billion to establish 30 EV battery and component
manufacturing plants and EV demonstration projects.
• $2.6 billion in loans to Nissan, Tesla and Fisker to establish EV
manufacturing facilities in TN, CA and DE.
Clean Cities / 11

12. American Recovery and Reinvestment Act (ARRA)
Transportation Electrification Program
• 8 demonstration projects will put 13,000 electric
vehicles on the road
– Includes more than 4,700 Chevy Volts in more than a dozen
cities.
• Grantees will deploy 20,000 additional electric
charging locations, up from 500 today.
Clean Cities Pilot Program
– 600+ PHEVs, NEVs and Evs
– Hundreds of chargers
Clean Cities / 12

13. Clean Cities ARRA PEV/EVSE Projects
HD TOTAL Public EV Private EV TOTAL
LD EV HD EV NEV
PHEV PEVs Stations Stations STATIONS
39 613 248 305 1205 407 167 574+
Clean Cities / 13

14. Clean Cities ARRA PEV/EVSE Projects
Private
Public
HD LD TOTAL EV TOTAL
Coalition State NEV EV
PHEV EV PEVs Stations STATIONS
Stations
North Carolina/South Carolina NC-
- - 26 26 104 - 104
Clean Cities (4 Coalitions) SC
Connecticut Clean Cities
CT - - - - 11 - 11
(4 Coalitions)
New York State
NY 7 14 - 21 93 - 93
(5 Coalitions
Chicago Area Clean Cities IL 4 3 - - 7 124 131
Clean Fuels Ohio OH 7 - - 7 50 5 55
Clean Cities / 14

15. Clean Cities ARRA PEV/EVSE Projects
Public Private
HD LD HD TOTAL TOTAL
Coalition State NEV EV EV
PHEV EV EV PEVs STATIONS
Stations Stations
Dallas-Fort Worth Clean
TX - - 9 25 34 - 4 4
Cities
Kansas City Regional
MO 25 1 1 - 27 12 - 12
Clean Cities Coalition
Puget Sound Clean Cities WA - 594 203 - 797 130 - 130
Wisconsin Clean Cities WI - - - 254 254 - 11 11
Ann Arbor Clean Cities MI 3 - - - 3 - 23 23
Clean Cities / 15

16. DOE / Clean Cities Five-Year Strategic Plan
Electric Drive –
Strategic Direction
Expedite the planning for
and development of
infrastructure and the
targeted growth of the
marketplace for electric drive
vehicles.
Clean Cities / 16

17. DOE / Clean Cities Five-Year Strategic Plan
Electric Drive – 3-5 Year Priorities
A. Advance electric drive technology and market development by
building strong coalitions of key stakeholders and partners –
including Clean Cities coordinators, electric utilities, OEMs,
technology developers, and governments to build “electric-drive
ready” communities.
B. Support planning for electric drive infrastructure development in
regions that are OEM “target markets” for deploying electric drive
vehicles.
C. Provide coordinators, coalitions, and stakeholders with “best
available information” about electric drive vehicles, technology,
economics, markets, and infrastructure.
D. For coordinators and stakeholders, provide access to training about
electric drive and plug-in electric vehicles, technology, and
infrastructure on an ongoing basis.
Clean Cities / 17

18. Community Readiness for Plug-in Vehicles
Workshop July 22, 2010 at DOE
Purpose: Advance community-level preparation for plug-in vehicles
Attendance: 150 people in attendance and 700 on-line attendees (local
governments, utilities, Clean Cities coalitions, auto dealers and others).
Key Findings:
• Partnerships must include government, utilities, private business,
non-profit organizations, retail, airports and others
• Communities should have forum to share successes and lessons
• Consistent permitting, installation and inspection protocols needed
• Standardized training regimen needed for installers; emergency
responders need to be ready
• Current financial incentives are available but limited
• Multi-unit dwellings may require strategies, regulatory revisions
• Neighborhood impacts for charging are a concern
Clean Cities / 18

19. DOE Near-Term Action Plan for
Promoting Electric Drive Vehicles
Actions
• Host quarterly webinars for Clean Cities coalitions, community
leaders and other stakeholders on crucial topics involving electric
drive vehicles.
• Include the newest electric drive vehicle models in NREL’s Alternative
Fuel and Advanced Technology Vehicles guide.
• Update the GREET Fleet tool to include the per-mile electricity use
and electricity generation mix for electric drive vehicles.
• Construct a database of national, regional, state and local initiatives
and incentives for electric drive deployment.
• Update the Alternative Fuel Station Locator as new public charging
stations become available.
eere.energy.gov

20. DOE Near-Term Action Plan for
Promoting Electric Drive Vehicles
Actions
• Explore ways to get OEM demo vehicles into
communities for road shows and public events.
• Develop a peer exchange among cities via webinars on
lessons learned and key issues, including:
– Placing infrastructure strategically
– Implementing niche market fleet applications for electric drive
– Working with electrical contractors and their unions
– Working with first responders, code officials, etc.
– Capture data and lessons learned to develop case studies from
major electrification projects funded by the American Recovery
and Reinvestment Act (ARRA).
eere.energy.gov

21. Clean Cities Tools & Resources
Clean Cities / 21

22. Clean Cities Web Resources
Clean Cities
AFDC
FuelEconomy.gov
Clean Cities / 22

23. Websites and Contact Information
DOE EERE Information Center and Technical Response Service
Website: http://www.eere.energy.gov/afdc/informationcenter.html
Phone: 1-800-EERE-INF (1-877-337-3463)
E-mail: technicalresponse@icfi.com
Hours: 9:00 a.m. – 6:00 p.m. EST Erin Russell-Story
Clean Cities Regional Project Manager
Clean Cities Website U.S. Department of Energy
www.eere.energy.gov/ccities/
National Energy Technology Laboratory
Clean Cities Coordinators Pittsburgh, PA
www.eere.energy.gov/cleancities/progs/coordinators.php Office: (412) 386-7334
Erin.Russell-Story@netl.doe.gov
Alternative Fuels & Advanced Vehicles Data Center
www.eere.energy.gov/afdc
American Recovery and Reinvestment Act Website
http://www.energy.gov/recovery/cleancities.htm
Vehicle Technologies Program 23 eere.energy.gov