We are pleased to give to you the 2015 Innovation Forecast Report. We used the principle of the triple helix while inviting influencers to co-author this edition. Thus, in the report you can find publications of entrepreneurs, scientists and government representatives. Such a combination allows to show different perspectives of thinking and bringing innovation into life. Among the invited authors are: Paweł Adamowicz - The Mayor of the City of Gdańsk Sebastian Grabowski - Director of the Research and Development Centre, Orange Poland Paweł Tkaczyk - guru of branding and allfather of Midea Izabela Disterheft - Director of Gdansk Science and Technology Park Sebastian Brzuzek - Head of Innovation in Meritum Bank ICB Krzysztof Kanawka - scientist and Leader in Blue Dot Solutions Agata Kukwa - CEO, dlaodmiany.pl Bartosz Rychlicki – CEO, Quantum Lab Wojciech Drewczyński – Product Owner, Gamereer and Marcin Kowalik – Managing Partner, Black Pearls VC All of the authors pointed out an important trend that is worth following. Using help of Jamel interactive agency and their solution called Social Board we gathered references to these trends published by internet users worldwide. With simple click on a hashtag under each forecast you will see how the trend is growing around the world and how ideas that are connected to that topic are developing. http://innovation.socialboard.pl/

1. partners:

2. The emphasis on creating innovations has never been so
strong as it is these days. Young innovators can count on
support of entrepreneurs, investors, scientists and
authorities as well. Outstanding, innovative projects capture
a lot of attention. What we have to remember when entering
excitingworldofinnovation?
New solutions can be named as innovation only when they
are successfully implemented to use. In other cases we are
dealing with an invention. It has rather questionable
commercial application, until a group of receivers is found
whichneedssuchsolutionandiswillingtopayforit.
The commercialization of research outcomes and
development studies, which are the best source of
innovations at the moment, will be the biggest challenge for
scientists, entrepreneurs and investors. Each innovation
should be a solution to a particular, defined problem. Only
then it will be possible to create proper business model and
introduceaproductoraserviceonthemarket.
Following trends isn't in innovators' nature as they are cut
outforblazingnewtrails.Nevertheless,knowledgeoftrends
may help in identifying areas where specific needs for
innovationwillappearintheupcomingtime.
The 2015 Innovation Forecast Report is aimed at indicating
directions of development of business projects which shall
have the greatest market potential in near future. Opinions
presented in this report are to inspire and discover areas that
willincreaseourchancesofmarketsuccesswhenexplored.
Feelfreetoreaditandshareyourthoughtswithus.
2
Marcin
Kowalik
Managing Partner,
Black Pearls VC
2015 Innovation Forecast Report
preface
@mpkowalik
#BlackPearlsVC
#2015ifr

3. Social changes depend more often on particular bloggers,
influential trendsetters, who form ephemeral clouds of
social network relations with their followers. They are the
ones who are increasingly shaping the form of dialogue. The
significance of individuals equipped with smartphones and
wireless data transmission will increase and it will alter our
milieu. The balance of power will shift more rapidly than
ever. Even not evaluating the results of those changes, it’s
already clear that we’re entering a world where the central
and local authority will lose its significance to individuals
who can influence opinions of others over the Internet. The
way we learn, communicate, react and organize ourselves
isevolving.
A local authority equipped with proper technology would be
able to manage the city more efficiently; that includes areas
such as public transport, traffic, public services or education.
Even today, authorities are backed by smart technologies
and change modeling possibilities during decision making
processes. However, due to fluctuation of prices for access
to information technologies, methods of change
management have to evolve as well. That is becoming a vital
challengeforbureaucraciesaroundtheglobe.
We do not know and cannot precisely predict how
technology will affect urban population. We don’t know
whichtechnologieswouldbedominatinginafewyearstime,
or what expectations and possibilities of citizens will be.
Soon, the generation which has known smartphones since
the early childhood will grow up. Those who don’t remember
the world before the Internet are becoming the dominant
group. We don’t know social, cultural, and economic
consequences of the fact that young people have been living
and sharing their lives on social media from early childhood.
Nevertheless, I think that this generation will be different in
some ways from the previous ones. Social media and
smartphones influence the quality and density of
interpersonal interactions. The social life is becoming more
and more dynamic, but also more susceptible to sudden
outbursts or emotions. An important and noteworthy change
shall be expected in the upcoming years thanks to the use of
new technologies, is the shift in participation in social life,
especiallythepublicone.
The number of metropolitan citizens who actively exercise
their right to discuss, object and propose changes through
the Internet is rising steadily. It’s becoming easier and faster
to organize different groups of interest. The Internet and
social media allow the society to elect its own opinion
makers, detached from the traditional political parties,
authorities or conventional media. Urban activism, fueled by
and organized with the use of modern technologies is a
completely new quality, having an increasingly greater
importance. If cities want to be smart, they have to adapt to
the new reality, responding to their civil and technological
challenges with agility and flexibility. Improving the
transparency of public data and communication with
citizens is the biggest challenge of modern city authorities.
Moreover, the vast amount of accessible information
requires smart decision making, analyzing and reasoning.
Thatisyetanotherchallengeforthesmartsociety.
Paweł
Adamowicz
The Mayor of
the city of Gdansk
32015 Innovation Forecast Report @AdamowiczPawel
#smartengagement
#smartsociety

4. OpenData–howtobuildaSmartCity
nternetvideo–anamateurTVbusinessphenomenon.
Open Data + Crowdsourcing + App = Smart City. This is an
equation which in 2015, should be present in each modern
city hall in our country. Data Sharing is not only a sign of
political maturity but also is an essential direction in
development of modern Polis. Opening data arrays and
connecting them to get proper relations (Open Linked Data),
engaging society in decision making processes and
digitalizing social discussions will enable to use social
intelligence to build aware and modern cities of the future.
Smart Cities are mistakenly depicted as a vision of a space
packed with advanced electronics. That makes an idea of
Smart Cities too distant and impossible to implement. The
discussion considering Open Data is dominated by
transparency and authority control issues. Yet, information
about ourselves is an exceptional source of social
innovations, powerful indicator of all social services and
infinite source of social research. Americans evaluate the
area of Open Data for billions of dollars. I believe that 2015
will be a breakthrough year for Open Data for both the
governmentandlocalauthorities.
I
Recent years have shown growing significance of:
youtubers, vloggers and other personas of the world of the
Internet. We can easily call them Internet celebrities, they
have millions of fans who like and follow their heroes. What
is even more interesting, the current niche soaks up
mainstream characters. The youth manifests new appetite
for multimedia consumption. For those who have retired this
business (sadly I’m among them) this movement is shocking
and phenomenal at the same time, often being
tremendously authentic as well. It isn’t enough to do
something professionally or in a posh way, you have to be
authentic to the bone. Authenticity attracts and provokes,
from that point it is close to a commercial success. Without
no doubt, 2015 will bring constituting and mass
commercializationofonlinevideobusiness.
Recent years on the mobile market have been marked by
ongoing struggle of telecoms to get clients and by an
improvement of mobile data transmission speed: LTE,
LTE+”4G”. The fastest network, fast Internet are the
synonyms of modernity, innovation and progress
represented by all telecoms on Polish market. At the same
time, mobile app revolution is taking place behind the
scenes of telecom companies. We connect to the Internet
without knowing that we live and function online, and our
kids are tagged as Digital Natives (quoting Marc Prensky).
The era of daily life facilitating apps is a hegemony of
Android, IOS and Windows. The alliance between software
developers and hardware manufacturers (smartphones,
tablets, computers, etc.) has pushed the telecoms down to
the second leauge. They have been limited to a role of data
transmission medium, where only the price per megabyte of
transfer is relevant. Nowadays the mobile market is in fact
the market of apps, smartphones, tablets, sensors and all this
electronic stuff, which awaits the predicted time of the
InternetofThings.
There are several forecasts for 2015 below. What seems to
be the most valuable is the connection of technical
capabilities of telecoms as well as new, unexplored
directionssuchasOpenDataorsocialdrivensoftware.
2015 is OpenStack’s year – this is open source software for
developing private and public clouds. It is backed by a huge
community of over 200 brands such as: Cisco, Dell, HP, IBM,
Redhat and VMware. Over 800 programmers and 6000
persons who constitute active community have contributed
to the main code development. The business is ready for
implementation of solutions based on OpenStack.
Flexibility, openness and a fresh concept have a chance to
gain substantial share of cloud business. An additional factor
is maturity of large and medium companies to optimize their
IT resources. They start a massive race towards virtualization
afteryearsoftrainings,conferencesandworkshopsfocusing
on cloud benefits. The concern about sharing resources,
safety issues or access quality are diminishing when
company executives see funds which stay on company’s
accountsafterconductedimplementations.
Virtualization–costreducingelementofITinfrastructure
4
Sebastian
Grabowski
Director of the
Research and
Development Centre,
Orange Poland
2015 Innovation Forecast Report
#OpenLinkedData

5. Platforms such as Zapier or IFTT(If This Then That – one of the
simplest and the most popular algorithms) enable matching
API functions of popular services with each other.
Transforming Gmail message to Wunderlist task? No
problem at all. Forwarding a message from online form to
CRM? That’s simple as well. Thanks to such platforms
everyone can design simple and tailored algorithms. Coding
skills? Not necessarily. 2015 will bring greater popularity of
suchtypeofservices.
Data-driven is a trend that is expanding steadily. Devices
which accompany us measure number of steps which we do
daily, they can determine favorite places or ... efficiency at
work. From that point there is just one step forward to
automatedrecruitmentprocesses.
Right now, platforms such as HackerEarth, Codility or
TestDome enable design and automated verification of tests
for programmers. Let’s add rivalry component to the mix
(beat average score of our developers) and we have
additionalmotivatingelement.
In 2015 we will definitely observe more sectors which could
benefit from such automated processes. Gamification and
automation will make HR managers’ work not only easier but
alsomoreaccurateand...effective.
Gamificationinrecruitment
Voiceinterfaces
Automationbyamateurs
Amazon Echo is a high quality speaker and a very sensitive
microphone which is permanently connected to the
network. It can be put everywhere at home and simply left to
listen. “Echo, what’s the height of Mount Everest?”, “How
many spoons of flour are in 20 decagrams?” or “Play me the
last Britney Spears album” – all these questions and requests
will be politely fulfilled by Echo. “Add sugar to the shopping
list” will be remembered as well. Thanks to the Amazon
Prime service (delivery of light packages by drones), Echo
will not only be able to answer our questions but replenish
thefridgeaswell.
Amazon is in the business of logistics supply for online
stores.Iftheyareabletoeliminategraphicinterface,besides
reducing delivery time (from 24 hours these days to 20
minutesbyadrone)theywillhavenocompetition.Isthatso?
Google is trying to do the same on smartphone screen via
Google Now app. Microsoft is heading in the same direction
with their Cortana, or Apple (which was the first on the
battleground) and their Siri. In 2015 we will see many more
smartvoiceinterfaces.
Do you know what API is? This is Application Programming
Interface – thanks to it you can ask any app with enabled API
to do something for you. For instance you can ask webmail
app to access all mails from 2014. After that, you can ask
back-up app to store all those e-mails in one huge archive.
Finally you can prompt your cloud drive to move this archive
to “Old mail” folder. Thanks to API software developers can
make apps “talk to each other”. But, are developers the only
peoplewhocandothat?
Paweł
Tkaczyk
All-Father,
MIDEA
52015 Innovation Forecast Report @TkaczykPawel
#gamification

6. country comes to the city, represented by farmers. Regularly.
At fixed hours. And... they come more and more often because
the demand for agricultural produce is constantly growing.
Thus, there was a coherent and shared method of distribution
and transport introduced immediately. Based on mutual
relations and trust, the cooperation started to thrive. This way,
we – busy townies – live closer to natural and healthy
foodproducts.
Also, I am also truly impressed with what numerous entities
suchascooperatives,foundationsorassociationscanoffer.
Let me mention the activity of a recording studio as an
example. As long as the studio was operating on commercial
basis, any kind of social innovation was out of question
(perhaps we could talk about technological innovation,
though). However, when the owner of the studio realized that
about 60% of the youth listens to rap music, he decided to do
something about it (not for his own profit, though!). Now, he is
carrying out a project, within which every child can record his
or her own music album for free, as long as it fulfils certain
conditions: the content must be positive and must convey
positive message. Being involved in the programme is at the
same time a declaration to refrain from all stimulants. In the
sake of what? To have a chance to perform with a music star,
record your own album and stretch your wings on the
musicscene.
I believe this is a perfect example of social innovation at its
best: cultivating talents where they initially have poor chances
tobloom,wherethereisnofaithandnoopportunities.
I could list more examples like the ones above. Some of them
would probably seem surprising to you, but they are always
fascinatingandtrulyinspiring.
Social innovations, within the society and for the society
always serve people. What is more, the number of them is
increasing and in my opinion will still be increasing in
thefuture.
Fortunately!
Thus, I would like to encourage you to take part in the dialogue
onthisissue.
Innovation–thekeywordandbuzzwordintherealitywelivein
(Wetalkmuchlessfrequentlyaboutinvention.Whatapity!).
Innovation is mainly associated with technology. This
associationisperhapsnatural,obviousorevenautomatic.
In my everyday work, first in an Industrial and Technological
Park, and now in the Science and Technology Park, I am
surrounded by innovations. Innovations force their way into
more and more areas of our life (not only where they are most
expected, that is in ICT, biotechnology, medicine, etc.). Here I
mean social innovations, which are entailed with the existence
and development of technology, with humans behind it,
surroundedbytheecosysteminwhichtheylive.
Adaptation, understanding of the needs and coexistence
constitute an inevitable process in this entireinnovative
machine.
Let's take education as the first example. Only a few of us today
gain knowledge once and for all. We are rather aware of the
need for continuous self-development. We count on quantity
instead of quality of knowledge processing. We acquire wide
knowledge rather than profound knowledge. We learn to react
to the current needs of the market almost instantly. Nowadays,
you can retrain yourself in only 4 months and prepare for work
as a computer programmer or software tester, who will be
highly competitive on the labour market. I am personally
involved in a programme like this. A programme which aims at
preparing its female participants for work at the position of
softwaretester.
Thanks to this programme we have already managed to
increase the supply of testers, which are constantly demanded
on the market; improve the parity in IT; fill positions of
software tester with extremely motivated employees
(because that's what is usually associated with the features of
female personality), employers having inborn competences;
and last but not least – decrease the unemployment rate. Isn't
allthisinnovative?
Anotherinterestingexampleofasocialinnovationareprojects
whichinvolvebringingfarmhouseproductsclosertothecities.
It seems that the availability of summer vegetables in winter
stopped being that uncritically appreciated (though,
paradoxically, it is possible thanks to innovations). More and
more people want to buy healthy, unprocessed food. And
instead of city citizens making a trip out to the country, the
6
Izabela
Disterheft
Director,
Gdansk Science
and Technology Park
2015 Innovation Forecast Report
#socialinnovation

7. Crowdsourcing platforms are often a cheaper alternative to
actionsundertakeninR&Ddepartments. Incomparisonwith
other methods of knowledge transfer such as acquisition of
external experts or ordering universities to do a research,
crowdsourcing is marked by significantly shorter task
executiontime.
The cooperation of anonymous groups of Internet users may
in fact operate on a dispersed level, where users are not
gatheredinacommunityaroundadvancedplatforms.
The largest global brands such as Coca Cola, Pepsi, Oreo,
Budweiser, Nokia or Unilever have already used
crowdsourcing. Users were mainly engaged in marketing
campaigns or they were helping to develop new products.
However, crowdsourcing can be also used in science which
has been proved by Amazon Mechanical Turk platform. It
helpsresearcherstoconductsurveysorcomplexcomputing.
In the upcoming years crowdsoursing will expand along with
the power of the Internet. Creativity and imagination of new
campaignorprojectdeveloperswillbetheonlylimit.
User engagement is the biggest problem that is encountered
by everyone who decides to use crowdsourcing. After all, the
financial aspect isn’t the biggest reward for Internet users.
Developing an efficient strategy of crowd engagement will
beakeytothesuccessofeverycrowdsourcingproject.
Thecrowd–newresourcewaitingintheInternet
The term crowdsourcing was first introduced in 2006 by Jeff
Howe in Wired Magazine. He described crowdsourcing as
commissioning a job externally that is traditionally
performed by an employee to a large, unidentified group of
people in a form of an open question. Since that time, the
term started to enter scientific nomenclature and later on,
businesslanguageaswell.
Crowdsourcing is generally referred to as using the
phenomenon of cooperation with so called crowd. However,
the way of using crowd as a resource results only from the
creativity of persons who are capable of involving a specific
numberofpeopleinaparticulartask.
Currently, the most commonly known type of crowdsourcing
is crowdfunding. That is funds acquisition from Internet
users via dedicated platforms. However, that is only a
fraction of the growing crowdsourcing area. Using the
strength of a crowd on the Internet isn’t a new idea.
Nevertheless, for the last several years, we have been
learning how to effectively use those latent but immense
resourcesofeachandeveryInternetuser.
Crowdsourcing is offered through online platforms that are
used by organizations to obtain innovative solutions to
determined problems. In case of large, well established
platforms with well developed networking the
remuneration for the best solutions delivered by the crowd
issometimesevenupto1000000dollars.
7
Agata
Kukwa
CEO,
dlaodmiany.pl
2015 Innovation Forecast Report @boskaagatka
#crowdsourcing

8. 8
Bartosz
Rychlicki
CEO,
Quantum Lab
2015 Innovation Forecast Report
disappointment. After some time, the most resilient
supporters manage to draw conclusions and develop that
technology to the usability stage. This is when the trend
rebounds, and slow growth of productivity takes place (for
instance GPS car systems these days). This is precisely the
moment when our fridge starts to talk to us, and when
particular innovation is no longer empty words but it begins
to generate a real value for people. Gartner claims that
depending on the area, theprocess itself may take between
two and ten years (sometimes even more). Mostly it lasts
betweenfiveandtenyears.
The conclusion is that it is better to know at which stage our
business is and how long we still have to wait before
somethingthatisanoveltyforusbecomesmatureenoughto
be common. The second outcome: the amount of hype does
not determine our success here and now. On the contrary, if
there is much buzz about something right now, it probably
means that we are before the stage of a huge
disappointment.
Iwouldliketoencouragetotakeacloserlookatthisresearch
and to find your business on the time scale. Just google it:
Gartnerhypecycle2014.
In 2015, I wish you all much patience on the way to your
Plateauofproductivity.
When I was beginning to write this article, I was wondering
about the issue of 'Trends in innovation'. I started to ask
myself following questions: How do we define a trend in
innovation? What does 'trendy' mean? Is it so called 'buzz'
around a particular subject or rather a current value
generatedbyagiventechnology?
Asitturnsout(accordingtostudiesperformedbyGartner:
'Hype Cycle') these two things are mostly separated in
practice. One thing is widely discussed (so-called 'hype'),
andotherthingsconstituterealvalueonthemarket.
Therefore, instead of focusing on another 'hit or a flop', I
would like to describe an innovation cycle for you.
Something that I quite often come across at work and in
private life. You may ask, how can it be that we talk about all
those Wearables, Internet of Things, Big Data, and at the end
of the day we get angry that we cannot find a remote control
to our TV set and watch analogue (until recently) Channel
One using outdated technology. One glimpse inside the
fridge and it is still like our mum's 20 years ago. Nothing talks
to us, the light is on, and that is it. Something, what was a fact
a decade ago (such us speech recognition), is becoming
popular right now. Basing on what mass media says Mars
colonizationisjustaroundthecorner.Whyisitlikethis?
The researchers from Gartner have stated accurately that
eachandeveryinnovationgoesthrough5phases:
1. Innovationtrigger.
2.PeakofInflatedExpectations.
3.TroughofDisillusionment.
4.SlopeofEnlightenment.
5.Plateauofproductivity.
In this approach, innovation has two characteristics:
expectations and productivity. Moreover, as it turns out, they
are usually quite contradictory. First of all, a given
technology is developed, it becomes appreciated quite fast,
it is on everyone's lips and the expectations are growing (at
that time we widely claim that it is 'the next big thing'). Then
it quickly appears that although it sounds fantastic it does
not hit the shelves. That is the moment for equally quick
@rychlicky
#hypecycle

9. In 2015 we will observe an increasing number of apps using
Global Navigation Satellite System, (GNSS) for commercial
use. Right now, it is estimated that at least 3% of European
GDP depends to same extent on GNSS and this trend is likely
to grow. Examples of GNSS usage in commercial applications
are as follow: road transport, forms of individual location
(including different forms of entertainment), property and
fleetmanagement.
Before the end of this year European GNSS system named
Galileo should start initial operational service. The system
has several unique features which distinguish it from
American GPS or Russian GLONASS. It creates a chance for
new apps for sectors such as logistics, banking, medicine and
agriculture. The availability of Galileo will allow to use
several satellite constellations at once. It will be also
possible to connect indoor navigation technologies
withGNSS.
9
Krzysztof
Kanawka
Leader,
Blue Dot Solutions
One of the best forms of obtaining a support when creating
GNSS apps is participation in European Space Navigation
Competition(ESNC),commonlycalled“GalileoMasters”.The
competition has a global range now. Each year hundreds of
ideas, prototypes and beta version apps using GNSS are
submitted to ESNC. The best submissions receive additional
prizes and support of organizations such as European Space
Agency or The European Global Navigation Satellite
SystemsAgency.
It is worth looking at various GNSS apps before this market
becomesmoresaturated.
2015 Innovation Forecast Report @kanarkusmaximus
#gnss

10. SocialLending within upcoming years. It is worth following
stats from platforms such as BTCJam (https://btcjam.com) or
BitLendingClub(https://bitlendingclub.com/).
Security – this area is not popular across media in terms of
banking, however, in practice there is an ongoing arms race.
The number of attacks is constantly on the rise, just as their
diversity and complexity. Defense techniques against the
attacks are getting enhanced, but more expensive at the
same time. However, we may expect an emergence of
threats connected with projecting military and economic
conflicts from real world to cyber attacks influencing
financial markets and banking directly or indirectly. An
effective attack (like the one on Sony Entertainment) on
financial systems could threaten the stability of economy on
a country level. Such attack is not viable in a normal situation
(banks and financial institutions are much better secured
than companies in other sectors), but they can be targeted
during conflicts to trigger intimidation and fall of trust
towards selected currency. Banks which are aware of the
threats will implement innovative security solutions based
on Big Data for instance, mass customer behavior
examination, risk analysis, filtering abnormal behaviors or
immediatereactiontosignalsfromthemarket.
The phenomenon of increased diffusion between financial
and e-commerce worlds enters a quick growth phase. We
will receive offers in the banking systems that are suited
better to our needs. In the area of online stores and when
shopping using mobile devices we will be given a possibility
to pay in installments and together with an insurance “at
onetap”.
As banks face much more competition from startups and
giants such as Facebook, they will look for their spot on the
market more dynamically, often through acquisitions. Banks
willalsodevelopownprojectsbasingonnewtechnologies.
Mobile payments – after strong entrance of Apple Pay, it is
likely to see solid competition from Android. It will be
probably observed on Asian markets first, but the trend of
common mobile payments availability will be visible in the
entireworld.
Wearables – we will be able to observe first experiments
regarding banking on devices sewed in our clothes, watches,
glassesornewformsof“electronicjewelry”.
Internet of Things – we probably won’t hear about it, but first
financial institutions or startups connected with financial
sector are going to start working on the use of data from
sensors installed in appliances. For instance, an insurance
company will learn about malfunction of insured equipment
beforetheclaimisfiled.Apotentialofthissortofdatawillbe
examined not only to increase customer service quality but
also to measure less visible factors connected with
expenditures forecast based on equipment depreciation or
usagestatistics.
Cryptocurrencies – after a bumpy year for BitCoin, which was
full of highs and lows the exchange and use of
cryptocurrency will begin to stabilize. The amount of
solutions connected with the use of technology stemming
from cryptocurriences will rise. However, it’s rather too early
to say that such implementations will be visible next year for
average Joe. There is a chance that we will see first signs
heralding a cryptocurrency oriented migration to
10
Sebastian
Brzuzek
Head of Innovation,
Meritum Bank ICB
2015 Innovation Forecast Report@seba_brzuzek
#infosecurity

11. HRanalytics–BigDataintherecruiters’service
HR professionals face numerous challenges every day.
Working with a team that lacks motivation, protecting
company’s human resources from competitors, or
inadequate use of employees’ potential are just some of
thhem. Moreover, according to “State of the Global
Workplace”, research conducted by Gallup Institute, only
about 13 percent of employees are actively involved in their
daily work. A lack of commitment, not understanding the
corporate values, improperly set goals, lack of appreciation
in the eyes of manager or coworkers, no development
opportunities or working below one’s competences can be a
reason of fall of employee’s commitment. Thus, individuals
who are responsible for company’s personnel policy are
becoming increasingly dependent on specific data in order
tomakecorrectdecisions.
Thanks to analytical approach to HR, more effective
employee management and better use of their potential is
possible. Real-time tracking of personal development of
particular employees in order to make better HR decisions is
required from modern HR recruitment solutions for
recruiters and HR staff. HR analytics also helps to identify
employees who make no progress and reporting such
situations to their supervisors. However, in order for those
tools to be effective, they need to gather complex data. More
informationtheyobtain,thegreateristheirvalue.
Utilizing data and employee development history can be a
way to optimize costs for many companies. The possibility to
check on which position a particular person fits best, would
reduce a number of employees who leave or who work
below their competences. Finding a talent to fulfill this
emerging gap will have influence on the efficiency of
internal recruitment and decrease costs connected with
recruiting new employees. Additionally, training needs
analysis will enable effective management of the internal
skilldevelopmentsystem.
The possibilities that HR analytics will open for
organizations are vast. Comparing employees’ potential
matching them to the best possible jobs, analyzing the
progress of development across divisions, seeking
employees out in terms of their sets of skills or ranking them
by personal progress are just some of the ideas. This type of
tools will become an equivalent of what Google Analytics is
for websites. They will not only allow reporting and showing
a broader context, but also focusing on any element of
particularorganization.
The most important is that, apart from intuition, HR
specialists will gain a tool which will help them act more
consciously. For organizations, HR analytics could be a
similar quality leap to what emergence of portals for
professionalswasfortherecruitmentmarket.
11
Wojciech
Drewczyński
Product Owner,
Gamereer.com
2015 Innovation Forecast Report @WDrewczynski
#hranalytics