This document discusses plans for Comic Relief and Red Nose Day to have red nose images appear across the BBC website bbc.co.uk from March 6th to 13th. Three different red nose images will link to pages on the Red Nose Day section of the site. The noses will be added to many BBC program sites and high traffic sites. Mockups are being prepared and approval has been given by necessary teams for the technical implementation by February 28th. Support is needed from different departments to ensure requirements are met.

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Comic Relief 2009
BBC Multiplatform support for
Comic Relief and Red Nose Day

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Multiplatform Support
Red Nose
Day
Portal
Let’s Dance
Apprentice
I Player?
Red Noses
across
bbc.co.uk
Kilimanjaro
Multiplatform
Support

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Red Noses across bbc.co.uk

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Red Noses across bbc.co.uk
Purpose
• A unique bbc.co.uk contribution to Comic
Relief
• Drive Audience Awareness of
bbc.co.uk/rednoseday
• Increase donations to Comic Relief
• Pan BBC Co-Operation

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Three different
Red Noses…
…appear
across
bbc.co.uk
…when clicked
they take you to
bbc/rednoseday
content – Homepage,
Change Lives, What’s On
Red Noses across bbc.co.uk

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Red Noses across bbc.co.uk
• Noses take over bbc.co.uk!
• On 6th
March until Red Nose Day 13th
March the
noses will appear across bbc.co.uk and BBC mobile
sites
• They will be clearly seen but will not obscure site
content
• When clicked, the noses take you to one of three
destinations on bbc.co.uk/rednoseday

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Red Noses across bbc.co.uk
Destinations
• The three noses will
link to three areas of
bbc.co.uk/rednoseday :
Homepage,
Change Lives,
What’s On
• Sites with bespoke
noses will link
to the Homepage

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Red Noses across bbc.co.uk
Timeline
Where? When? What Nose?
All sites that use the
Barlesque templates 6-13 March Random include of three generic noses
including Programme Support Sites, APS pages and Genre indexes)
Audio & Music 6-13 March Random include of three generic noses
Sport 6-13 March Sport personalised nose
Weather 6-13 March Weather personalised nose
News 6-13 March One nose suitable for News
Comic Relief prog sites
Let's Dance 21 Feb –14 March Presenter personalised nose
The Apprentice 6-13 March Sir Alan personalised nose
High traffic sites:
EastEnders 27-13 March TBC Dot or Peggy personalised nose
Doctor Who 27-13 March TBC David Tennant personalised nose
Casualty/Holby 27-13 March TBC Doctor/Nurse personalised nose
Top Gear 27-13 March TBC The Stig personalised nose

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Red Noses across bbc.co.uk
State of Play
• Editorial Policy have signed it off
• Barlesque & Central UXD on board
• FM&T Technically straightforward
• Greenlit from Commissioning

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Red Noses across bbc.co.uk
What’s Next
• Mock ups are being prepared
• Bespoke noses being created
• Contingency plans for opt out /pulling
• FAQs for bbc.co.uk/rednoseday
• Project build & integration by Feb 28

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What we need from you
• Your approval and support
• Access to your technical teams
• A list of your requirements
Red Noses across bbc.co.uk