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Game stop presentation
- 1. GameStop Digital Presentation Strategy By: William Harrell
- 2. GameStop Background An American video game and entertainment software retailer GameStop is the largest multichannel video game retailer Mission Statement “GameStop is committed to delivering great games to customers regardless of how and where they play.” “GameStop offers customers the most popular games, hardware and game accessories for next generation video game systems and the PC. In addition our buy, sell, trade program creates values for customers while recycling products no longer being played.”
- 3. Marketing Goals Increase brand awareness through social media Invite the target audience to use official website for purchases Promote and improve mobile app Start hiring celebrity endorsers Offer online contest
- 4. Target Audience People of all ages who play video games, either on their home gaming systems or portable devices.
- 5. Internet Marketing Advertise on Social Media Websites Use intricate mobile retail app Use Google analytics to get stats on keywords Promote contest giveaways Email registered gamestop.com consumers promotions
- 6. Social Media Facebook Twitter Use “like” page to reach target audience The Followers “followers” may follow you Use Facebook insights for guidance Followers retweet brand content Pay for Facebook ads Tweeting is a effective way to promote the brand Instagram Great for photo sharing Can also have followers Utilizes visuals to intrigue the target
- 7. Mobile App Allow easier purchases via app Make game trade-in list available on the app Allow game pre-orders via app Utilize QR code Promote contest and other merchandise via app
- 8. Contest Offer more online contest Offer multiple ways to enter Encourage the target audience by offering what they want Show photos of contest winners on social networking websites
- 9. Celebrity Endorsers Builds brand equity Helps people remember ads Helps the brand stand out Celebrities can share brand content on their social networking websites also
- 10. Budget Pay-Per-Click = $ 300,000/month Contest Expenses = $ 1 million/year Celebrity Endorsements = $ 6 million/year Miscellaneous Expenses = $ 1 million/year Total Cost = $ 8.3 million/year
Notes de l'éditeur
- Increase brand awareness through the use of social mediaInvite the target audience to use official website to purchase merchandise directly form GameStopPromote mobile app, allow consumers to make online purchases on their mobile devices as well as check trade in price.Use celebrity endorsers to promote the brand.
- The target audience consist of people, regardless of age, who like to play video games or purchase video games for someone who likes video games.
- GameStop must advertise promotions through various social media websites. Focus on improving mobile app interface so users will use it more often. Utilize Google analytics to research the best keywords to use. Offer more contest giveaways online to intrigue the target audience. Continue sending promotional emails to people registered to the official website.
- UsingFacebook will be a great asset to increasing brand awareness. Utilizing Facebook “like” pages allows GameStop fans to be informed of important GameStop updates and promotions such as contest giveaways.Twitter allows people to follow the brand. Similar to Facebook “like” pages, twitter followers will be able to keep up-to-date on anything the brand announces but in a slightly different way from facebook. Instagram is used for posting and sharing photos. Posting photos can give GameStop the opportunity to display game artwork, product promotional posters, contest winners etc. Like Facebook & Twitter, Instagram is also a very useful social networking website that will allow the company to interact with the target audiences.Each website has unique way to promote the brand. People like to share things they like with their friends online. The individuals that share brand content are in a sense acting as a form of free or volunteered promotion by sharing company ads. In addition, each of these social networking accounts can link-up with each other, further expanding its reach increasing brand awareness.