Workshop developed for the Blue Stone Consortium and delivered on 5 September 2017 by William Mortada and Stephanie Cole.

1. Effective social media
for campaigning
Blue Stone Consortium
5 September 2017

2. About us
William Mortada
Technology for social purpose
@wmortada
mortada.co.uk
Stephanie Cole
Sharing Learning Doing
@eseesea
@sharingdoing

3. About you
Share with the group...
● Your name
● Your organisation name
● How you use social media at the moment

4. Overview
1. What is social media and why use it?
2. Examples
3. Being effective
4. Create a plan for your organisation
5. Discussion
6. Next steps and resources

5. What is social
media and why
use it?

6. What is social media?
“Websites and applications that enable users to
create and share content or to participate in
social networking.”
Oxford Dictionaries
“Spaces for online conversation”
Me and William

7. How can you use social media?
1. Campaigning
2. Conversations and interacting with clients/beneficiaries
3. Sharing information, raising awareness, showing impact
4. Publicising events
5. Fundraising
6. Recruiting staff and volunteers
7. Running services
8. Reaching influencers

8. Why use social media?
1. It’s where your audience is
2. Low cost
3. Global reach
4. Instant communication
5. Word of mouth
6. Link to mainstream media

9. Who is online and using social
media?

11. What social media channels are
used the most in the UK?

13. Examples

14. Re-open Newcastle Turkish Baths and City Pool

15. Twitter hashtags #everydaysexism and #ilovebh

16. Being effective

17. Why bother planning?

18. If you don’t know where
you’re going, how do you
if you’ve got there?

19. What makes a plan?
Why do we need a plan?
● Context and purpose
● Aims
● Objectives
● How: strategy
● Who: audience
● What: message/action
● Where: channels
● When: timeline
● With what: resources
● How did we do: evaluation

20. Barriers and constraints
1. People
2. Time
3. Skills
4. Enthusiasm
5. Money
6. Culture

21. Which platform?
● Facebook
● Twitter
● LinkedIn
● YouTube/Vimeo
● Instagram/Pinterest
● Snapchat
● ...

22. Summary
Social media is...
● low cost
● instantaneous
● global
but…
● it needs time
● you need a plan

23. Have a short
break

24. Create a plan for
your organisation

25. Plan template

26. Discussion
Share insights from your plan...
● What works well in your organisation?
● What are the challenges?
● Have you learnt anything new from each other today?

27. Next steps

28. Other considerations
1. Ownership
2. Privacy
3. Informed consent
4. Use of images
5. Social media policy

29. Resources
Small Charities Coalition
www.smallcharities.org.uk/resources-social-media
Know How Non-profit
knowhownonprofit.org/campaigns/communications/social-media
Newcastle Social Media Surgery
socialmediasurgery.com/surgeries/newcastle

30. Resources
Sheila McKechnie Foundation www.smk.org.uk
Comms2point0 www.comms2point0.co.uk
Beth Kanter’s blog www.bethkanter.org

31. Conclusion
1. Did we meet the objectives?
2. What did you find helpful?
3. What will you do next?

32. Questions?
William Mortada
Technology for social purpose
@wmortada
mortada.co.uk
Stephanie Cole
Sharing Learning Doing
@eseesea
@sharingdoing

33. Thank you