Today, the aging and caring population in North America make up close to 60% of the population. Future projections shows that this does not change much as the baby boomers reach their retirement age. Baby boomers and their offspring accounts for a significant percent of today’s population. By the time the baby boomers turn 65 years old, statistics have shown that we will be a society where there will be more people over the age of 40 than below the age of 40; the number of senior citizens could easily exceed the number of childrenIn addition to our aging population, today’s sandwich population are busy working professionals and they too believe time is a valuable asset. They want to be quickly informed and be involved in key decisions, especially as it relates to their family and their lives. They are also very well-connected. These are the caregivers of today. They long for more quality time for themselves. As a result, I wanted to shine a light on the current state of aging and caring in North America. The average life expectancy for US and Canada is currently 79 and 81 years respectively. Informal caregiver services are currently valued at 450 billion dollars in the US and 9 billion dollars in Canada. This is a staggering number. The percent of the population caring for someone who is ill, disabled or aged, ranges between 29-35% of the population in North America. This is the very reason we need a platform for engagement for this population. They represent the “silent” backbone of the health care system. Their experience counts. See my blogpost for more information http://www.timewiseit.com/aging-and-caring-population-in-north-america/