Retail and consumer goods companies are entering into a technological innovation and development phase with considering smart automation at its core

1. ADOPTION OF NEXT-GEN TECHNOLOGIES IN
RETAIL AND CONSUMER GOODS INDUSTRY
Fast Moving Consumer Goods (FMCG) and Retail

2. https://www.pukkapartners.com
Retail and consumer goods companies are entering into a
technological innovation and development phase with considering
smart automation at its core. The consequences are profound,
offering a host of previously unimaginable capabilities from
automatically rerouting shipments to bypass bad weather and
initialing in-store services based on customer's facial expressions
analysis.
According to the IDM survey, it is seen that two in five retailers and
brands are already using next-gen technologies based on smart
automation, and it will be doubled in number within the next three
years. The future of next-gen technologies adoption seems to be far
more extensive than many customer products and retail companies
currently realize.
79% of consumer and 85% of retail product companies plan to be
using next-gen technologies for supply chain strategic planning by
2021
79% of retail and consumer products companies suppose to be
incorporate next-gen technologies for customer intelligence by 2021
Retail and consumer products executives plan that smart
automation capabilities could benefit in increasing annual revenue
growth by up to 10%

3. Focus on Internally Today to Lead Externally Tomorrow
The retail and consumer products companies use next-gen
technologies such as AI-based automation to perform distinct
internal processes that rely on existing high volume datasets,
such as customer intelligence and demand forecasting.
However, the official are aiming to use intelligent automation
into complex operational processes that need broader datasets,
external collaboration, and additional system integrations within
the next three years. Simultaneously, the projected penetration
is expected to increase to over 70% across organizational areas
that value chain span.
More than 70% of retail and consumer products managers
suppose their companies to be engaging in next-gen
technologies across the value chain by 2021; such technologies
distribution across different operational cycle include –
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:https://www.pukkapartners.com/insight/adoptionof-next-
gen-technologies-in-retail-and-consumer-goods-industry

4. Considering the current market scenarios, the retailers and consumer goods industry incorporating next-gen technologies is
rapidly changing. It may expect that the highest growth is not necessarily in the areas one would expect.
In the next three years, it may anticipate seeing a surge in adoption across different industry operations compared to those with
the highest penetration in the current market. Besides, the projected adoption rates vary between retail and consumer goods
companies based on each industry's unique business requirements.
The expected areas of the highest growth in next-gen technologies adoption over the next three years differ by industry
operation

5. Bringing a Paradigm Shift in the Retail and Consumer goods with AI and ML
AI-voice assistance, ML-based demand forecasting, virtual fitting rooms, and personalized shopping assistants are some next-gen
solutions that can change the retail and consumer goods industry and it may provide unforgettable shopping experiences to
consumers.
Companies can raise sales by understanding the developing customer shopping preferences, retailers are adopting data analytics
solutions that influence emerging technologies such as AI, ML, and data science. Such solutions support retailers in collecting or
gathering actionable insights from the massive amount of consumer data available on the public or private domain to devise
strategies that can attract new and retain existing customers.
Understanding Customer Behavior :-
For instance, understanding the Covid-19 impact on purchasing patterns. The ET Brand Equity survey discloses that 72% of new
users began consuming immunity-boosters during the pandemic outburst. It also highlighted that 60% of consumers would
continue to follow the same pattern during post-pandemic. The rising ability to incorporate next-gen technologies enables
companies to analyze and understand market trends in-depth to help retailers plan their product lines to follow dynamic
customer demands.
Improve Customer Experience :-
It is estimated that AI and MI will play a crucial role in delivering stellar customer experience across different retailers' channels.
For instance, AI enables retailers to understand daily changes in consumer behavior with every interaction possible. It also
empowers them to filter through various parameters such as past buying patterns, interests, and others, to provide suitable
product recommendation options to each customer.

6. Optimize Inventory Management
Usually, retailers and consumer goods companies depend on trial and error to manage product inventory, which may piled-up
stocks and product wastage. Moreover, the use of Al and MI on the other side, retailers can streamline their inventory
management, as they get accurate predictions on product supply and demand. With that accurate predictions, retailers and
consumer goods companies can plan purchases and stock movements to safeguard maximum consumption with reduced
product wastage.
Dynamic Pricing
Retailers and the consumer goods industry highly price sensitive. Therefore, it is significant for retailers and consumer goods
companies to get their pricing right amid growing competition. Considering what-if analysis, they can easily evaluate the
optimum product segment pricing and predict the pricing impacts for that product segment.
For instance, the retailers and consumer goods companies can check the increasing product discount impact by 10% on its sales
across different locations. The next-gen technologies adoption can also compare pricing and discover what best combination
works best for them.
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7. Conclusion
The research and quantitative valuation underpin that there is rapid growth in next-gen technologies consumption across
retailers and the consumer goods industry from the next decade due to pandemic situations.
Consumers will be central to shaping the future direction of the industry. As their expectations around cost, choice, convenience,
control, and experience continue to climb, they will challenge the industry to keep up. Simultaneously, new and disruptive
technologies will fundamentally impact the end-to-end industry value chain, benefitting both the industry and consumers.
In an increasingly competitive environment, the use of next-gen technologies will be real. It will introduce the matter of survival
for retailers and brands, which are increasingly willing to invest more in next-gen technologies in the retailers and consumer
goods industry.

8. How We Are :-
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including market & competitive intelligence, management & strategy
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house expertise and continuous engagement with industry thought
leaders in the business ecosystem.
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