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Content Calendar.docx

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Content Calendar.docx

  1. 1. Month Platform Content Title Content Type CTA KPI July 1 Twitter Happy Canada day to our friends up north! What better way to celebrate than with a bag of Sunchips, eh? Image Celebrate with a bag of Sunchips Incre share 2 FB Introducing “Sunchips Goes Green”: a weekly video with tips and tricks to help you be more eco-friendly! Tune in on our website or on our YouTube page! Gated asset Tune in Video likes, comm 3 FB Stock up for your 4th of July BBQ with 50%off all Sunchips products! Sales promotion Stock up (on Sunchips) Sales 4 Insta Happy 4th of July! Show us what you pair with Sunchipsat your BBQ using #Sunchips4th # engagement Post photo with # # 5 FB We had so much fun yesterday that we are extending our 4th of July 50% off sale! Take advantage while you still can! Sales promotion Take advantage while you still can Sales 6 Twitter If your summer were a Sunchips flavor, which flavor would it be? Text Only Which one would it be? Resp quot 7 FB In honor of #NationalChocolateDay we want to know: would chocolate Sunchips be an “oh yeah” or an “oh no? Vote below! Poll Vote Below Vote poll, share 8 Insta Need something to snack on while you watch #ThorLoveAndThunder? Reach for a bag of Sunchips to bring some thunder of your own! Image Reach for a bag of Sunchips Sales 9 YouTube Now on “Sunchips Goes Green” we go over sustainable alternatives to your daily commute. Tune in on our website or on our YouTube page! Video Tune in Video likes, comm 10 FB Check out the Sunchips website at www.sunchips.com to get 25% off of your next purchase! Sales promotion Check out the Sunchips website Incre webs incre 11 Insta Are you feeling the sun from the dog days of summer? Take the heat up a notch with Spicy Chili Lime Sunchips! Image Take the heat up a notch (with Sunchips) Likes comm 12 FB 5 delicious Sunchip Recipes to try this summer Image Try (the Sunchips recipe) this summer Likes comm 13 Tik-Tok For our inauguralpost on Tik-Tok we’re starting the #SunchipsChallenge. Post your favorite way to eat Sunchips and we’ll repost our favorites! Video Post your favorite way to eat Sunchips Video the # 14 FB If you’re at Rockfest Wisconsin this year then stop by the Sunchips booth to play games, win prizes, and take pictures in our photobooth! #SunchipsRock Image Stop by the Sunchips booth Pictu at th phot 15 Twitter Prepare for tomorrow’s episode of “Sunchips Goes Green” with 25% off of your next Sunchips purchase when you use promo code GOINGGREEN Sales promotion Use promo code Prom usag 16 YouTube On this episode of “Sunchips Goes Green” we show you some apartment composting life hacks! Tune in on our website or on our YouTube page! Video Tune in Video likes, comm 17 FB It’s World Emoji Day! Comment below which emojis you’d use to describe Sunchips. Image Comment below Com likes, 18 YouTube Make your own home cleaning products with vinegar, baking soda and lemon on this week’s “Sunchips Goes Green . Tune in on our website or on our YouTube page! Video Tune in Video likes, comm 19 FB Describe your mood today as a flavor of Sunchips in the comments below. Text only Describe your mood in the comments below Com 20 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 21 Twitter Hey Sunchips fans! Click the link to receive 25% off of your next Sunchips purchase! Sales promotion Click the link Click link, incre 22 FB We want to see which flavor of Sunchips you are enjoying on this fine Friday. Reply with a picture of you and your sunchips! Text only Reply with a picture Pictu 23 Insta Introducing our new series #FlavorPhotoshoot. We take pictures you take that make your Sunchips look good. Submit your pictures on our website www.sunchips.com Image Submit your pictures Subm pictu 24 Twitter Me when I see chip brands that use artificial flavors  Me when I see Sunchips  Meme - Likes retwe
  2. 2. 25 YouTube This week on “Sunchips Goes Green” we go over easy at home gardening options! Tune in on our website or on our YouTube page! video Tune in Video likes, comm 26 FB Every day is a Sunchips day. Find out for yourself today! Text only Find out for yourself Sales 27 FB Part of being sustainable is learning about how to be more sustainable. Comment ways you go green below! Text only Comment below comm 28 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 29 Twitter What is the best lunchtime-Sunchips combo? Text only Resp twee 30 Insta Who can say no to a good sale? Use promo code Sunchips1 to get 25% off of your next Sunchips purchase! Sales promotion Use promo code Sunchips1 Sales 31 FB Think back on this month and ask yourself: “Did I eat enough Sunchips?” Text only Think back on this month Likes comm August 1 FB August is national picnic month!, and no picnic is complete without Sunchips! Where is your favorite place to have a picnic? Answer in the comments below for a chance to win a free bag of the flavor of your choice! image Comment below Com likes, 2 Twitter Start off a new month with a new bag of Sunchips! Use promo code EverythingNew to get 25% off of your next Sunchips purchase! Text only Start off a new month (with Sunchips), use promo code Sales 3 FB Vote on your favorite Sunchips flavor as they matchup head to head every week! #FlavorWars Poll Vote Num votes 4 YouTube This week on “Sunchips Goes Green” we give you 5 tips on how to reduce your energy consumption at home! Tune in on our website or on our YouTube page Video Tune in Video 5 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 6 YouTube This week on “Sunchips Goes Green” we reveal the secrets on how to limit your water usage at home. Tune in on our website or on our YouTube page! Video Tune in Video 7 Twitter Nothing says national friendship day like a bag of crunchy deliciousness. Celebrate accordingly by sharing a bag of Sunchips. Text only Celebrate accordingly Likes 8 Insta On this edition of #FlavorPhotoshoot we show off your harvest cheddar pictures. To get your picture in the next set, submit your pictures on our website www.sunchips.com Image Submit your pictures Subm pictu 9 Tik-Tok Tell us you’re a Sunchips fan without telling us youre a Sunchips fan. We’ll go first… Video/Meme Tell us you’re a Sunchips fan Video respo 10 FB This week in #FlavorWars Garden Salsa v.s. Cheddar. Vote for your favorite below! Poll Vote for your favorite below! Num votes 11 Insta Who’s Hungry? Use promo code ImHungry to get 25% off of your next Sunchips purchase Image Use promo code Sales 12 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 13 Twitter We hope everyone enjoys their Saturday! The best way to have a good Saturday is with a bag of your favorite flavor of Sunchips. Text Only - Sales 14 YouTube On this episode of “Sunchips Goes Green” we show you how meal planning not only saves you money, but also saves the planet! Tune in on our website or on our YouTube page! Video Tune in Video 15 Twitter Mondays without Sunchips:  Mondays with Sunchips  Meme N/A Likes retwe
  3. 3. 16 Twitter Anyone feeling a BOGO deal? For a limited time, Buy 1 bag of Sunchips and get 50% off of your next Sunchips purchase! Text only Buy one bag of Sunchips and get 50% off your next purchase Sales 17 FB Our next matchup in #FlavorWars: Original v.s. French Onion. Vote for your favorite below! Poll Vote for your favorite below! Num votes 18 Twitter Eating Sunchips: Divine The smell, the crunch, the flavor Nothing can top it #NationalBadPoetryDay # engagement N/A Resp using likes 19 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 20 FB Who wants some free Sunchips? Commennt your name and email address below, and we’ll pick 5 winners to receive a free bag of Sunchips in the flavor of their choice o Image Comment your name and email address Com 21 YouTube On today’s episode of “Sunchips Goes Green” we show you the many benefits of working towards a paperless lifestyle. Tune in on our website or on our YouTube page! Video Tune in Video 22 Twitter Its Monday, and if you’re in need of a mid-day pick me up then why not pick up a bag of Sunchips? Text only Why not pick up a bag of Sunchips Sales 23 Insta On this edition of #FlavorPhotoshoot we show off your garden salsa pictures. To get your picture in the next set,submit your pictures on our website www.sunchips.com Image Submit your pictures Subm pictu 24 FB Our next matchup in #FlavorWars: Jalapeño Jack v.s. Chili Lime. Vote for your favorite below! Poll Vote for your favorite below! Num votes 25 Insta On this day in 1916, the National Parks service was founded. Stay green by watching “Sunchips Goes Green” to help keep our national parks looking good! Image Stay green Incre YouT 26 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 27 Twitter Eat some Sunchips today, just because! #JustBecauseDay # engagement East some Sunchips today Sales 28 YouTube In this edition of “Sunchips Goes Green” we go through how to properly sort your recyclables. Tune in on our website or on our YouTube page! Video Tune in Video 29 Insta Friday night calls for a party! Stock up on Sunchips to take your party to the next level! Image Stock up on Sunchips Sales 30 FB We’re giving away 10 bags of free Sunchips! Send us your name and email address for a chance to win Text only Send us your name and email address Nam emai 31 Insta It’s National Eat Outside Day! Post a picture of you eating Sunchips outside with #SunchipsOutside for a chance to win a free bag of the flavor of your choice! #engagement Post a picture with # Pictu using September 1 FB Our next matchup in #FlavorWars: Sweet and Spicy BBQ v.s. Farmhouse Ranch. Vote for your favorite below! Poll Vote for your favorite below! Num votes 2 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 3 Twitter Kick off your Labor Day weekend with BOGO 50% off on all Sunchips products with promo code SeptemberOfSavings! Sales Promotion Kick off your Labor Day weeken (with Sunchips) Sales 4 YouTube This week on “Sunchips Goes Green” we go over easy at home gardening options! Tune in on our website or on our YouTube page! Video Tune in Video 5 FB If you made a home garden after watching “Sunchips Goes Green” then comment a picture of it below and we’ll post our favorites on our Instagram! Text only Comment a picture below Pictu comm 6 Insta On this edition of #FlavorPhotoshoot we show off your original pictures. To get your picture in the next set,submit your pictures on our website www.sunchips.com Image Submit your pictures Subm pictu 7 FB Come back tomorrow to vote int the winners bracket of #Flavor wars! Text only Come back tomorrow More tomo
  4. 4. 8 FB Starting off the winners bracket of #FlavorWars we have Original v.s Garden Salsa. Vote for your favorite below! Poll Vote for your favorite below! Num votes 9 All This week kicks off our School Waste Sweepstakes! Select schools across the country competeto see who can reduce their waste the most for a cash prize! Visit our website for more details. Content Pillar Visit our website Scho partic 10 FB Its national swap ideas day! Our idea is that you should get some Sunchips. What’s yours? Comment below. Text only What’s yours? Comment below! Com 11 YouTube On today’s episode of “Sun Chips Goes Green” we show you natural fertilizers to use in your garden! Tune in on our website or on our YouTube page! Video Tune in Video 12 FB Videogames and Sunchips go hand in hand. Celebrate national videogames with your favorite flavor of Sunchips! Image Celebrate national videogames day (with Sunchips) Sales 13 Twitter 25% off of Sunchips products? That’s basically free money! Use promo code SeptemberOfSavings to get 25% off of your next Sunchips purchase Text only Use promo code SeptemberOfSavings Sales 14 FB NFL Sundays are back! Be ready for kickoff with some Sunchips to snack on during the game! Image Be ready for kickoff with Sunchips Sales 15 FB Continuing with the winners bracket of #FlavorWars, Chlli Lime faces off against Farmhouse Ranch. Vote for your favorite below! Poll Vote for your favorite below! Num votes 16 Tik-tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 17 FB Happy hump day everyone! How do you get over the mid-week slump? Text only How do you… Com 18 YouTube Now on “Sunchips Goes Green” we go over ways to stay sustainable in the workplace. Tune in on our website or on our YouTube page! Video Tune in Video 19 Insta Arrgh Matey! inding the right snack shouldn’t feel like looking for buried treasure. Just reach for a bag of Sunchips #TalkLikeAPirateDay Image Reach for a bag of Sunchips Likes comm 20 FB We’re feeling generous today, Use promo code SeptemberOfSavings to get 25% off of your next Sunchips purchase Text Only Use promo code SeptemberOfSavings Sales 21 Twitter Happy International Day of Peace! Nothing makes us feel more peaceful than opening a fresh bag of Sunchips. How do you stay peaceful? Text only How do you stay peaceful? Repli 22 FB This week in the thrilling finale of #FlavorWars, Chili Lime and Garden Salsa battle for the title of #FlavorWarChampion. Vote for your favorite below! Poll Vote for your favorite below! Num votes 23 Tik-tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the # 24 Insta On this edition of #FlavorPhotoshoot we show off your chili lime pictures. To get your picture in the next set,submit your pictures on our website www.sunchips.com Image Submit your pictures Subm pictu 25 YouTube On today’s episode of “Sunchips Goes Green” we show you how to make your own daily face wash. Tune in on our website or on our YouTube page! Video Tune in Video 26 FB Reminding everyone to stay green this week. Lets work together to make the world a better place! If you want tips and tricks to staying green, check out our video series “Sunchips Goes Green” Image Check out our video series Video 27 Twitter Want 25% off of your next Sunchips purchase? Use promo code SeptemberOfSavings to rake in the savings! Text Only Use promo code SeptemberOfSavings Sales 28 FB Who will be the winner of the coveted title of #FlavorWarChampion? Come back tomorrow to see the official results! Image Come back tomorrow to see the official results! # use 29 FB Congratulations to our #FlavorWarChampion Garden Salsa! Poll Vote for your favorite below! Num votes 30 Tik-tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik- Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a chance to be one of next week’s winners! Video Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips Video the #

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