Content, content, content. All you ever hear these days is “build it and they will come”. But what content should you be sharing that will attract and engage talented people, leading to the creation of a superior talent community? Furthermore, how can you gain the buy-in from your Marketing Team & Senior Management that is needed to truly support your effort?
In this webcast, Katrina Collier will share 10 ideas for quickly creating and sharing valuable content that will attract new candidates, showcase your people and employer brand, and keep your fans (talent pool) engaged.
To round it off, you’ll also hear five tips for gaining the buy-in of your marketers and senior managers.
Katrina Collier is a Speaker, Trainer and Writer on the use of Social Media in Recruitment and Job Search. Using her extensive industry experience, she shows companies how to use many sites, including LinkedIn, Google+, Facebook, Twitter and more, to recruit the people they need directly online. Katrina regularly speaks at industry events including at the Social Media in Recruitment and Recruiting Through Social Media conferences; she writes social recruiting articles for Jobsite, The Work4 Blog, Computer Weekly, HR Zone and her own blog; and she volunteers as a Business Expert at Working Knowledge, bridging the gap between education and the workplace.
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Jump Starting Your Talent Communities with Great Content
1. How to Jumpstart Your Talent
Communities with Great Content
and Internal Support!
Presented by Katrina Collier
For Talent Management Alliance
2. And the funny accent…
I’m an Aussie Brit living in London UK
An Independent Voice
on Social Recruiting
Since 2009
@WinningImpress
3. “Welcome to the Age of Influence, where
anyone can build an audience and effect
change, advocate brands, build
relationships and make a difference.”
– Ted Rubin
4. Global population:
§ 35% are online
§ 26% are on social
§ 93% are on mobile
Social Recruiting… Social Sourcing
Job Distribution
Employer Branding
11. Instagram has 150m users & is
the fastest growing social site
globally!
Instagram
12. § Include hashtags
§ Be human or even humorous
§ Check back for likes & comments
§ Share to multiple channels
TIP: Ensure that your Instagram
picture shows as an image on Twitter,
create an IFTTT recipe.
More
info:
h+p://www.winningimpression.com/blog/2013/11/instagram-‐i=+-‐twi+er-‐job-‐post-‐success/
18. Use eye grabbing cover pages
Embed video
é Fill out details è
Source: http://www.slideshare.net/WinningImpression/youre-still-only-recruiting-on-linkedin-why
http://www.slideshare.net/work4/social-recruiting-answer-the-call-of-mobile-recruiting-28854751
19. Vine & Instagram Video
Source: http://instagram.com/p/cW6nQ-Gwey/
https://vine.co/v/h0Liq6YlWF6
24. Podcasts
TIP: Take existing YouTube videos,
convert it at youtube-mp3.org, clean it
up at auphonic.com = podcast created
fast!
Source: https://soundcloud.com/katrina-collier
35. “Your Marketers should know your industry,
seek their help to segment. And they love
stats, engage them further by asking for
split-testing and track the results.”
- Gitta Blatt
A
B
36. Katrina Collier
Speaker, Trainer & Writer
Social Media in Recruitment & Job Search
Email: info@winningimpression.com
Blog: WinningImpression.com/blog
Twitter: twitter.com/WinningImpress
LinkedIn: linkedin.com/in/katrinacollier
Google+: plus.google.com/+KatrinaCollier
Tumblr: winningimpression.tumblr.com
Thank you!