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Top 15 Mobile Marketing Insights For Retailers In 2012

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Top 15 Mobile Marketing Insights For Retailers In 2012

  1. 1. TOP 15 MOBILE MARKETING INSIGHTS FOR RETAILERS IN 2012 www.migcan.com mobile@migcan.com
  2. 2. 1. The mobile market is huge and still growing rapidly 1.3bn currently being spent via mobile commerce In 2012 163% increase in smartphone users Smartphone sales will accessing retail sites since May overtake PC sales 2010 Source: Google loves mobile conference 2011 www.migcan.com mobile@migcan.com
  3. 3. 2. mCommerce is already an incredible channel for revenue made $2 billion during 2010. This was nearly triple the revenue seen in 2009. In 2011, eBay is expecting to generate about $5 billion in revenue. 45,000,000 = the number of times eBay apps have been downloaded 400,000 = the number of new eBay listings added by mobile per week (May 2011) 2,000 = the number of cars sold on the basic iPhone app each week 1 = the number of items bought by mobile each second in US and in UK www.migcan.com mobile@migcan.com
  4. 4. 3. In just 18 months, Android have swallowed the smartphone market Don’t ignore the longtail! Android has come from nowhere to become the dominant smartphone OS powering just under half of all smartphones sold in the UK – and half the people owning a mobile phone in the UK have a smartphone. Don’t think an iPhone app will cover your mobile strategy. Cater for all handsets and devices. Mobile web optimises natural browsing and search habits to get any and all users on to your site across all smartphones and feature phones. In addition, 63% of people prefer purchasing on a mobile site over an app… The Guardian, November 2011 Adobe Mobile Experience Survey, 2011; eMarketer, 2011 www.migcan.com mobile@migcan.com
  5. 5. 4. Best practices for mobile sites • Keep it quick • Make it easy to convert • Simplify navigation • Make it local • Be thumb friendly • Make it seamless • Design for visibility • Use mobile site redirects • Make it accessible • Learn, listen & iterate www.migcan.com mobile@migcan.com
  6. 6. 5. A bad mobile experience will cost you customers. • 57% would not recommend a business with a bad mobile site • 40% have turned to a competitor’s site after a bad mobile experience • 23% of adults have cursed at their mobile when a site didn’t work properly Sources: Compuware, "What Users Want from Mobile," 2011 www.migcan.com mobile@migcan.com
  7. 7. 6. Your mobile internet should be future- proofed against the next generation of mobiles A dynamic mobile web platform (like mVoy Publish) will render the mobile experience to a user’s device accommodating any screen size within existing and next generation handsets. www.migcan.com mobile@migcan.com
  8. 8. 7. Multi-channel delivers combined ROI Multi-channel approach MIG work with New Look across the entire mobile marketing mix including a mCommerce site, a transactional iPhone app, mobile strategy and supporting SMS mobile marketing campaigns Results In the first 3 months their mCommerce site delivered: • An increase in mobile sales of over 500% • An increase in orders of over 60% • An increase in revenue of over 45% • The new iPhone app has had over 200,000 downloads in just 1 month. www.migcan.com mobile@migcan.com
  9. 9. 8. In Store mobile – channel threading Smartphone users are already using mobile to help with shopping www.migcan.com mobile@migcan.com
  10. 10. 9. 2012 hot topics & areas for innovation • Mobile web / direct integration / Conversion • In store mobile / Customer interaction • Search / local search / Customer acquisition • SMS marketing / Events & promotion • Mobile CRM & marcomms/ Customer dialogue • Mobile Advertising / Customer acquisition • NFC / Mobile payments / Mobile promotion www.migcan.com mobile@migcan.com
  11. 11. 10. Mobile search is KEY 1 51% of mobile browsers use search Mobile search has increased 500% in 2 years 2 3 PPC campaigns offer better value than desktop 4 Location targeting can be more precise on mobile www.migcan.com mobile@migcan.com
  12. 12. 11. Don’t disregard SMS • 77% of the world’s population own a mobile • 98% of SMS messages are opened • 83% of SMS messages are opened within 3 minutes • Between 10%-20% of marketing emails are opened • MIG SMS clients have seen up to 45% campaign response rates • SMS has a higher direct response rate than telemarketing, email and direct mail SMS doesn't’ have to just be about promotions. Make an impact by using SMS for package delivery notifications, customer profiling, reverse auctions, cross selling and more. There is no other technology or delivery method that is more personal, timely and immediate – making SMS a no brainer for delivering Retail marketing campaigns www.migcan.com mobile@migcan.com
  13. 13. 12. Integrating FUN into your mobile strategy will drive engagement McDonalds Pick N Play used a mobile web URL and HTML to allow members of the public to control a game of ‘Pong’ on an interactive billboard to win coupons www.migcan.com mobile@migcan.com
  14. 14. 13. NFC mobile payments are arriving in 2012 The next 18 months will see NFC launch in up to 20 countries and reach £40 billion within two years By the end of 2014 it is estimated that 490 million people will be making mobile payments. Two of the above are going to disappear. NFC isn’t limited to smartphones - BMW, Barclaycard and more have invested heavily. www.migcan.com mobile@migcan.com
  15. 15. 14. NFC smart posters will transform traditional advertising We live in a world in which soon NFC Smart Phones linked to NFC Smart Posters will change the way we access marketing messages and interact with Brands. Loyalty services including discount coupons and promotional vouchers delivered to an NFC Smart Phone from an NFC Smart Poster offer the possibility of overcoming the limitations and challenges of marketing traditional loyalty programs. www.migcan.com mobile@migcan.com
  16. 16. 15. UK retail mCommerce trends • 41% of UK subscribers now have a smartphone • 66% of UK smartphone owners use their mobile to browse products and services (30% weekly) • 50% of UK smartphone owners have shopped on their mobile (11% weekly) • Less than 10% of UK Retail websites are optimised for mobile Source: IMRG June 2011 www.migcan.com mobile@migcan.com
  17. 17. Thinking about your next steps in mobile? • Learn from existing adopters • Get good advice • Plan for delivery • Choose an expert partner that will develop a mobile strategy with you and execute against it • Develop your own mobile intelligence • Build a long term partnership with all stake holders To learn more about mobile marketing or to speak to one of our friendly experts, please email mobile@migcan.com or call +44 (0)207 921 5599 www.migcan.com mobile@migcan.com

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