Need some last minute Twitter tips?
You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched in Twitterland. So why aren’t your messages getting the results you need?
Here are 12 days of Twitter tips to give your holiday marketing the boost it deserves.
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5. ● Show your message visually, to
increase engagement
● Use images or vine videos for
lifestyle, fun, quotes and even
products
● Tweet customer images (get UGC
via photo contests)
11. ● Make your prize holiday related gift cards encourage immediate
sales
● Host your contest on a landing
page, or via your Twitter
● Run multiple contests with many
winners
14. ● Show your brand cares by holiday
giving
● Choose a charity that fits with your
business goals (i.e. local, kids,
global, etc)
● Tweet about it to encourage
customers to support with you
17. ● Solve customer problems with
lifestyle tips - like recipes, relaxing,
and fashion
● For recipes: Tweet links to great
party appetizer, baking and
holiday dinner recipes (on your
site or others)
● Include an image of your tips, too
20. ● Use popular holiday hashtags like:
#giftideas #lastminutedeals
#stockingstuffers
● Connect with like-minded people use hashtags your followers use
● Use product, campaign and
trending hashtags
23. ● Get your @mentions seen by all
your followers - don’t start it with
@mention
● Use “.” in front of your @mention
to get it shared
● Put “the” “tx” “RT” etc. in front of
your initial @mention
26. ● Write your tweets with “you” “me”
and “us”
● Tweet photos of your busy,
friendly staff - to show you’re
human (hey, if Android can do it you can too!)
● Include behind the scenes looks at
events you’re hosting - online or off
29. ● Use Promoted Tweets to get your
posts seen by your followers and
more
● Target your competition, like the
Gap did here with H&M
● Promote your most engaging
posts, like cool vine videos
32. ● Holiday shopping can be stressful make it easy for customers to get
your help
● Design a Twitter background with
your business contact info
● Include store locations, hours, and
other common queries
35. ● Make your RT tweet an interactive
question or consumer choice
● Use RT asks in your holiday
coupon and contest campaigns
● Spell out “retweet”, to get 23x’s
more engagement
38. ● Use visually appealing images of
your product
● Think about lifestyle in product
tweets - how will your goods solve
customer problems
● Include a link directly to your
ecommerce landing page
40. Thank you for viewing!
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