12 Tips for Holiday Tweeting
Last minute Twitter boosts

1
Images
& Vine

● Show your message visually,
to increase engagement ● Use images or vine videos for lifestyle, fun, quotes and even products ● Tweet customer images (get UGC via photo contests)

2
Discounts &
Coupons

● People love holiday discounts
● Set up coupons on your landing pages, or via your Twitter ● Make your coupons mobile enabled

3
Contests

● Make your prize holiday
related gift cards encourage immediate sales ● Host your contest on a landing page, or via your Twitter ● Run multiple contests with many winners

4
Add Some
Goodwill

● Show your brand cares
by holiday giving ● Choose a charity that fits with your business goals (i.e. local, kids, global, etc) ● Tweet about it to encourage customers to support with you

5
Holiday
Lifestyle Tips

● Solve customer problems with
lifestyle tips - like recipes, relaxing, and fashion ● For recipes: Tweet links to great party appetizer, baking and holiday dinner recipes (on your site or others) ● Include an image of your tips, too

6
Seasonal
Hashtags

● Use popular holiday hashtags
like: #giftideas #lastminutedeals #stockingstuffers ● Connect with like-minded people use hashtags your followers use ● Use product, campaign and trending hashtags

7
Share your
@mentions

● Get your @mentions seen
by all your followers - don’t start it with @mention ● Use “.” in front of your @mention to get it shared ● Put “the” “tx” “RT” etc. in front of your initial @mention

8
Personalize
your Tweets

● Write your tweets with
“you” “me” and “us” ● Tweet photos of your busy, friendly staff - to show you’re human (hey, if Android can do it you can too!) ● Include behind the scenes looks at events you’re hosting - online or off

9
Twitter Ads

● Use Promoted Tweets to
get your posts seen by your followers and more ● Target your competition, like the Gap did here with H&M ● Promote your most engaging posts, like cool vine videos

10
Contact Info

● Holiday shopping can be
stressful make it easy for customers to get your help ● Design a Twitter background with your business contact info ● Include store locations, hours, and other common queries

11
Ask for a RT

● Make your RT tweet
an interactive question or consumer choice ● Use RT asks in your holiday coupon and contest campaigns ● Spell out “retweet”, to get 23x’s more engagement

12
Show your
Product

● Use visually appealing images
of your product ● Think about lifestyle in product tweets - how will your goods solve customer problems ● Include a link directly to your ecommerce landing page

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