2015: The True Year
of Mobile
An Analysis of Salesforce’s State of Marketing
Industry Report: 2015
Salesforce’s 2015 State of Marketing
Industry Report...
asked 5,000 global marketers questions
about their business priori...
After 3 predicted “years of mobile,” 2015 will put an end
to the hype and mobile will finally pull through.
Mobile in the ...
Crafting the Customer Journey
Technologies rated as most critical and important to the customer
journey:
Mobile applicatio...
72% of US online adults send or receive
personal emails via smartphone at least
weekly,
and...
A mobile responsive email d...
9countries will surpass 50%mobile penetration in 2015.
Email on Mobile
Email on Mobile
Looking at usage rates of email marketing campaigns and their effectiveness,
marketers rank mobile opt-ins...
33% of marketers said their emails are read on a mobile device at least 50%
of the time. Last year the number of marketers...
Email on Mobile: Responsive Design
Between 2014 and 2015, frequent use of mobile-responsive emails jumped
from 35% to 48%....
46% of marketers are using some
form of mobile marketing (SMS, push
notifications, mobile apps, or location-
based functio...
What is the return of mobile marketing? 90% of marketers are currently
producing ROI from mobile directly or indirectly, o...
But is mobile making a big impact on business’ performance?
The True Year of Mobile
Our business' primary revenue source i...
Which which metrics do marketers measure their mobile marketing success?
The True Year of Mobile
43%
39%
37% 35% 35% 35%
2...
Mobile Integration
2014 2015
49%
68%
40%
11%
28%
4%
Yes No Don’t Know
Very effective/ effective
Somewhat effective
Not ver...
Mobile Integration
Have you integrated mobile marketing into your overall marketing strategy?
B2B vs B2C
B2B B2C
53%
77%
4...
But what percent of ecommerce sales are
actually completed on mobile?
In 2015 mobile spending will be $298
billion, repres...
● https://www.internetretailer.com
● https://www.salesforce.com
Sources
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2015: The True Year of Mobile

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The results are in. Salesforce asked 5,000 global marketers questions about their business priorities, projected spend, and the state of their marketing strategy...and the numbers don't disappoint.

71% of marketers now believe mobile marketing is core to their business, and marketers ranked mobile applications as the technology most critical to the customer journey.

2015 will be the true year of mobile. Read on to find out why!

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2015: The True Year of Mobile

  1. 2015: The True Year of Mobile An Analysis of Salesforce’s State of Marketing Industry Report: 2015
  2. Salesforce’s 2015 State of Marketing Industry Report... asked 5,000 global marketers questions about their business priorities, projected spend, and the state of their marketing strategy. This presentation dives into their answers regarding mobile marketing.
  3. After 3 predicted “years of mobile,” 2015 will put an end to the hype and mobile will finally pull through. Mobile in the Marketing World 71%of marketers now believe mobile marketing is core to their business. 68%of marketers have integrated mobile marketing into their overall marketing strategy.
  4. Crafting the Customer Journey Technologies rated as most critical and important to the customer journey: Mobile applications Marketing analytics Customer relationship management (CRM) tools #1 #2 #3
  5. 72% of US online adults send or receive personal emails via smartphone at least weekly, and... A mobile responsive email design can lead to a 130%increase in clicks. Email on Mobile: Responsive Design
  6. 9countries will surpass 50%mobile penetration in 2015. Email on Mobile
  7. Email on Mobile Looking at usage rates of email marketing campaigns and their effectiveness, marketers rank mobile opt-ins as the most effective, with 54%rating them as very effective or effective, 27%view them as somewhat effective. Only 17% view them as not very effective (2% don’t know). 54% very effective or effective 27% somewhat effective 17% not very effective
  8. 33% of marketers said their emails are read on a mobile device at least 50% of the time. Last year the number of marketers was 24%. Email on Mobile: Responsive Design 2014 2015 24% 33%
  9. Email on Mobile: Responsive Design Between 2014 and 2015, frequent use of mobile-responsive emails jumped from 35% to 48%. Sending people from those mobile-responsive emails to a mobile-responsive landing page jumped from 40% to 46%. 35% 48% 6%
  10. 46% of marketers are using some form of mobile marketing (SMS, push notifications, mobile apps, or location- based functionality) up from 23% in 2014. The True Year of Mobile 2014 2015 23% 46% 58%of marketers have a dedicated team to manage their company’s mobile marketing program, up from 35%in 2014. 2014 2015 35% 58%
  11. What is the return of mobile marketing? 90% of marketers are currently producing ROI from mobile directly or indirectly, or will in the near future. The True Year of Mobile 10% 26% 33% 31% 90% Directly produces some-significant ROI Will eventually produce ROI Indirectly produces ROI Not likely to produce Roi /unsure
  12. But is mobile making a big impact on business’ performance? The True Year of Mobile Our business' primary revenue source is linked to mobile marketing Mobile marketing indirectly impacts our business performance Mobile marketing is a critical enabler of our products and services 2015 2014 15% 70% 15% 14% 57% 29%
  13. Which which metrics do marketers measure their mobile marketing success? The True Year of Mobile 43% 39% 37% 35% 35% 35% 28% 28% Mobile website or app traffic Conversion Rate Lead Generation # of Phone interactions Overall Brand Awareness Revenue from mobile transactions Mobile App Ratings # of SMS/ Push Notification Opt-Ins
  14. Mobile Integration 2014 2015 49% 68% 40% 11% 28% 4% Yes No Don’t Know Very effective/ effective Somewhat effective Not very effective/not at all 61% 32% 6% Have you integrated mobile marketing into your overall marketing strategy? How effective is your mobile marketing integration?
  15. Mobile Integration Have you integrated mobile marketing into your overall marketing strategy? B2B vs B2C B2B B2C 53% 77% 41% 6% 21% Yes No Don’t Know 3%
  16. But what percent of ecommerce sales are actually completed on mobile? In 2015 mobile spending will be $298 billion, representing 34%of ecommerce sales. Mobile Integration
  17. ● https://www.internetretailer.com ● https://www.salesforce.com Sources
  18. Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing Needs create landing pages, contests, pop-ups, online ads & email automation campaigns Check out blog.wishpond.com for more!

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