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2015: The True Year
of Mobile
An Analysis of Salesforce’s State of Marketing
Industry Report: 2015
Salesforce’s 2015 State of Marketing
Industry Report...
asked 5,000 global marketers questions
about their business priori...
After 3 predicted “years of mobile,” 2015 will put an end
to the hype and mobile will finally pull through.
Mobile in the ...
Crafting the Customer Journey
Technologies rated as most critical and important to the customer
journey:
Mobile applicatio...
72% of US online adults send or receive
personal emails via smartphone at least
weekly,
and...
A mobile responsive email d...
9countries will surpass 50%mobile penetration in 2015.
Email on Mobile
Email on Mobile
Looking at usage rates of email marketing campaigns and their effectiveness,
marketers rank mobile opt-ins...
33% of marketers said their emails are read on a mobile device at least 50%
of the time. Last year the number of marketers...
Email on Mobile: Responsive Design
Between 2014 and 2015, frequent use of mobile-responsive emails jumped
from 35% to 48%....
46% of marketers are using some
form of mobile marketing (SMS, push
notifications, mobile apps, or location-
based functio...
What is the return of mobile marketing? 90% of marketers are currently
producing ROI from mobile directly or indirectly, o...
But is mobile making a big impact on business’ performance?
The True Year of Mobile
Our business' primary revenue source i...
Which which metrics do marketers measure their mobile marketing success?
The True Year of Mobile
43%
39%
37% 35% 35% 35%
2...
Mobile Integration
2014 2015
49%
68%
40%
11%
28%
4%
Yes No Don’t Know
Very effective/ effective
Somewhat effective
Not ver...
Mobile Integration
Have you integrated mobile marketing into your overall marketing strategy?
B2B vs B2C
B2B B2C
53%
77%
4...
But what percent of ecommerce sales are
actually completed on mobile?
In 2015 mobile spending will be $298
billion, repres...
● https://www.internetretailer.com
● https://www.salesforce.com
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Mobile Integration Have you integrated 2015: The True Year of Mobile

Mobile Integration
Have you integrated mobile marketing into your overall marketing strategy?
B2B vs B2C
B2B B2C
53%
77%
41%
6%
21%
Yes No Don’t Know
3%

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Mobile Integration Have you integrated mobile marketing into your overall marketing strategy? B2B vs B2C B2B B2C 53% 77% 41% 6% 21% Yes No Don’t Know 3%

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