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500px is an online photo community where both aspiring andprofessional photographers can browse, share, buy and sell photos.
Table of Contents 1 Listens to precisely what the audience requires 2 Creates an atmosphere with their blog posts. The design of the blog fits seamlessly with the style of 3 their website & target market Informs their audience of current events,4 holidays and trends Shares exclusive information, intriguing contests and content to5 assist their users in becoming the best photographers
Listens to precisely what the1 audience requires
Listens to precisely what the audiencerequires Who is their target market? Avid photographers that keep up with the industry and tech changes. What does 500px implement that contributes to what their audience wants? ● 500px communicates in the same “photo language” of their audience ● Listens to the input provided by their users ● Sets high standards and feature only the best of the best photographs on their blog
What can businesses learn fromthis? Listening to your customers and clients is just as 1 important as communicating with them 2 What your audience is saying will help you determine their wants and needs High-quality content is essential for building an audience. 3 Spend time on your posts to make sure they meet not only your standards but your audiences as well 4 Pay attention to the tone of your voice. Is it similar to your customers/clients? Is it approachable?
Creates an atmosphere with their blogposts ● Telling stories about 500px users creates a very personal feeling ● Paired with the amazing photographs, it’s a story that evokes emotions ● Their photos are visually pleasing and instantly captivating
What can businesses learn fromthis? Create personal connections with your readers by 1 telling a story with your posts. Tapping into their emotions will create trust. Focus on topics related to your industry that you know well. 2 This will ensure quality and passion in your posts. Post features of clients, give them incentives to visit your blog 3 and participate in your community.
The design of the blog fits4 seamlessly with their website & target market
The design of the blog fits seamlessly withtheir website & target market ● Elegant design shows its a community for elegant photos ● Its perfectly simplistic focusing on high quality images ● The images are presented large and easy to see, which means less effort on the readers part ● Consistency: the same theme as the website
What can businesses learn fromthis? Presenting a cohesive and put together blog is 1 important if you plan on providing value to readers Going to your blog could be a leads first impression of 2 your company. Do you want to risk it being cluttered or dull? The less effort involved in navigating to your content, the 3 more likely consumers are to read it
Informs their audience of4 current events, holidays and trends
Informs their audience of currentevents, holidays and trends Why is it important to Celebrating Valentines Day with a keep up-to-date? giveaway creates a positive feeling about the occasion regardless of how the person ● By keeping them up- feels about it. to-date, youll be kept up to date ● Connects peoples favorite holidays and events to your business ● Helps build your "expert status" as a company
What can businesses learn fromthis? Gives them a reason to visit your blog and helps them 1 gain respect and trust for your business The knowledge you pass onto your consumers will be 2 appreciated and the word of mouth of your business will grow Building your expert status via trends and knowledge will 3 make your name more reputable
Shares exclusive content and4 contests to assist their users in becoming the best photographers
Shares exclusive content and contests toassist their users in becoming the bestphotographers ● Variety in content and contests ● Fresh faces and new ideas ● Educating the on their passions ● Exciting contests for a variety of prizes such as free membership and spotlights
What can businesses learn fromthis? Variety of content and the unexpected keeps users 1 engaged 2 Fresh content keeps readers coming back for more Contests make the users feel exclusive - if youre not part of 3 the 500px community youre not going to have access 4 People love to hear new perspectives in the field theyre passionate about
Thank you for viewing!Contact us at email@example.com for a personal social marketing consultation. Written by: Cara Tarbaj Content Marketing Manager Wishpond @caratarbaj