SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Social Media for
Non-Profits:
17 Tips
Social media for non profits: 17 tips
6 Strategies to Market your Non-Profit
1 Use a targeted tone and persona to set yourself apart
Blog great content to become a trusted source
Write shareable Facebook posts to increase engagement
Re-tweet to develop friends and affiliates
Use Google+ to communicate with other organizations
Use contests to capture new members
2
3
4
5
6
Use a targeted tone and persona to
set your organization apart
1
Social Media for NPOs: Target your Market
Identify your target audience
to make sure you’re not
wasting resources
Use your personality to
appeal to your target
audience across all marketing
platforms
A Targeted Facebook Post by Bike Hub
1
2
Blog great content to become a
trusted source
2
Social Media for NPOs: Blog
Use great content to stay ahead of the competition
Hype your blog to excite your readers
Become a trusted source to keep readers coming back
A blog post by Charity:water
3
4
5
Write shareable Facebook posts to
increase engagement
3
Social Media for NPOs: Facebook
Remember it’s not about
fundraising
Post great status updates
Use Facebook Analytics
programs like Insights
A Facebook Post by NPR
6
7
8
Re-tweet to develop friends and
affiliates
4
Social Media for NPOs: Twitter
Use Links to increase
participation
Re-Tweet to show
cooperation
Use Hashtags to be seen
A Tweet by UNESCO
9
10
11
Use Google+ to communicate with
other organizations
55
Social Media for NPOs: Google+
Create Circles to target your
audience
Create and join Communities to
network
Use Hashtags to be seen
Google+ Community by The Red Cross
12
13
14
Use contests to capture new
members
6
Social Media for NPOs: Contests
Run a vote contest
Run a photo contest
Run an essay contest
Vote Contest with Bite Hunger
15
16
17
Thank you for viewing!
Check out blog.wishpond.com for more!
Wishpond makes it easy to run social media
marketing campaigns.
Learn more at Wishpond.com

Contenu connexe

Plus de Wishpond

1st Half of How to Get More Sales this Black friday & Cyber Monday
1st Half of How to Get More Sales this Black friday & Cyber Monday1st Half of How to Get More Sales this Black friday & Cyber Monday
1st Half of How to Get More Sales this Black friday & Cyber MondayWishpond
 
Copy & Paste Design Hacks To Take Your Blog to the Next Level
Copy & Paste Design Hacks To Take Your Blog to the Next LevelCopy & Paste Design Hacks To Take Your Blog to the Next Level
Copy & Paste Design Hacks To Take Your Blog to the Next LevelWishpond
 
How to Drive Bottom of Funnel Results from your Blog
How to Drive Bottom of Funnel Results from your BlogHow to Drive Bottom of Funnel Results from your Blog
How to Drive Bottom of Funnel Results from your BlogWishpond
 
Landing Page Optimization: 20 Tips, Strategies & Examples
Landing Page Optimization: 20 Tips, Strategies & ExamplesLanding Page Optimization: 20 Tips, Strategies & Examples
Landing Page Optimization: 20 Tips, Strategies & ExamplesWishpond
 
How to Get More Likes on Instagram: 20 Ideas, Strategies & Tips
How to Get More Likes on Instagram: 20 Ideas, Strategies & TipsHow to Get More Likes on Instagram: 20 Ideas, Strategies & Tips
How to Get More Likes on Instagram: 20 Ideas, Strategies & TipsWishpond
 
50 Lead Generation Examples from Top Marketing Wizards
50 Lead Generation Examples from Top Marketing Wizards50 Lead Generation Examples from Top Marketing Wizards
50 Lead Generation Examples from Top Marketing WizardsWishpond
 
By the Numbers: 16 Ways Instagram is Outperforming the Others
By the Numbers: 16 Ways Instagram is Outperforming the OthersBy the Numbers: 16 Ways Instagram is Outperforming the Others
By the Numbers: 16 Ways Instagram is Outperforming the OthersWishpond
 
50 Tweetable Marketing Quotes Your Followers Will Love
50 Tweetable Marketing Quotes Your Followers Will Love50 Tweetable Marketing Quotes Your Followers Will Love
50 Tweetable Marketing Quotes Your Followers Will LoveWishpond
 
5 Reasons Why Your Headlines Are On Life Support
5 Reasons Why Your Headlines Are On Life Support5 Reasons Why Your Headlines Are On Life Support
5 Reasons Why Your Headlines Are On Life SupportWishpond
 
The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...
The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...
The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...Wishpond
 
Profile of a Growth Hacking Team
Profile of a Growth Hacking TeamProfile of a Growth Hacking Team
Profile of a Growth Hacking TeamWishpond
 
13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking Strategies13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking StrategiesWishpond
 
The 27 Best Growth Hacking Tools of 2016
The 27 Best Growth Hacking Tools of 2016The 27 Best Growth Hacking Tools of 2016
The 27 Best Growth Hacking Tools of 2016Wishpond
 
199 Social Media and Content Marketing Tools
199 Social Media and Content Marketing Tools199 Social Media and Content Marketing Tools
199 Social Media and Content Marketing ToolsWishpond
 
11 Things that Make you More Productive than Coffee
11 Things that Make you More Productive than Coffee11 Things that Make you More Productive than Coffee
11 Things that Make you More Productive than CoffeeWishpond
 
Is LinkedIn the Future of Social?
Is LinkedIn the Future of Social?Is LinkedIn the Future of Social?
Is LinkedIn the Future of Social?Wishpond
 
17 Seinfeld Quotes to Inspire your Marketing Strategy
17 Seinfeld Quotes to Inspire your Marketing Strategy17 Seinfeld Quotes to Inspire your Marketing Strategy
17 Seinfeld Quotes to Inspire your Marketing StrategyWishpond
 
Super Bowl XLIX: By The Numbers
Super Bowl XLIX: By The NumbersSuper Bowl XLIX: By The Numbers
Super Bowl XLIX: By The NumbersWishpond
 
What's Next? Marketing 2015
What's Next? Marketing 2015What's Next? Marketing 2015
What's Next? Marketing 2015Wishpond
 
Social Media Roundup 2014
Social Media Roundup 2014Social Media Roundup 2014
Social Media Roundup 2014Wishpond
 

Plus de Wishpond (20)

1st Half of How to Get More Sales this Black friday & Cyber Monday
1st Half of How to Get More Sales this Black friday & Cyber Monday1st Half of How to Get More Sales this Black friday & Cyber Monday
1st Half of How to Get More Sales this Black friday & Cyber Monday
 
Copy & Paste Design Hacks To Take Your Blog to the Next Level
Copy & Paste Design Hacks To Take Your Blog to the Next LevelCopy & Paste Design Hacks To Take Your Blog to the Next Level
Copy & Paste Design Hacks To Take Your Blog to the Next Level
 
How to Drive Bottom of Funnel Results from your Blog
How to Drive Bottom of Funnel Results from your BlogHow to Drive Bottom of Funnel Results from your Blog
How to Drive Bottom of Funnel Results from your Blog
 
Landing Page Optimization: 20 Tips, Strategies & Examples
Landing Page Optimization: 20 Tips, Strategies & ExamplesLanding Page Optimization: 20 Tips, Strategies & Examples
Landing Page Optimization: 20 Tips, Strategies & Examples
 
How to Get More Likes on Instagram: 20 Ideas, Strategies & Tips
How to Get More Likes on Instagram: 20 Ideas, Strategies & TipsHow to Get More Likes on Instagram: 20 Ideas, Strategies & Tips
How to Get More Likes on Instagram: 20 Ideas, Strategies & Tips
 
50 Lead Generation Examples from Top Marketing Wizards
50 Lead Generation Examples from Top Marketing Wizards50 Lead Generation Examples from Top Marketing Wizards
50 Lead Generation Examples from Top Marketing Wizards
 
By the Numbers: 16 Ways Instagram is Outperforming the Others
By the Numbers: 16 Ways Instagram is Outperforming the OthersBy the Numbers: 16 Ways Instagram is Outperforming the Others
By the Numbers: 16 Ways Instagram is Outperforming the Others
 
50 Tweetable Marketing Quotes Your Followers Will Love
50 Tweetable Marketing Quotes Your Followers Will Love50 Tweetable Marketing Quotes Your Followers Will Love
50 Tweetable Marketing Quotes Your Followers Will Love
 
5 Reasons Why Your Headlines Are On Life Support
5 Reasons Why Your Headlines Are On Life Support5 Reasons Why Your Headlines Are On Life Support
5 Reasons Why Your Headlines Are On Life Support
 
The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...
The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...
The First Impression Is The Last Impression: 25 Article Headers Proven to Boo...
 
Profile of a Growth Hacking Team
Profile of a Growth Hacking TeamProfile of a Growth Hacking Team
Profile of a Growth Hacking Team
 
13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking Strategies13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking Strategies
 
The 27 Best Growth Hacking Tools of 2016
The 27 Best Growth Hacking Tools of 2016The 27 Best Growth Hacking Tools of 2016
The 27 Best Growth Hacking Tools of 2016
 
199 Social Media and Content Marketing Tools
199 Social Media and Content Marketing Tools199 Social Media and Content Marketing Tools
199 Social Media and Content Marketing Tools
 
11 Things that Make you More Productive than Coffee
11 Things that Make you More Productive than Coffee11 Things that Make you More Productive than Coffee
11 Things that Make you More Productive than Coffee
 
Is LinkedIn the Future of Social?
Is LinkedIn the Future of Social?Is LinkedIn the Future of Social?
Is LinkedIn the Future of Social?
 
17 Seinfeld Quotes to Inspire your Marketing Strategy
17 Seinfeld Quotes to Inspire your Marketing Strategy17 Seinfeld Quotes to Inspire your Marketing Strategy
17 Seinfeld Quotes to Inspire your Marketing Strategy
 
Super Bowl XLIX: By The Numbers
Super Bowl XLIX: By The NumbersSuper Bowl XLIX: By The Numbers
Super Bowl XLIX: By The Numbers
 
What's Next? Marketing 2015
What's Next? Marketing 2015What's Next? Marketing 2015
What's Next? Marketing 2015
 
Social Media Roundup 2014
Social Media Roundup 2014Social Media Roundup 2014
Social Media Roundup 2014
 

Dernier

Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNeo4j
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0DanBrown980551
 
IT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingIT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingMAGNIntelligence
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updateadam112203
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationKnoldus Inc.
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxNeo4j
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarThousandEyes
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 

Dernier (20)

Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4j
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0
 
IT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingIT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced Computing
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 update
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its application
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? Webinar
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile Brochure
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 

Social media for non profits: 17 tips

  • 3. 6 Strategies to Market your Non-Profit 1 Use a targeted tone and persona to set yourself apart Blog great content to become a trusted source Write shareable Facebook posts to increase engagement Re-tweet to develop friends and affiliates Use Google+ to communicate with other organizations Use contests to capture new members 2 3 4 5 6
  • 4. Use a targeted tone and persona to set your organization apart 1
  • 5. Social Media for NPOs: Target your Market Identify your target audience to make sure you’re not wasting resources Use your personality to appeal to your target audience across all marketing platforms A Targeted Facebook Post by Bike Hub 1 2
  • 6. Blog great content to become a trusted source 2
  • 7. Social Media for NPOs: Blog Use great content to stay ahead of the competition Hype your blog to excite your readers Become a trusted source to keep readers coming back A blog post by Charity:water 3 4 5
  • 8. Write shareable Facebook posts to increase engagement 3
  • 9. Social Media for NPOs: Facebook Remember it’s not about fundraising Post great status updates Use Facebook Analytics programs like Insights A Facebook Post by NPR 6 7 8
  • 10. Re-tweet to develop friends and affiliates 4
  • 11. Social Media for NPOs: Twitter Use Links to increase participation Re-Tweet to show cooperation Use Hashtags to be seen A Tweet by UNESCO 9 10 11
  • 12. Use Google+ to communicate with other organizations 55
  • 13. Social Media for NPOs: Google+ Create Circles to target your audience Create and join Communities to network Use Hashtags to be seen Google+ Community by The Red Cross 12 13 14
  • 14. Use contests to capture new members 6
  • 15. Social Media for NPOs: Contests Run a vote contest Run a photo contest Run an essay contest Vote Contest with Bite Hunger 15 16 17
  • 16. Thank you for viewing! Check out blog.wishpond.com for more! Wishpond makes it easy to run social media marketing campaigns. Learn more at Wishpond.com