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Wishpond Recipes:
The 10 Ingredients of an
Optimized Landing Page
1
A Dash of
Imagery
w
➢ Blend together your landing page
image with the page itself
➢ Make sure your image “goes well”
with your USP
➢ The best image this season is of
a smiling woman
w
A Tablespoon of
Value
2
w
w
➢ The taste of your landing page’s
value should be enjoyable and
obvious
➢ We recommend delicious dollar
values and scrumptious
percentage signs
A Cup of
Unique Selling
Proposition
3
w
➢ Your USP needs to be fresh and
unique to your supermarket
➢ Try three or four different USPs
before deciding on the ripest
➢ Consider using the whites of your
USPs in Part 5: Benefits
w
4
250 Grams of
Call-to-Action
w
➢ It’s essential that your call-to-
action stand out from the rest
of the ingredients
➢ Your CTA should be delicious but
not too strong a flavor that no
one will taste anything else
w
Three to Four
Large Benefits
5
w
➢ Add your benefits in short, tasty
bullet-points so as not to
overwhelm the recipe
➢ If necessary, add an explanation
sentence to taste
w
Three Teaspoons of
Customer Testimonials
6
w
➢ Customer testimonials are one of
the key ingredients to your
landing page recipe, as they
ensure people trust your cooking
➢ Make your customer testimonials
even more sublime with the
addition of a headshot and full
name
w
A Pint of
Trust Symbol
7
w
➢ Trust symbols add spice to your
recipe, giving that little kick of
authority to the rest of the bowl
➢ Like customer testimonials, trust
symbols also increase the chance
of someone biting in the first
place
w
A Half Pound of
Details
8
w
Though optional, details can really
send your baking over the top...
➢ Throw in some eye-direction from
your image
➢ See if a riper (red) CTA tastes
better than one more tart
(green)
w
A Pinch of
“You”
9
w
➢ Personalize your recipe with a
pinch of “About Us”
➢ Ice your landing page with a
“Live Chat” popup
➢ Zest with a personalized video
w
10
Entry Form
to Taste
w
How much entry form you put into
your recipe is up to you...
➢ Do you get results with three to
four teaspoons of phone number,
zip code and company name?
➢ Or just a full tablespoon of
email address?
w
Baking Instructions:
➢ Mix well in a large bowl of
multivariate testing.
➢ Preheat oven to 95% statistical
significance.
➢ Bake 72 hours until optimized
for conversions.
➢ Eat!
w
Bon Appétit!
w
Thank you for viewing!
Wishpond
One Easy Tool for All of Your Online Marketing
create online ads, contests, landing pages & email automation campaigns
Did you like this presentation?
Check out blog.wishpond.com for more!
w

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The 10 Ingredients of an Optimized Landing Page

  • 1. Wishpond Recipes: The 10 Ingredients of an Optimized Landing Page
  • 3. ➢ Blend together your landing page image with the page itself ➢ Make sure your image “goes well” with your USP ➢ The best image this season is of a smiling woman w
  • 5. w ➢ The taste of your landing page’s value should be enjoyable and obvious ➢ We recommend delicious dollar values and scrumptious percentage signs
  • 6. A Cup of Unique Selling Proposition 3 w
  • 7. ➢ Your USP needs to be fresh and unique to your supermarket ➢ Try three or four different USPs before deciding on the ripest ➢ Consider using the whites of your USPs in Part 5: Benefits w
  • 9. ➢ It’s essential that your call-to- action stand out from the rest of the ingredients ➢ Your CTA should be delicious but not too strong a flavor that no one will taste anything else w
  • 10. Three to Four Large Benefits 5 w
  • 11. ➢ Add your benefits in short, tasty bullet-points so as not to overwhelm the recipe ➢ If necessary, add an explanation sentence to taste w
  • 12. Three Teaspoons of Customer Testimonials 6 w
  • 13. ➢ Customer testimonials are one of the key ingredients to your landing page recipe, as they ensure people trust your cooking ➢ Make your customer testimonials even more sublime with the addition of a headshot and full name w
  • 14. A Pint of Trust Symbol 7 w
  • 15. ➢ Trust symbols add spice to your recipe, giving that little kick of authority to the rest of the bowl ➢ Like customer testimonials, trust symbols also increase the chance of someone biting in the first place w
  • 16. A Half Pound of Details 8 w
  • 17. Though optional, details can really send your baking over the top... ➢ Throw in some eye-direction from your image ➢ See if a riper (red) CTA tastes better than one more tart (green) w
  • 19. ➢ Personalize your recipe with a pinch of “About Us” ➢ Ice your landing page with a “Live Chat” popup ➢ Zest with a personalized video w
  • 21. How much entry form you put into your recipe is up to you... ➢ Do you get results with three to four teaspoons of phone number, zip code and company name? ➢ Or just a full tablespoon of email address? w
  • 22. Baking Instructions: ➢ Mix well in a large bowl of multivariate testing. ➢ Preheat oven to 95% statistical significance. ➢ Bake 72 hours until optimized for conversions. ➢ Eat! w
  • 24. Thank you for viewing! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Did you like this presentation? Check out blog.wishpond.com for more! w