Spring is in the air. It's time to get in the kitchen, throw on your A/B testing apron and bake yourself up a deliciously optimized landing page. This recipe for success gives you the 10 ingredients of a high-converting landing page.

1. Wishpond Recipes:
The 10 Ingredients of an
Optimized Landing Page

2. 1
A Dash of
Imagery
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3. ➢ Blend together your landing page
image with the page itself
➢ Make sure your image “goes well”
with your USP
➢ The best image this season is of
a smiling woman
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4. A Tablespoon of
Value
2
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➢ The taste of your landing page’s
value should be enjoyable and
obvious
➢ We recommend delicious dollar
values and scrumptious
percentage signs

6. A Cup of
Unique Selling
Proposition
3
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7. ➢ Your USP needs to be fresh and
unique to your supermarket
➢ Try three or four different USPs
before deciding on the ripest
➢ Consider using the whites of your
USPs in Part 5: Benefits
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8. 4
250 Grams of
Call-to-Action
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9. ➢ It’s essential that your call-to-
action stand out from the rest
of the ingredients
➢ Your CTA should be delicious but
not too strong a flavor that no
one will taste anything else
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10. Three to Four
Large Benefits
5
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11. ➢ Add your benefits in short, tasty
bullet-points so as not to
overwhelm the recipe
➢ If necessary, add an explanation
sentence to taste
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12. Three Teaspoons of
Customer Testimonials
6
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13. ➢ Customer testimonials are one of
the key ingredients to your
landing page recipe, as they
ensure people trust your cooking
➢ Make your customer testimonials
even more sublime with the
addition of a headshot and full
name
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14. A Pint of
Trust Symbol
7
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15. ➢ Trust symbols add spice to your
recipe, giving that little kick of
authority to the rest of the bowl
➢ Like customer testimonials, trust
symbols also increase the chance
of someone biting in the first
place
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16. A Half Pound of
Details
8
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17. Though optional, details can really
send your baking over the top...
➢ Throw in some eye-direction from
your image
➢ See if a riper (red) CTA tastes
better than one more tart
(green)
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18. A Pinch of
“You”
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19. ➢ Personalize your recipe with a
pinch of “About Us”
➢ Ice your landing page with a
“Live Chat” popup
➢ Zest with a personalized video
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20. 10
Entry Form
to Taste
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21. How much entry form you put into
your recipe is up to you...
➢ Do you get results with three to
four teaspoons of phone number,
zip code and company name?
➢ Or just a full tablespoon of
email address?
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22. Baking Instructions:
➢ Mix well in a large bowl of
multivariate testing.
➢ Preheat oven to 95% statistical
significance.
➢ Bake 72 hours until optimized
for conversions.
➢ Eat!
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23. Bon Appétit!
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24. Thank you for viewing!
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