Are you doing everything you can to make your content and social media posts go viral? Drawing from studies of over 100 million pieces of shared content and five different respected academic and professional sources, this comprehensive presentation gives you everything the sector knows about making content go viral. Check it out!

1. The Complete Guide
to Making Content go Viral
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2. Drawing from studies of over 100 million
pieces of shared content and five different
respected academic and professional sources,
this presentation gives you everything we
know about making content go viral.
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3. 10k
7.5k
5k
2.5k
0k
0-1000 Words
1000-2000
Words
2000-3000
Words
3000+
Words
Average Shares by Content Length
Facebook
Other Platforms
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4. 70
60
50
40
30
20
10
0
64.9
28
No Image in Article At least one Image in article
Average Facebook Shares of Articles
with Images
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5. 20.36
9.67
22.5
20
17.5
15
12.5
10
7.5
5
2.5
0
Average Twitter Shares of Articles
with Thumbnail vs No Thumbnail
No Thumbnail Has a Thumbnail w

6. AseAs
Awe-inspiring
(25)
Anger
(6%)
Humorous
(17%)
Entertained
(15%)
Joy
(14%)
Empathy
(6%)
Other
(Sadness,
Surprise, etc)
(18%)
The Top 10,000 Most-shared Articles
Across the Web, by Relevant Emotion
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7. Shares by Content Type
Industry
Average
List Infographic
How-to
Article
What
Post
Why
Post
Video
20k
15k
10k
5k
0k
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8. 10 item lists on average received the most social shares.
Four times as many social shares on average than
the 2nd most popular list number: 23.
Runner-ups were 23, 16, and 24.
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List-Articles?

9. 142
100
123
100
121
100100 100.1
No Author Bio Has Author Bio
Average Shares of Articles
with Author Bio vs No Bio
150
100
50
0
Facebook Twitter LinkedIn Google+
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10. 3000
2000
1000
0
0 1 2 3 4 5
706
930
1,210
1,405
1,588
2,776
Average Shares Based on Number of
Influencers who Shared it
199%
393%
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11. 60m
50m
40m
30m
20m
10m
0m
Mon Tue Wed Thu Fri Sat Sun
Total Number of Content Shares by
Day of Week
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12. 60
55
50
45
40
35
20
15
Number of Retweets by Length
of Tweet
Number of Characters in Tweet
0-40 41-70 71-100 101-140
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13. 0.000% 0.005% 0.010% 0.015% 0.020% 0.025%
Questions
Non Questions
NumberofCharactersinPost
160-179
140-159
120-139
100-119
80-99
60-79
Facebook Post Length and Style
Engagement
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14. Optimal length of Blog Posts
AverageTotalSecondsSpentPerPost
10,000,000
1,000,000
100,000
10,000
1,000
100
10
1
7 Min
Post Length, in Reading Time
0 2 4 6 8 10 12 14 16 18 20
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15. A blog article that takes 7 minutes to read
translates to anywhere between 1500 and
2000 words, depending on images and
reading speed.
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16. 2600
2450
2300
2150
2000
1 2 3 4 5 6 7 8 9 10
Spot in Google Search Results
Average Content Length of
Top 10 Results on Google (By # of Words)
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17. Number of Self-Referential Words
.06%
.04%
.02%
0.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Facebook Post Like % by # of “You’s”,
“I’s”, and “Me’s”
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18. Everyone wants to be taught.
Use “Introduction”, “The beginners guide”, “In 5
minutes” and “DIY”
How to Make a Viral Headline
Smart Surprising
Science
HistoryCritical Hacks
Huge/Big
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19. The Most Popular 3-Word Phrases
This is the (22 uses)
Will make you (20 uses)
When you see (16 uses)
‘Til you see (15 uses)
What happens when (15 uses)
Here are the (13 uses)
You see what (12 uses)
You need to (12 uses)
This is what (12 uses)
That will make (12 uses)
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20. The Most Retweeted Words
#1. You
#5. Post
#8. Free
#12. Great
#16. How To
#2. Twitter
#6. Blog
#9. Media
#14. 10
#18. Blog Post
#3. Please
#7. Social
#10. Help
#13. Social Media
#17. Top
#4. Retweet
#11. Please Retweet
#15. Follow
#20. New
#19. Check Out
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21. Sources:
http://okdork.com/2014/04/21/why-content-goes-viral-
what-analyzing-100-millions-articles-taught-us/
http://corp.wishpond.com/blog/2013/01/10/infographic-the-
impact-of-photos-on-facebook-engagement/
http://blog.bufferapp.com/the-ideal-length-of-everything-
online-according-to-science
http://blog.bufferapp.com/a-scientific-guide-to-writing-great-
headlines-on-twitter-facebook-and-your-blog
http://www.startupmoon.com/the-dark-science-of-naming-
your-post-based-on-studying-100-blogs/
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22. Thank you for viewing!
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