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Similaire à Designing the ways we design everything (20)
Designing the ways we design everything
- 23. Collected
a bunch of data
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- 24. Made every piece
of information
visible
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- 31. Used every space
for brainstorm
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- 41. Tested a new
service and
generated
new income
since week two
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- 46. this is what we’ve
achived in the end
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- 49. www.with-company.com
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Reduced 2/3 of debt
negotiation & business control tools
Optimized processes
management & communication
Identified new channels
sales & distribution
- 51. Steady growth
in the last 4 years
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- 63. so
we opened
a fish shop
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- 70. www.with-company.com
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Why is that?
because we want our clients
to experiment the same imersive
and transforming experience
we had at Stanford Dschool HPI
- 73. Who’s Mimi?
one of the most vibrant companies
in the startup world scene
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- 75. Bringing the hearing aid
technology into our
smartphones and allow
anyone to hear better
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- 77. www.with-company.com
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Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?
- 78. www.with-company.com
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Cannes Lions Review
Lisbon 2015
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?
- 80. www.with-company.com
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Cannes Lions Review
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becoming experts
by looking and reaching to:
- end users
- industry professionals
- friends & relatives
- other industries and trends
- 81. www.with-company.com
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Cannes Lions Review
Lisbon 2015
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?
- 84. www.with-company.com
all rights reserved ©
Cannes Lions Review
Lisbon 2015
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?
- 87. www.with-company.com
all rights reserved ©
Cannes Lions Review
Lisbon 2015
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?
- 107. www.with-company.com
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Cannes Lions Review
Lisbon 2015
I’m a good
listener
Yeah, these things
right here are ears.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
- 108. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
- 109. www.with-company.com
all rights reserved ©
Cannes Lions Review
Lisbon 2015
I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
- 110. www.with-company.com
all rights reserved ©
Cannes Lions Review
Lisbon 2015
I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
- 111. www.with-company.com
all rights reserved ©
Cannes Lions Review
Lisbon 2015
I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Move
on up
Just like in the Curtis Mayfield
hit, I always go forward.
That continuous movement
towards the future reflects
the intention to push people
to hear better.
- 112. www.with-company.com
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Cannes Lions Review
Lisbon 2015
I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Move
on up
Just like in the Curtis Mayfield
hit, I always go forward.
That continuous movement
towards the future reflects
the intention to push people
to hear better.
Flow
I’m not contained and don’t
have boundaries.
It has to do with the way
I think: I’m open
to new ideas.
- 113. www.with-company.com
all rights reserved ©
Cannes Lions Review
Lisbon 2015
I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Move
on up
Just like in the Curtis Mayfield
hit, I always go forward.
That continuous movement
towards the future reflects
the intention to push people
to hear better.
Flow
I’m not contained and don’t
have boundaries.
It has to do with the way
I think: I’m open
to new ideas.
- 129. www.with-company.com
all rights reserved ©
Cannes Lions Review
Lisbon 2015
www.with-company.com
Tiago Nunes
tiago@with-company.com
+351 917 806 223
Rui Quinta
rui@with-company.com
+351 917 441 524