1. Precious Vodka
Best Design and Packaging
Drinks Business Awards 2011
Best Design & Packaging (Wine & Spirits)

2. Mission Statement
 Precious Vodka aims to differentiate itself as the
most unique vodka proposition in the spirits
market by the following criteria;
 Uniqueness in terms of retail shelf and bar presence
 Luxury
 Taste and quality of the spirit
 General consumer experience both retail and bar/club

3. Awards Statement
 Precious Vodka represents the most innovative
design in terms of;
 Bottle design
 Internationally patented diamond bottle design
 No other competitor currently producing anything similar
 Box packaging
 High quality box packaging that displays the bottle in a way
that is akin to how jewelry is presented

4. Product Description
 The Vodka – Ultra Premium
 6 times distilled from Grain
 Triple charcoal filtered
 Natural spring water
 The bottle and packaging
 Unique diamond shaped bottle
 Luxury box packaging to enhance retail presence
 The stones
 Fully certifiable gem stone included with each luxury
bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot

5. Design Brief
 To design a bottle and box packaging that is
truely;
 Unique
 Eye-catching & Attractive
 Luxurious
 Innovative in design
 To display the included gem stone that comes with
the product
–

6. Research
 Who are the major players in the market
 Belvedere
 Grey Goose
 Ciroc
 Analyse current packaging trends in the Vodka
market
 What is the competition doing in terms of;
 Bottle design
 Box packaging design

7. Competitive Analysis
Belvedere
 Standard bottle
 Highly creative artwork
 Faux frosted exterior
 Ultra Premium Vodka
Grey Goose
 Standard bottle
 Highly creative artwork
 Faux frosted exterior
 Ultra Premium Vodka
Ciroc
 Unique bottle design
 Colour tinting
 Ultra Premium Vodka

8. Final Bottle Design

9. Previous Box Design

10. Final Box Design

11. Conclusion
The diamond shaped bottle coupled with the new luxury
box packaging makes Precious Vodka the most
innovated, contemporary, and conceptually different
example of a product’s design and packaging.
Thank you for your time and
attention