4. CIC
TIPS IN BUILDING A GOOD MEDIA RELATIONS
Build
Relationships
OBJECTIVES OF
MEDIA
RELATIONS
1. Build relationships not individual
opportunities
2. Let the Media get to know you
3. Get to know the media
4. Match your pitching schedule to the
media’s schedule
5. CIC
TIPS IN BUILDING A GOOD MEDIA RELATIONS
Build
Relationships
OBJECTIVES OF
MEDIA
RELATIONS
5. Anticipate the media’s needs
6. Be clear about what you want
7. Keep your promises
8. Use social media to report your own
news
6. CIC
OBJECTIVES OF
MEDIA
RELATIONS
The next most important goal for
media relations is to raise awareness
about your brand, products or
services, executives, company news,
and get the message in front of the
right audience.
Raise
Awareness
7. CIC
OBJECTIVES OF
MEDIA
RELATIONS
Organizations use media relations to
change the perception and behavior
of the public towards a certain belief,
events, issues, and circumstances.
Change
Perspective
8. CIC
OBJECTIVES OF
MEDIA
RELATIONS
For many community groups and
organization, gaining positive and
consistent coverage in the media can
have an incredible impact on the work
they do.
Gain
Support
The organization can determine whether the relationship with the media is helpful or dysfunctional..
HOW? If there are no response from the public or positive change from the audience, meaning, the information coming from our organization which are intended for the public through the media is not reaching the target audiences.
Ex. We want to promote our program like our best practice with the help of the media, “Tenant Ko Kilala ko”
1. Ex. Avoid favoritism
2. Ex. If there is a change of command in your station
3. Ex. Research who are the media personnel
4. Ex. You have an accomplishment in the evening, like arrest of a wanted person, you might as well give a press release about your accomplishment hours before the news program is aired..
5. Ex. If the media will visit your station or office for an interview, always think what they will be needing. (Ex. Pictures or videos and other relevant information)
6. Ex. If you need them to witness a inventory of drug cases, you should inform them straight to the point.
7. Ex. If your tell the media to give updates about an incident, your should honor your statement.
8. Ex. If you have an accomplishment, you can post it on social media to attract the attention of the media.
Once that you have built a good relationship with the media, you will be effective in raising awareness to the public.
