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ECONOMICS 
“In economics, you will explore how 
real people make real decision 
regarding how to spend their time, 
their money, and other limited 
resources” 
Our Aim is to Help you see how 
ECONOMICS 
Affects all of us every day.
WHAT IS ECONOMICS ? 
What studying economics pay off 
Reason #1 : 
It helps improve your decision-making skills as you explore the 
opportunity costs of real-life choices.
WHAT IS ECONOMICS ? 
What studying economics pay off 
Reason #2 : 
It provides insight into how goods and services are priced, which is 
useful as you negotiate through life as a consumer, businessperson, 
or wage earner.
WHAT IS ECONOMICS ? 
What studying economics pay off 
Reason #3 : 
It helps you interpret, evaluate, and react to changes in the world 
around you in such areas as government spending, international 
trade, and market fluctuations.
PRODUCTION POSSIBILITIES FRONTIER 
For Example, if producing 
twenty-five new “units” of 
health care forces us to 
forgo producing three golf 
courses, the opportunity cost 
of our health care choice is 
three golf courses. 
“ Perfect Efficiency 
” 
B 
A 
A => ? 
B => ?
THREE BASIC QUESTIONS 
“Resources are limited” 
“Scarcity” 
“Every economy must 
deal with 3 basic QUESTIONs.“
THREE BASIC QUESTIONS 
I.What will be produced ? 
(Which goods ? Which services ? How much of 
each ? ) II.How will it be produced ? 
(Who will produce the goods and service? ) 
III.Who will get what is produced ? 
(How will goods and services be distributed among 
individuals in the economy ? Targeted group )
The science of economics 
Often “the reader” read about various economists who can’t 
agree on a particular fact or issue. 
Is unemployment rising or falling ? Is the economy is a 
recession or a recovery ? What should be made to keep the 
economy “on track” ? 
There never seems to be a single answers. 
As a result, many conclude that economics must be more 
art than science, based more on subjective opinion than on 
objective fact.
So it’s important to say that economists observe consumer, producer, and 
market behavior, identify factors that may affect that behavior, and test their 
theories against reality. 
Y Y 
Labour 
(hours) 
Output (tons) Purchases 
(baht) 
Savings 
X X 
The line representing a direct 
relationship always slopes upward. 
Two variables whose values move 
in opposite directions are said to 
have an inverse relationship.
THE MARKET 
Market Equilibrium 
If you say to Microeconomics, we 
have focused on the factors 
influencing individual behavior. 
How does a single consumer 
select among competing 
products ? 
How does a single producer 
determine the optimal scale of 
production ? Now, with a basic 
understanding of the individual 
factors, it’s time to pull the pieces 
together and explore how they 
combine to influence overall 
behavior in a highly competitive 
market. 
“ Surplus” 
“ Equilibrium” 
“ Shortage” 
E 
Q* 
E ; At this point, there are no market forces 
prompting the price or quantity to change. 
P* 
Demand 
Supply
Economics Every 
day 
For Example, you may be grappling with the decision of whether to go 
directly to college after high school or to begin full-time work instead. 
Many economic concepts are involved in this decision. 
Conditions 
I. decide to go directly to college 
II. decide to work full time 
Opportunity Cost ? 
Be discuss
Economics also affects everyone indirectly. 
All of us are affected by macroeconomics decisions made by the 
government. 
If the government raises income taxes, people’s net income will decrease. 
Or if trade restrictions are imposed, the price of imported goods will 
increase, affecting our consumption.
Introduction of economics

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Introduction of economics

  • 1.
  • 2. ECONOMICS “In economics, you will explore how real people make real decision regarding how to spend their time, their money, and other limited resources” Our Aim is to Help you see how ECONOMICS Affects all of us every day.
  • 3. WHAT IS ECONOMICS ? What studying economics pay off Reason #1 : It helps improve your decision-making skills as you explore the opportunity costs of real-life choices.
  • 4. WHAT IS ECONOMICS ? What studying economics pay off Reason #2 : It provides insight into how goods and services are priced, which is useful as you negotiate through life as a consumer, businessperson, or wage earner.
  • 5. WHAT IS ECONOMICS ? What studying economics pay off Reason #3 : It helps you interpret, evaluate, and react to changes in the world around you in such areas as government spending, international trade, and market fluctuations.
  • 6. PRODUCTION POSSIBILITIES FRONTIER For Example, if producing twenty-five new “units” of health care forces us to forgo producing three golf courses, the opportunity cost of our health care choice is three golf courses. “ Perfect Efficiency ” B A A => ? B => ?
  • 7. THREE BASIC QUESTIONS “Resources are limited” “Scarcity” “Every economy must deal with 3 basic QUESTIONs.“
  • 8. THREE BASIC QUESTIONS I.What will be produced ? (Which goods ? Which services ? How much of each ? ) II.How will it be produced ? (Who will produce the goods and service? ) III.Who will get what is produced ? (How will goods and services be distributed among individuals in the economy ? Targeted group )
  • 9. The science of economics Often “the reader” read about various economists who can’t agree on a particular fact or issue. Is unemployment rising or falling ? Is the economy is a recession or a recovery ? What should be made to keep the economy “on track” ? There never seems to be a single answers. As a result, many conclude that economics must be more art than science, based more on subjective opinion than on objective fact.
  • 10. So it’s important to say that economists observe consumer, producer, and market behavior, identify factors that may affect that behavior, and test their theories against reality. Y Y Labour (hours) Output (tons) Purchases (baht) Savings X X The line representing a direct relationship always slopes upward. Two variables whose values move in opposite directions are said to have an inverse relationship.
  • 11. THE MARKET Market Equilibrium If you say to Microeconomics, we have focused on the factors influencing individual behavior. How does a single consumer select among competing products ? How does a single producer determine the optimal scale of production ? Now, with a basic understanding of the individual factors, it’s time to pull the pieces together and explore how they combine to influence overall behavior in a highly competitive market. “ Surplus” “ Equilibrium” “ Shortage” E Q* E ; At this point, there are no market forces prompting the price or quantity to change. P* Demand Supply
  • 12. Economics Every day For Example, you may be grappling with the decision of whether to go directly to college after high school or to begin full-time work instead. Many economic concepts are involved in this decision. Conditions I. decide to go directly to college II. decide to work full time Opportunity Cost ? Be discuss
  • 13. Economics also affects everyone indirectly. All of us are affected by macroeconomics decisions made by the government. If the government raises income taxes, people’s net income will decrease. Or if trade restrictions are imposed, the price of imported goods will increase, affecting our consumption.