This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.