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Social Media<br />A presentation for Public Relation professionals in the Ski Resort industry<br />(although it could be f...
What is Social Media and why does it matter?<br />
Simply put, Social Media is people having conversation online. <br />Increasingly, it is also brands and people having con...
3 out of 4 Americans use Social Media Technologies.*<br />*Forrester – the Growth of Social Media Technologies 2008<br />
“If Facebook were a country, it would be the 4th most populated in the world, just behind the <br />US”   http://www.faceb...
The words “ski resort” is googled 1.5 million times per month.<br />
Over 500,000 people have taken the time to list skiing in their Facebook profile<br />facebook.com<br />
The word “Skiing” has been mentioned in blogs over 83,000 times.<br />Technocrati.com<br />Hugh Macleod<br />
…“golf” every 5 seconds<br />www,socialmention.com<br />The word “ski” is tweeted every 22 seconds…<br />
“Technology has shifted the power away from the editors, the publishers, the media elite.  Now it’s the people in control....
Uh-Oh.<br />Traditional media is feeling the pain<br />
Change Media Relations to Community Relations<br />
What do I do now?<br />Community Manager<br />
Listen to what people are saying about your resort.<br />
Stop talking at people and talk with them. Converse, ask questions, discuss passions.<br />
Do things worth talking about.<br />
Instead of just saying stuff, make stuff.<br />
Be open, honest and transparent.<br />
Give without the expectation of getting something back in return.<br />
Soundsfuzzy and soft.  How will this best position my resort and sell tickets and hotel rooms?<br />
Eyeballs + Leadership + Trust = Massive Customer Advocacy.<br />
 Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />
Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />
Eyeballs+ Leadership + Trust = Massive Customer Advocacy<br />
Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />Don’t Trust<br />Trust<br />Source:  2009 Edelman Global Tr...
Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />Skiiers<br />Skiers who are customer advocates of resort X<...
 Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />Skiers<br />Skiers who are customer advocates of resort X<...
 Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />euals many, many customer advocates<br />Skiers<br />Skier...
 Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />Skiers who are customer<br />advocates of resort X<br />Sk...
 Eyeballs + Leadership + Trust = Massive Customer Advocacy<br />
Makes sense to me, but I need tactics, not just his pie in the sky stuff. <br />Community Manager<br />
Spend a little budget on a listening tool.<br />
Create a press blog and use the social media press release format.<br />SMPR format courtesy of Shift Communications<br />
Reach out to influential bloggers.<br />
But do it right.<br />
Start Conversing, Stop Talking<br />
Get your local celebrity to talk about you.<br />Hi Fans,<br />I’m no longer  on the US SKI Team but it’s given me more ti...
    Blog, a lot<br />
Create your own community and ask for advice.  Act upon the good ideas.<br />
    Keep you ears open for negative sentiment and act upon it quickly<br />
This presentation was co-developed by Greg Wood of Woodhouse, a full service social media agency and Steve Wright of Jay P...
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…“golf” every 5 secondswww,socialmention.comThe word “ski” is tweeted every 22 seconds…

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