SlideShare a Scribd company logo
1 of 15
Making the most of
your sales leads
211/19/2015
Sales are your
company’s lifeblood.
3
4
How can you get
more leads to the
right people
5
LeadCentral
How can you get
more leads to the
right people
6
LeadCentral
Landing pages
Tradeshows
Webinars
Downloads
Offers
Emails
LeadCentral
7
LeadCentral
SniffingStudyingShoppingBuying
Shopping
Shopping
Shopping
PROSPECT
STATUS
8
LeadCentral
Shopping
Shopping
Shopping
• Send immediate email response
• Save lead for future contact
• Add prospect to nurture
campaign
• Send prospect information
• Send local sales contact
• Notify local sales person
9
LeadCentral
Shopping
Shopping
Shopping
• Send immediate email response
Thanks for your
interest! Here’s
what happens
next ...
10
LeadCentral
Publications
Landing Pages
Webinars
Offers
Emails
11
LeadCentral
Total
Unsubs
25
Engage
Rate
19%
Unique
Visits
589
Responses
819
12
LeadCentral
Fully integrated marketing
automation platform
 Lead
management
 Database management
 Nurture campaign
management
 Pipeline management
 Performance
management
CRM
Marketing
Automation
13
LeadCentral
14
LeadCentral
Companies that automate
lead management increase
revenue 10% or more
within 6-9 months!
Gartner Research
15
Companies that automate
lead management increase
revenue 10% or more
within 6-9 months!
Gartner Research
LeadCentral LeadCentral
Clarkston MI 48346
248.467-6680
http://growthpoint-inc.com/
Bruce Hammond, President
Offered only by

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GrowthPoint's LeadCentral Integrated Marketing Automation Platform

Editor's Notes

  1. Narration: Making the most of your sales leads
  2. Narration: Sales are your company’s lifeblood. Without sales, you’re sunk.
  3. Narration: You invest a lot time and money to find those leads.
  4. Narration: Too bad that research shows as many as 70% of leads never even get to the right people for follow up. [CLICK] How can you get more leads to the right people so they pay off?
  5. Narration: The answer is automated lead management using Lead Central.
  6. Narration: Here’s how it works. You may get leads from many sources. Where they come from doesn’t matter. They’re all leads!
  7. Narration: When a lead comes in, LeadCentral classifies it so it gets the right response. Is the prospect just sniffing around, studying your offering, still shopping or ready to buy?
  8. Narration: Depending on your marketing strategy, LeadCentral automatically decides what action to take.
  9. Narration: In most cases, it automatically sends an email to the prospect confirming you know they’re interested and telling them what happens next.
  10. Narration: Now you’re immediately connecting with prospects and putting the wheels in motion to make more sales. [CLICK] But which part of your marketing strategy is generating the best leads and resulting in the most sales?
  11. Narration: Lead Central has the answers. You can access all the information you need to better manage your sales and marketing processes.
  12. Narration: Lead Central isn’t a marketing automation or CRM system. It’s a fully integrated marketing automation platform you can rely on to create a sales and marketing juggernaut.
  13. Narration: Lead Central ensures that good prospects get the attention they deserve and that more of your leads will turn into sales.
  14. Narration: Every company wants to increase sales and revenue. Lead Central can help make that happen.
  15. Narration: No matter where you leads come from or how many of them you have, when you’re ready to cash in on more of them, it’s time to look into Lead Central.