Is business growth your top goal for 2016?
We’re here to help you make it happen.
Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them.
During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies.
During this webinar, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a PPC, ad buying, and remarketing perspective
-How to counter common objections and skepticisms
6. 6@ErinSagin #DigitalAgencyDay
Who Am I?
o PPC Evangelist &
Community Manager
o Has specialized in Paid Search
for 4+ years
o Love blogging, speaking and
teaching about digital marketing
tactics
o Shameless Twitter addict–
Hit me up @erinsagin!
22. 22@ErinSagin #DigitalAgencyDay
The Top 10 Biggest AdWords Spenders
Industry
Annual AdWords
Spend, in Billions
Finance and Insurance $4
Retailers and General
Merchandise
$2.8
Travel and Tourism $2.4
Jobs and Education $2.2
Vehicles $2
Computers and Consumer
Electronics
$2
Internet and Telecom $1.7
Business and Industrial $1.6
Occasions and Gifts $1.2
37. 37@ErinSagin #DigitalAgencyDay
Discovery Questions
What is the
current state of
your account?
What is the
desired state of
your account?
When do you
want to achieve
these goals?
Use PPC to bridge the gap from
A to B in “C” amount of time!!
A. B. C.
70. 70@ErinSagin #DigitalAgencyDay
Go Forth and Make It Rain
1. Vamp up your image
2. Pick your hit-list
3. Infiltrate their minds
4. Pick up the phone
5. Conquer objectives with
real-life examples