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What’s The Real
Cost of AdWords!?
Webinar
PPC University
Take Part In Live Blogging
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Meet The Experts
About WordStream
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Today’s Agenda
Poll Question #1: How much time do you spend
doing PPC Work Every Week?
Poll Question #2: What's your biggest Time Sink in
PPC Management?
WordStream’s FREE AdWords Performance Grader
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1. PPC Is Hard
2. You Get What You Put In…
3. Keep Your PPC House Clean
4. You Gotta Have Goals
5. Succeeding In PPC Is All About Relevance
Reduce & Reallocate
Wasted Spend
Automated and Actionable
Alerts
Hours of Analysis Done For
You
20 Minute Workflow
Summary
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Special Offers! Would You Like…
THANK YOU
Webinar

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What's The REAL Cost of AdWords? [Webinar]