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The rise of new technologies has created an opportunity for enterprises to innovate, improve efficiency and provide differentiated customer experiences. For faster technology adoption and better service and support, enterprises often partner with startup companies to maintain competitive advantage. However, the path to a successful partnership involves several learning lessons. At Greyscale, our annual conference that connects CXO leaders with enterprise founders, Greylock's Sarah Guo discusses how enterprise and startup leaders can effectively work together.

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Second edition of our Startup Sales Tool Guide! Bowery Capital is a VC based in NYC & SF investing in early-stage business software startups. We accelerate our portfolio companies' growth by focusing squarely on support around early customer acquisition. We've helped many B2B startups build & scale sales teams and know that sometimes you need the right tools to win. So we thought it would be helpful to aggregate some of our team's & founders' learnings around early-stage sales tools that work. We hope startups will find this resulting guide to be helpful and encourage everyone to reach out via Twitter, LinkedIn or email with any feedback so we can update & improve it over time!

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Do you want leads? Do you want to convert those leads into customers? Do you want inbound calls? The strategy to get B2B clients for your construction company is different from the tactics you use for B2C communication. In the construction business, your B2B clients need to know that you are a credible dealer or seller. You must build trust by using the correct distribution channels with suitable and attractive messages. Here are 10 creative and smart ways you can bag B2B clients! Check out the presentation and tell us what you think?

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In July 2015, we hosted a lively evening event to tackle an increasingly pressing issue: how should businesses be building and maintaining successful digital product capability? The evening brought together digital leaders from across various sectors who discussed some of the key issues. Here's Founder Mark Wilson and Lead Service Designer Katie Buchanan's presentation where they shared their experiences of making digital teams better. Thank you to everyone who joined us for a thought-provoking and enjoyable evening. For details of our upcoming events, visit our blog http://www.thehumanlayer.com

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Lucidchart has been recognized as one of the fastest-growing Product Led Growth business models in the market, driving over 700,000 registrations per month. It didn’t happen by accident. It happened through experimentation: from running 1,000s of A/B tests to producing crazy brand videos (over 200 million views, named the only ad campaign that truly mattered in 2018 by Adweek) to constant iteration and expansion of the business model. Dave joined Lucidchart as the 4th employee - in the basement - when the company was making just $1000 per month. Hear the lessons of how Lucidchart scaled to more than 10 million users and $50+ million revenue without burning any of the $40 million funding it’s raised. These lessons include: - How to create partnerships with industry leaders such as Google and Microsoft - How to build viral product loops and a scalable demand gen machine with virtually no budget - How to use A/B testing and robust analytics the right way to develop conversion funnels with conversion rates 2X that of industry leaders like Dropbox Furthermore, Dave will share the details and unique strategies of how Lucidchart has leveraged millions of freemium users to transform its business and develop a scalable Enterprise business akin to Dropbox and SurveyMonkey.

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Unicorn birth rate is at an all-time high and the cloud economy is officially entering the age of decacorns. Bessemer Venture Partners shares the industry trends that led to the creation of these massive private cloud companies. Releasing vital insights for founders with big ambitions, Byron Deeter, Elliott Robinson, and Mary D'Onofrio share the insights from benchmark data and key frameworks that power the fastest-growing businesses in technology.

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