How to Make Data and Analytics Central
to Your Finance Digital Transformation

Karen dela Torre
Executive Director, CFO Solution Marketing

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Housekeeping Items

This presentation may contain forward-looking statements for which there are risks, uncertainties, and
assumptions. If the risks materialize or assumptions prove incorrect, Workday’s business results and directions
could differ materially from results implied by the forward-looking statements. Forward-looking statements include
any statements regarding strategies or plans for future operations; any statements concerning new features,
enhancements or upgrades to our existing applications or plans for future applications; and any statements of
belief. Further information on risks that could affect Workday’s results is included in our filings with the Securities
and Exchange Commission which are available on the Workday investor relations
webpage: www.workday.com/company/investor_relations.php
Workday assumes no obligation for and does not intend to update any forward-looking statements. Any
unreleased services, features, functionality or enhancements referenced in any Workday document, roadmap,
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Workday’s discretion and may not be delivered as planned or at all.
Customers who purchase Workday, Inc. services should make their purchase decisions upon services, features,
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Safe Harbor Statement

Allen Narkiewicz
Partner, National Leader
Finance Transformation
KPMG
Alex Chance
Senior Solutions Architect
Coleman Worldwide Moving
Phil Rohrer
Senior Solution Consultant
Workday

of finance executives say that the
volume of data collected and
used by the finance team has
increased significantly over the
past two years.
90%
Source: Harvard Business Review, ”Finance’s Key Role in Building the Data-driven
Enterprise”, June 2021.
Workday Confidential

#1
McKinsey & Company – Global Data Transformation Survey
Finance ranks as #1 for the
amount of time spent on
non-value-added tasks
because of poor data
quality and availability.

Data and Analytics Tops Finance’s Digital Agenda
82%
`
85%
85%
…expect to spend more
time on advanced data
analytics technologies
and tools in finance
Controllers
Heads of FP&A
Source: Gartner 2021 CFOs, Controllers & Head of FP&As Priorities Survey
CFOs

Agenda
01 Analytics and Finance Digital
Transformation
02 Learnings from Coleman Worldwide
Moving
03 Demo: Workday’s Intelligent Data
Foundation
04 Q&A

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© 2021 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International
Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Finance COVID Survey – Early Results
Areas of
greatest
investment
in technology
expected in
three years
Investment in Automation Critical
Over half of respondents say their
organizations must utilize automation
to “changes to the way you operate
as a result of COVID-19.” This
appears to be an expression of the
long-term view of Financial Services.
Virtual Resources Working
96% of financial services
companies virtually closed their books
in the same time or within 3 days of
normal time post-COVID-19.
74% Large scale use of collaborative
technology like videoconferencing
52% Invest in Automation
35% Promote a work at home model as a more
permanent solution
Top strategic upcoming priorities
Offshore
Challenges &
Staying
Virtual
Those utilizing offshore
providers struggled with
virtual connectivity outside
of clean rooms
Determining if and when resources will
go back to the office is completely
spread across the board

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© 2021 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International
Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
But that’s old news… What will finance look like in the future?
Increase support of innovation New capital allocation approaches
Proactively lead enterprise performance Cornerstone of strategy, finance, and analytics
Employ 70% less labor Automation eliminates shared services work
Enable business agility Cloud everywhere and dominant platform
Increase speed of insight Amazon’s “Alexa” provides instant information
Act as role model of collaboration Process leadership is a profession
Improve forecasting accuracy Artificial Intelligence processes big data
Develop new skills and talent Finance professional as a strategist
The art of the possible….
Finance will…
Business model disruptors are changing the demands of finance, and finance as we know it will be radically
different in 10 years.

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© 2021 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International
Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Data and Decision Making is the Future
Today
30%
20%
50%
50%
Desired future state
20%
50%
50%
10%
30%
Middle Mgt Analysis / Reviews
Transactional Processing (Data Lineage/Automation)
Executive Decisions
Bad practice
Leading practice
70%
20%
10%
30%
40%
30%
60%

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© 2021 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International
Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Finance role theme changes
1) Know what to measure
and analyze
— Align your measurements with enterprise strategies and
performance
— Identify the foundational measures and analytics
— Look forward with leading edge insights to analyze and predict
2) Employ emerging technologies
— Drive the intelligent automation of foundational
measurements
— Enable the generation of leading edge insights and
analytics
— Optimize data quality and access to analytics
4) Develop Business Partnership
capabilities and culture
— Understand the evolving roles of the Finance function
— Invest in the right skills & talent
— Create a performance-centric and technology-enabled function
3) Be the Enterprise Data Steward
— Shape the enterprise’s vision for insights and analytics
— Develop the optimal delivery model for Finance
— Spearhead the evolution of an analytics-based organization
People and data deliver the value -- finance must transcend its role as a record-keeper and become
performance and enterprise-focused

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© 2021 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International
Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Other Considerations
Organization
Models
(CoEs, Process
Standardization)
Target Operating
Model Components
(SDM, Data/Insights,
People,
Governance/Controls,
Process, Technology)
CFO, Controller,
FP&A – Analytics
Focus Across
Implementation
Considerations
(Business Involvement,
Reporting Upfront!)
CIO vs CFO
Responsibilities

Alex Chance
Senior Solutions Architect
Coleman Worldwide Moving

Company Information
Workday Products
Company Highlight
• HQ: Midland City, AL
• Employee Size: 2,100
• Industry: Transportation
Recognized by Newsweek as One of America’s
Best Customer Service Providers for 2021
Core Financials, Adaptive Planning, Prism Analytics, HCM, Payroll,
Benefits, Recruiting, Expenses, Extend, Procurement, Inventory,
Absence Management, Succession Planning, Learning

Coleman Worldwide Moving’s Workday Timeline
2016
Workday FIN, HCM,
Payroll, Expenses,
Recruiting
2019
Workday Prism
Analytics
2020
Workday Learning
2021
Workday
Procurement
Fall: Workday
Extend

Prism Analytics Use Cases
Bringing data together from
across the organization
1. General manager dashboard
2. Driver P&L
3. External invoice matching

Audience:
Business User
General Manager
Dashboard
What is my bottom line? How are my costs trending?
Data Sources:
Workday

Audience:
Business User
General Manager
Dashboard
Data Sources:
Workday
MoveStar
Fleetio
Eagle Survey Data
How is my business mix evolving?

Audience:
Business User,
Finance User
P&L By Driver
Data Sources:
Workday
MoveStar
Fleetio
EFS Fleet Payment
System
Are my drivers profitable?
By individual drivers, by driver types
Should I approve a pay advance for a driver?

Audience:
Finance User
(AR Team)
Invoice Matching
Data Sources:
Workday
MoveStar
Did everything post correctly into Workday
from my external billing system?

Value Realized
Saves Analysts 20
Hours/Week
Improved Decision
Making
Security

Phil Rohrer
Senior Solution Consultant
Workday

Workday Intelligent Data Foundation
Transactional Data Planning Data
Operational Data Benchmark Data

+% -%
Operational
Insight
P&L
Plan vs. Actual
Forecast
A Look Inside the Intelligent Data Foundation
Operational &
Benchmark Data
Accounting
Engine
Create Trusted
Insights
Ingest and
Enrich Data
P&L
General
Ledger
Operational
Insights
+% -%
Operational
Insight
Data mapping
Anomaly Detection
Recommendations
Matches
Predictions
Guidance
Plan vs. Actual
Modeling &
Forecasting Forecast

Policy
Debit
Customer retention
Policy satisfaction
score
Policy Sales
Channel
Policy Sales Region
Policy settlement
cycle time
Car make Car model
Credit
Policy agent
Policy type
Policy management
Net promoter score
Car mileage

Accounting Rules
Engine
Business Process
Orchestration
Always on Audit
Data Transformation and Enrichment
Data Lineage and Error Handling with Drill Back
Claims
Commissions
Policies
DEBITS CREDITS
Ingest
Operational Data
Enrich
Data
Create
Accounting
Surface
Reportable Insights
Policy
Region
Customer
Retention
Policy
Type
Car
Make

Accounting Rules
Engine
Business Process
Orchestration
Always on Audit
In the Hands of Accounting and Finance

Enterprise Wide Insight
VP FP&A
Deeper insight into
business drivers
One data set for
variance analysis
Controller
Greater system
ownership and agility
One system for
all accounting
Internal Auditor
Always on audit
Business process
orchestration
IT
Reduce cost of system
ownership
Redirect focus to
front office applications

1 Insights powered by one analytic engine
Native dimensionality supports more meaningful
analysis of financial results
Data enriched and transformed into accounting
2
3
DEMO HIGHLIGHTS
Teresa Serrano
Corporate Controller

Workday Confidential
Demo

● Insights powered by one analytic engine
● Data enriched and transformed into accounting
● Designed for and managed by accounting and finance
WHAT YOU SAW
CUSTOMER PROOF POINT
“We’ve been able to retire our custom legacy
solution, simplify our processes, and improve
financial reporting and analysis, data lineage,
flexibility, and scalability.”
- Bharat Shahdadpuri, AVP, Workday Finance & Data Management, CNA
DEMO RECAP
Teresa Serrano
Corporate Controller

• Financial and operational data combined
delivers richer, relevant insight
• More standardization and simplification in
data and processes allows more focus on
analysis.
• New mindset and skillset necessary for
successful Finance transformation.
Key Takeaways

Thank you for joining us!
Join us in these upcoming sessions:
Workday Confidential
July 13, 2021
Tuesday 10 AM PT
Future Proof Your Contracts for
2021 and Beyond
July 15, 2021
Thursday 10 AM PT
Partnering with Workday on Your
Skills Transformation Journey
July 29, 2021
Thursday 10 AM PT
Managing the Complexities of a
Return to the Workplace
August 3, 2021
Tuesday 10 AM PT
Enabling Self-Service Analytics
for Finance and Business
Leaders
July 22, 2021
Unleash Your Data while
Ensuring Governance and
Security: Reporting, Prism and
Productivity
Thursday 10 AM PT
August 10, 2021
Tuesday 10 AM PT
Building Resilience and
Sustainability through an ESG
Reporting Program with
Accenture and Workday

Q&A

For a changing world.
TM