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CrackingThe “Learning Engagement” Code
Learning Engagement that works.
What is Learning
Engagement?
Learning engagement is a metric that reflects
the quantity and quality of a
learner's participation in their courses and other
aspects of their learning program. It also
reflects their interaction and cooperation with
peers and instructors.
In other words, learning engagement refers to
how actively involved and immersed learners
are with the course they are taking.
Learner engagement is critical to learner's motivation in the classroom or
organisation, whether you are a trainer or a training organisation.
You want your participants to feel invested in their training, but increasing
engagement in the age of information and technology is difficult.
You want your participants to feel invested in their training, but increasing
engagement in the age of information and technology is difficult.Your
ability to shut out all the noise is largely dependent on increasing each
learner's investment in your company's or classroom's shared learning
goal.
To get the best of your learning programme, you have to first identify the
audience and the type of learning engagement that will appeal to them.
Sustained interest and mental focus are great, but if
your learners don't have an emotional reaction to the
subject matter, or if their feelings are negative, your
training will fail. Creating a sense of community in the
training group is one way to increase emotional
engagement.
1. Emotional
Cultural learner engagement is related to your
organisation's learning and development (L&D) culture
and how well your training reflects that culture. By
reinforcing company values and rewarding constructive
feedback, the learning activity should create or strengthen
a culture that supports everyone.
3. Cultural
Behavioral engagement refers to a learner's involvement
in a specific task, the effort they put into completing that
task, and their ability to follow instructions. Each learner's
behavioral engagement will influence their knowledge
retention, motivation, and mastery of new skills.
4. Behavioural
Physical learner engagement refers to your participants'
kinetic activity, which includes exercise, stretching, and
other training-related movements.This is easier to do in a
physical classroom setting, but it is also possible in a virtual
classroom, thanks to technology such as virtual reality (VR)
simulations.
6. Physical
The level of interest or curiosity about the course
topics determines cognitive learner engagement.
The course structure should also allow each
student to explore and make sense of the learning
content in their own way.
2. Cognitive Social learner engagement refers to how your
learners interact with one another, and with the
course content. Add gamification elements for
some friendly competition, and you can
increase social engagement while also
increasing the effectiveness of your training.
5. Social
Types of Learners Engagement
It is critical to make people feel safe and secure in
the learning environment in which they find
themselves, whether virtual, face-to-face, or in a
hybrid setting.
The more they feel safe and comfortable, the more
they can build themselves up, and the more they feel
good about themselves and the contributions they're
making, the more likely they are to stay connected
with your training.
... In the learning Environment
I've learned that people will forget what you
said, people will forget what you did, but
people will never forget how you made them
feel.
Maya Angelou
The AIDA Model To Learning
A I
D A
Attention
The attention portion of the
message occurs at the
beginning and is designed
to give users a reason to
take notice.
Interest
Once you’ve gained the
their attention, the next
step is to maintain interest
and to keep the recipients
engaged
Desire
In the desire stage, your
objective is to show the
users how to solve their
problem.
Action
Now that you’ve created the
desire about the compliance
issue/product/service, the final
step is to persuade the users
to take immediate action.
To produce great content, you must consider the reader’s mindset and intent at all times while simultaneously
providing the value that will sustain their engagement.
A
ATTENTION
Your target audience will become interested in your training if your content can capture
their attention and deeply engage them.The learner is asking, "What is it?" at this point.
"What is your hook?
How do you pull the learner in and get him to sit up and notice your program in the first
place?“
Here are some key steps to remember in this stage:
 Keep content personal to your audience.
 Tease audience with an intriguing headline or opening that creates curiosity.
 Use urgency that makes them want to listen – if they move on, they may never return.
I
INTEREST
When your target audience is interested in your presentation, they will want to learn more
about the training and the knowledge it will provide them.
The goal at this point is to get them to say, "I like it.“
To get to this point, your content must be both persuasive and engaging. While the first
stage of AIDA focuses on capturing their attention, this stage focuses on keeping it. You
can accomplish this with a hook.
Here are some key steps to remember in this stage:
 Introduce and answer pain points to strengthen the bond.
 Focus on storytelling.
 Include stats, humour, and other tools that appeal to your audience.
D
DESIRE
Play on the learning desires of your audience. In the desire stage, as you're building the
listener's interest, you need to help your audience understand how what you're offering can
help them in a real way. The main way of doing this is by appealing to their personal needs
and wants.
Here are some key steps to remember in this stage:
 Be persuasive in your choice of language.
 Show how the content adds value to their career or life.
 Set your training out from the crowd.
A
ACTION
This part is about having the audience go out and do something about what they were just
presented and what they have been taught.
Here are some key steps to remember in this stage:
 Introduce urgency.
 Focus on clear actions.
 Use engaging CTAs.
EXPLAIN
Now that your learners are engaged, it’s time
to explain how they’re going to be learning.
Poorly relayed instructions are a recipe for
disaster.
The important part is to be clear on what you
want participants to learn. What do you want
them to walk away with?
ENGAGE
We have told participants the information we want
to impart, we have illustrated that example using
examples and demonstration, and we have started
to link the learning to the current organisational
context. Now, we want them to feel the learning.
It’s impossible for learning to happen without initial
engagement.
EXPAND
The next ‘E’ for effective learning is all about
expanding the information that you’ve shared with your
learners. This helps to make it ‘sticky’ and ultimately
helps to drive behavioural change. There’s no point
making it this far only to have your audience forget
what they’ve learned.
EVALUATE
Provides an opportunity for learners to review and
reflect on their own learning, and on their new
understanding and skills.
The last step to effective learning is evaluating
how well the training programme has performed.
THE 4 E’S TO LEARNING
HOW TO KEEP LEARNERS ENGAGED!
13
01
02
03
04
Set clear learning goals
Create Interactive Content
Understand the needs and skills of
your learners
Use personalisation
Learners perform better when they understand precisely what is
expected of them.
One of the most important learner engagement strategies for
capturing an audience's attention right from the start is to set and
communicate clear learning goals in a language that they can relate
to.
It all starts with defining the purpose of your training if you want a fully
engaged learner. Your audience must understand why they are being
trained and what the expected outcome is.
SET CLEAR LEARNING GOALS
01
Boredom is a motivator for learners to become disengaged. Using
active engagement strategies, you can prevent learners from losing
interest in a course. Provide learning content that is both creative and
enjoyable to interact with.
Just keep in mind that fun is a means to an end, not the end goal in
and of itself.
Text-heavy presentations and lengthy explainer videos bore learners,
which is the total opposite of active learning.
The more creative, relatable, and high-stakes the instructional design,
the more likely engaged learners will participate.
When used properly, interactive content can keep your learners in a
cycle of learning, comprehending, and progressing.
CREATE INTERACTIVE CONTENT
02
One of the most important aspects of implementing effective learner
engagement strategies is to involve your learners as early as the data-
gathering phase of the training cycle.
While it is common practice to examine performance data to identify
learning needs and skill gaps, KPIs do not always do the entire job.
Get direct feedback from the learners themselves. Interviews,
observations, focus group discussions, surveys, and even informal
hallway chit-chat are all options.
Personal interaction is one of the most effective ways to engage and
motivate learners.
UNDERSTAND THE NEEDS AND SKILLS OF YOUR LEARNERS
03
Using generic courses is a sure way to get disengaged learners.
When it comes to training and development, learners are most
concerned with relevance.
Aside from lessons and skills that are applicable to real-life or the
workplace, courses must also be more tailored to the specific contexts
of your learners.
To make your courses more relevant, avoid using case studies based
on hypothetical situations. Your learners will benefit greatly if your
course content reflects the most common issues encountered in the
workplace.
This way, they will believe they are receiving the assistance and
knowledge they require.
USE PERSONALISATION
04
How to tickle Curiosity in your learners
Reward curiosity: If you
want a plant to grow, you
feed it.
Curiosity is the same.
Withholding key
information for a limited
period of time (you have to
be cautious not to do it for
too long as it can deflate
curiosity)
Starting a story, making a
pause at a climactic
moment, and delaying the
conclusion
Introducing a concept,
idea, or action, and
connecting it with an
unexpected subject or
outcome
Introducing something new
that our previous
experiences or existing
knowledge can’t explain
01 02 03
04 05
READY TO GET
STARTED?
Visit www.workforcegroup.com or
Send an email to -
hello@workforcegroup.com
YOUR BUSINESS YOUR PEOPLE OUR FOCUS
=
Workforce Group
… We go beyond
What we do
We help organisations solve problems around:
Staff Payroll
Management
Performance management
support
Health insurance management
Executive, Experienced and
Graduate Recruitment
Staff onboarding and
training
Staff records
management
Leave and exit
management
Background
verification
Strategy Development and
Execution
Digital Learning Function Specific
Programmes
Leadership
Development
Digital Content Creation and
Conversion
Assessment and
Development centre
Occupational testing
and Success Profiling
Independent Contractor
Management
Assessor skills training
Professional Employer
Organisation
Employer of Record
Recruitment Process
Outsourcing
Workforce by Numbers
17
Year-old Startup
8
Businesses
120+
Consultants
20
African Countries
8000+
Outsourced
Employees
1200-
capacity
Learning Facility
115+
Computer-based
test facility
250+
Clients
10+
Industries Served
36
States in Nigeria
Phone:
+234 (0) 903-194-6744
Email:
hello@workforcegroup.com
Address:
The Zone, Plot 9,
Gbagada-Oworoshoki
Expressway, Lagos
NIgeria
Thank You!

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Cracking The Learning Engagement Code

  • 1. CrackingThe “Learning Engagement” Code Learning Engagement that works.
  • 2. What is Learning Engagement? Learning engagement is a metric that reflects the quantity and quality of a learner's participation in their courses and other aspects of their learning program. It also reflects their interaction and cooperation with peers and instructors. In other words, learning engagement refers to how actively involved and immersed learners are with the course they are taking.
  • 3. Learner engagement is critical to learner's motivation in the classroom or organisation, whether you are a trainer or a training organisation. You want your participants to feel invested in their training, but increasing engagement in the age of information and technology is difficult. You want your participants to feel invested in their training, but increasing engagement in the age of information and technology is difficult.Your ability to shut out all the noise is largely dependent on increasing each learner's investment in your company's or classroom's shared learning goal. To get the best of your learning programme, you have to first identify the audience and the type of learning engagement that will appeal to them.
  • 4. Sustained interest and mental focus are great, but if your learners don't have an emotional reaction to the subject matter, or if their feelings are negative, your training will fail. Creating a sense of community in the training group is one way to increase emotional engagement. 1. Emotional Cultural learner engagement is related to your organisation's learning and development (L&D) culture and how well your training reflects that culture. By reinforcing company values and rewarding constructive feedback, the learning activity should create or strengthen a culture that supports everyone. 3. Cultural Behavioral engagement refers to a learner's involvement in a specific task, the effort they put into completing that task, and their ability to follow instructions. Each learner's behavioral engagement will influence their knowledge retention, motivation, and mastery of new skills. 4. Behavioural Physical learner engagement refers to your participants' kinetic activity, which includes exercise, stretching, and other training-related movements.This is easier to do in a physical classroom setting, but it is also possible in a virtual classroom, thanks to technology such as virtual reality (VR) simulations. 6. Physical The level of interest or curiosity about the course topics determines cognitive learner engagement. The course structure should also allow each student to explore and make sense of the learning content in their own way. 2. Cognitive Social learner engagement refers to how your learners interact with one another, and with the course content. Add gamification elements for some friendly competition, and you can increase social engagement while also increasing the effectiveness of your training. 5. Social Types of Learners Engagement
  • 5. It is critical to make people feel safe and secure in the learning environment in which they find themselves, whether virtual, face-to-face, or in a hybrid setting. The more they feel safe and comfortable, the more they can build themselves up, and the more they feel good about themselves and the contributions they're making, the more likely they are to stay connected with your training. ... In the learning Environment
  • 6. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou
  • 7. The AIDA Model To Learning A I D A Attention The attention portion of the message occurs at the beginning and is designed to give users a reason to take notice. Interest Once you’ve gained the their attention, the next step is to maintain interest and to keep the recipients engaged Desire In the desire stage, your objective is to show the users how to solve their problem. Action Now that you’ve created the desire about the compliance issue/product/service, the final step is to persuade the users to take immediate action. To produce great content, you must consider the reader’s mindset and intent at all times while simultaneously providing the value that will sustain their engagement.
  • 8. A ATTENTION Your target audience will become interested in your training if your content can capture their attention and deeply engage them.The learner is asking, "What is it?" at this point. "What is your hook? How do you pull the learner in and get him to sit up and notice your program in the first place?“ Here are some key steps to remember in this stage:  Keep content personal to your audience.  Tease audience with an intriguing headline or opening that creates curiosity.  Use urgency that makes them want to listen – if they move on, they may never return.
  • 9. I INTEREST When your target audience is interested in your presentation, they will want to learn more about the training and the knowledge it will provide them. The goal at this point is to get them to say, "I like it.“ To get to this point, your content must be both persuasive and engaging. While the first stage of AIDA focuses on capturing their attention, this stage focuses on keeping it. You can accomplish this with a hook. Here are some key steps to remember in this stage:  Introduce and answer pain points to strengthen the bond.  Focus on storytelling.  Include stats, humour, and other tools that appeal to your audience.
  • 10. D DESIRE Play on the learning desires of your audience. In the desire stage, as you're building the listener's interest, you need to help your audience understand how what you're offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants. Here are some key steps to remember in this stage:  Be persuasive in your choice of language.  Show how the content adds value to their career or life.  Set your training out from the crowd.
  • 11. A ACTION This part is about having the audience go out and do something about what they were just presented and what they have been taught. Here are some key steps to remember in this stage:  Introduce urgency.  Focus on clear actions.  Use engaging CTAs.
  • 12. EXPLAIN Now that your learners are engaged, it’s time to explain how they’re going to be learning. Poorly relayed instructions are a recipe for disaster. The important part is to be clear on what you want participants to learn. What do you want them to walk away with? ENGAGE We have told participants the information we want to impart, we have illustrated that example using examples and demonstration, and we have started to link the learning to the current organisational context. Now, we want them to feel the learning. It’s impossible for learning to happen without initial engagement. EXPAND The next ‘E’ for effective learning is all about expanding the information that you’ve shared with your learners. This helps to make it ‘sticky’ and ultimately helps to drive behavioural change. There’s no point making it this far only to have your audience forget what they’ve learned. EVALUATE Provides an opportunity for learners to review and reflect on their own learning, and on their new understanding and skills. The last step to effective learning is evaluating how well the training programme has performed. THE 4 E’S TO LEARNING
  • 13. HOW TO KEEP LEARNERS ENGAGED! 13 01 02 03 04 Set clear learning goals Create Interactive Content Understand the needs and skills of your learners Use personalisation
  • 14. Learners perform better when they understand precisely what is expected of them. One of the most important learner engagement strategies for capturing an audience's attention right from the start is to set and communicate clear learning goals in a language that they can relate to. It all starts with defining the purpose of your training if you want a fully engaged learner. Your audience must understand why they are being trained and what the expected outcome is. SET CLEAR LEARNING GOALS 01
  • 15. Boredom is a motivator for learners to become disengaged. Using active engagement strategies, you can prevent learners from losing interest in a course. Provide learning content that is both creative and enjoyable to interact with. Just keep in mind that fun is a means to an end, not the end goal in and of itself. Text-heavy presentations and lengthy explainer videos bore learners, which is the total opposite of active learning. The more creative, relatable, and high-stakes the instructional design, the more likely engaged learners will participate. When used properly, interactive content can keep your learners in a cycle of learning, comprehending, and progressing. CREATE INTERACTIVE CONTENT 02
  • 16. One of the most important aspects of implementing effective learner engagement strategies is to involve your learners as early as the data- gathering phase of the training cycle. While it is common practice to examine performance data to identify learning needs and skill gaps, KPIs do not always do the entire job. Get direct feedback from the learners themselves. Interviews, observations, focus group discussions, surveys, and even informal hallway chit-chat are all options. Personal interaction is one of the most effective ways to engage and motivate learners. UNDERSTAND THE NEEDS AND SKILLS OF YOUR LEARNERS 03
  • 17. Using generic courses is a sure way to get disengaged learners. When it comes to training and development, learners are most concerned with relevance. Aside from lessons and skills that are applicable to real-life or the workplace, courses must also be more tailored to the specific contexts of your learners. To make your courses more relevant, avoid using case studies based on hypothetical situations. Your learners will benefit greatly if your course content reflects the most common issues encountered in the workplace. This way, they will believe they are receiving the assistance and knowledge they require. USE PERSONALISATION 04
  • 18. How to tickle Curiosity in your learners Reward curiosity: If you want a plant to grow, you feed it. Curiosity is the same. Withholding key information for a limited period of time (you have to be cautious not to do it for too long as it can deflate curiosity) Starting a story, making a pause at a climactic moment, and delaying the conclusion Introducing a concept, idea, or action, and connecting it with an unexpected subject or outcome Introducing something new that our previous experiences or existing knowledge can’t explain 01 02 03 04 05
  • 19. READY TO GET STARTED? Visit www.workforcegroup.com or Send an email to - hello@workforcegroup.com
  • 20. YOUR BUSINESS YOUR PEOPLE OUR FOCUS = Workforce Group … We go beyond
  • 21. What we do We help organisations solve problems around: Staff Payroll Management Performance management support Health insurance management Executive, Experienced and Graduate Recruitment Staff onboarding and training Staff records management Leave and exit management Background verification Strategy Development and Execution Digital Learning Function Specific Programmes Leadership Development Digital Content Creation and Conversion Assessment and Development centre Occupational testing and Success Profiling Independent Contractor Management Assessor skills training Professional Employer Organisation Employer of Record Recruitment Process Outsourcing
  • 22. Workforce by Numbers 17 Year-old Startup 8 Businesses 120+ Consultants 20 African Countries 8000+ Outsourced Employees 1200- capacity Learning Facility 115+ Computer-based test facility 250+ Clients 10+ Industries Served 36 States in Nigeria
  • 23. Phone: +234 (0) 903-194-6744 Email: hello@workforcegroup.com Address: The Zone, Plot 9, Gbagada-Oworoshoki Expressway, Lagos NIgeria Thank You!

Editor's Notes

  1. https://www.pexels.com/photo/man-wearing-black-suit-jacket-and-pants-937481/
  2. https://unsplash.com/photos/iDSfeuoxM0o
  3. https://unsplash.com/photos/iDSfeuoxM0o
  4. Image Source:- https://pixabay.com/en/business-computer-office-laptop-3370832/
  5. https://pixabay.com/photos/architecture-skyscraper-2083687/